Lexinak expressed it well.
Lexi, note that he says "friend" straight up in the first sentence, and only later says "client." It's plain no money is changing hands. This is why the "client" is ignoring the advice, you value things at around about what you paid for them, and often less. jsmurray cannot fire this "client", because the client is not a paying client, but his friend.
This brings us back to one of kristenpete's recent threads about training family and friends. In general, don't do it, they won't listen to you.
Speaking more generally, it's hard to get people in endurance-based sports - whether running, basketball, whatever - to
(a) eat properly and
(2) lift weights.
Their mindset is to be lighter to be quicker, when your belly is full of a gallon of milk or two dozen eggs you don't feel too fast. Of course the top endurance athletes eat heaps, and that's part of why they're the top ones - but most people won't do it. As well, their mindset is that every minute spent lifting is a minute they could be running or shooting hoops or whatever.
Just let the guy run around the court continuing being moderately or unsuccessful, at some point he'll tear a hamstring or an ACL and might decide to start listening. But probably not, since you're his friend.
Save your advice for people who have asked for AND paid for it. Most of them will still ignore it, but fewer than those who get the advice unasked for and free.
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