5 Things We Can Learn from Gymshark

[Alwaystrendin]

Gymshark was founded in 2012 and since then has become one of the biggest activewear brands. This innovative company has had exponential growth, due to all the hard work they’ve endured to earn their way into the highly regarded brand we see today. If you aspire for your brand to be like this, here are some things we can learn about Gymshark, and how they reached their success.

1. Making their products appealing

One of the biggest ways by which Gymshark became so successful was through understanding their audience, and tailoring everything to suit them, fulfilling their every need. Often, brands forget about the small details which can make the difference between someone choosing another brand. Sometimes it can be the minor details like pockets on their leggings or matching sets can make or break a sportswear company. But, by understanding exactly what fitness junkies and consumers were looking for, and why they weren’t happy with products from other brands, Gymshark found a gap in the market where they could jump right in.

2. Clever marketing

It’s no secret that most of Gymshark’s consumers are younger, as they’re into fitness, and their target audience is within the younger generations. It’s also no secret that these generations spend lots of time on social media, whether that’s posting on their stories or scrolling through their feed. By making their ads appear on popular platforms which most of their target audience use, Gymshark were able to attract more people.

3. Influencer partnerships

As well as using social media platforms to advertise their products, Gymshark offer exclusive partnerships with popular fitness influencers, and allow them to promote their products in whichever ways they feel necessary. This coveted partnership scheme is only offered to certain influencers, and it’s something that all fitness vloggers and influencers alike would love to be a part of. These partnerships are obviously another way to build Gymshark’s following, and boost their sales.

4. Keeping consistent prices

Rather than having regular sales throughout the year, like many other brands do, or having major price cuts when there is surplus stock, Gymshark have a completely different attitude when it comes to their financial strategies. If you shop there regularly, you’ll most probably have noticed that they almost never have sales, except for on their birthday, in July, or on Black Friday. Instead, they keep their prices consistently lower than competing brands throughout the entire year, and this makes it much more appealing and accessible to more people.

5. Fitness inspiration

Lastly, one more way that Gymshark connect with their audience is through the use of their blog, offering fitness inspiration, and other services to entice sports junkies and motivate them to train harder. Their separate Instagram account, @gymsharktrain, provides workout inspiration, ideas and other tips and tricks for athletes. Their brand has mastered regularly popping up in their consumers newsfeed, encouraging them to treat themselves to some nice, new workout gear from Gymshark.

Here at Always Trendin, we specialise in creating ethically made activewear from sustainable products. We believe that you can look great while getting fit and have a positive impact on the environment.

Make your activewear label idea a reality! We’re here to make this happen – get in contact with one of our team members!

[wollo7]

hello gymshark is this you?

[Sarevoke75]

hello gymshark

[AWillis]

same with GymKing in the UK. started by a couple of guys that dropped out of college around age of 20. then worth like 30 million dollars within a few years

[ErnieMccracken]

Thousands of new activewear companies are started every year and almost every one loses money before folding.

Also, you are missing the biggest part - start with a fukkload of money. Making completely custom stuff, buying millions worth of ads and influencer partnerships, and manufacturing in big enough lots to get mass production discounts. That's what separated them from every other 2 bit startup.

[mr.left hook]

GayShark

[quadfecta]

You left out:

Create a loyal brand following by making quality one off (original) items during the startup days

Then move to manufacturing for pennies on the dollar out of the country while raising prices anyway

But give credit where it’s due, the logo, brand name, and timing around the aesthetics crew era was genius

[ShakeBrah]

Gymshark is overpriced and a certified way to prove you’re a *******

[TonyTriangles]

hi Gymshark! give me a promocode for your overpriced ****

[meanstringbean]

6. ******* supporters - like OP to spread the gospel about their ****ty products

[BroIncorporated]

A+ Thread.

I agree with everything you said. I feel that most of it will fall on deaf ears here, but just know that as someone else in the apparel e-commerce space, GymShark did everything just right & at the right time.

[joocyness]

I'll fuk you till you love me ******* dead srs cum in me bro I'll kill you I swear fuk you

[McLarenGTR]

A+ Thread.

I agree with everything you said. I feel that most of it will fall on deaf ears here, but just know that as someone else in the apparel e-commerce space, GymShark did everything just right & at the right time.

not in apparel but in ecom and yeah it's really amazing what the gymshark guy has done. but miscers wont be impressed because only *******s wear it

[ErnieMccracken]

not in apparel but in ecom and yeah it's really amazing what the gymshark guy has done. but miscers wont be impressed because only *******s wear it

I'm very impressed at the guys who make it to the top in super crowded industries. I would never attempt to get into that biz.

[MetroBrah]

I like gym shark because they are the only company that makes fashionable gym pants that actually fit me in the waist and length right off the shelf. And it ain't even "LT" size or "tall". I just buy a regular large and they fit perfectly. I like to look good. It gives me confidence

[Jestbrah]

5 things you can learn from gymshark

[mvitz]

My teeth tear through gym shark legging like a hot knife through butter.

[Jestbrah]

Thousands of new activewear companies are started every year and almost every one loses money before folding.

Also, you are missing the biggest part - start with a fukkload of money. Making completely custom stuff, buying millions worth of ads and influencer partnerships, and manufacturing in big enough lots to get mass production discounts. That's what separated them from every other 2 bit startup.

what launched them into outerspace was engineering leggings to make every girls ass look deceivingly bigger and more firm and round than any other leggings and them simp physique bois buying the brand too because they simp over girls wearing gymshark leggings.

but GOT DAYUM when a girl with an actually fine ass throws on a pair of gymshark leggings