$49.99 - $49.00 - $50.00

[justinslayer]

49.99
49.00
50.00

Which of these actually catch someones eye for a personal training session? There isn't much of a difference in dollar value, but i noticed people go for the 49.99 or 49.00 and not the 50.00. Do you guys and ladies experience the same thing? Why is it 49.99 seems more appealing than 50.00?

To me it's all $50 since i always round up. What's a dollar or penny more? It must be a marketing strategy, and it seems to work. I always charged even numbers, and maybe i should now start charging odd numbers

[askthetrainer]

49.99
49.00
50.00

Which of these actually catch someones eye for a personal training session? There isn't much of a difference in dollar value, but i noticed people go for the 49.99 or 49.00 and not the 50.00. Do you guys and ladies experience the same thing? Why is it 49.99 seems more appealing than 50.00?

To me it's all $50 since i always round up. What's a dollar or penny more? It must be a marketing strategy, and it seems to work. I always charged even numbers, and maybe i should now start charging odd numbers

I posted about this not too long ago but I had a friend who made a killing after he installed oddball prices for his training session packages.

For example

20 sessions for 1258
14 sessions for 964
10 sessions for 757

[rsnnh12]

It's just basic marketing strategy based on how peoples brains function. Same reason stores sell a DVD player for 99.99 rather than 100. Just looks cheaper at first glance, which can greatly affect someones impression of that good/service.

[askthetrainer]

It's just basic marketing strategy based on how peoples brains function. Same reason stores sell a DVD player for 99.99 rather than 100. Just looks cheaper at first glance, which can greatly affect someones impression of that good/service.

While this is true, It just doesn't look right for a personal trainer to advertise each training session for $xx.99

[735735]

Yeah i use like 197$, or 247$. The unordinary numbers catch peoples eye, instead of the same 19.99$ or 79.99 stuff. Give it a shot, the "7" at the end sure works for me lol

[PortendingEnnui]

I posted about this not too long ago but I had a friend who made a killing after he installed oddball prices for his training session packages.

For example

20 sessions for 1258
14 sessions for 964
10 sessions for 757

I consider this the best notion for several reasons.

First, it looks more calculated, personal, and professional. It seems each dollar is accounted for in the billing.
Second, customers will want to consider the saving and cost effectiveness of multiple sessions, making the whole service seem more like a "deal"
Lastly, customers will be more inclined to register for multiple sessions than deciding to "sign up for more later" when its a flat rate

As for the 49.99 vs 50.00. The first digit is what matters, and lower is better! Look at gas prices that go to relatively useless 10ths of a cent.

[dshinton]

Some people may want to pay in cash; so stay away from the $0.99 stuff. Even corporate gyms stick to round numbers anymore.

I say either $49 or $50; leaning towards $50. $50 is a nice round number that says "this is my price". $49 seems like it's "priced to move".

Just my $0.02... which rounds to $0

[askthetrainer]

I consider this the best notion for several reasons.

First, it looks more calculated, personal, and professional. It seems each dollar is accounted for in the billing.
Second, customers will want to consider the saving and cost effectiveness of multiple sessions, making the whole service seem more like a "deal"
Lastly, customers will be more inclined to register for multiple sessions than deciding to "sign up for more later" when its a flat rate

As for the 49.99 vs 50.00. The first digit is what matters, and lower is better! Look at gas prices that go to relatively useless 10ths of a cent.

That is EXACTLY the reason. Thanks for putting it into words that make complete sense.

[labradarep]

IMO selling a certain number of sessions is backwards. Reason being that most clients will use up there allottment and not come back. I see it all the time at the gym where I workout.

You need to create a sense of urgency, then let them know how you can help, then sell them 1 session a week at $XX, 2 sessions a week at $YY, 3 sessions a week at $ZZ. ( the more sessions per week they buy the lower the cost per session.) That way you will have a chance to work with them for an indefinite period of time. If you are worth the $$$$ they will stick around and you will sell more than "20" sessions & you will not have to RE-SELL them anything.

Plus, if you help them change or progress you will have other members notice(great advertising) & the client will let others know how pleased they are(more great advertising), & having a steady/consistent client base will be noticed long term, thus leading to more clients in the future.

[new_generation]

$49.00 to me