What are some things that I should include in my resume? I got my certification last month and eager to start working. I'm not sure what I should include in mine since I do not have "official" experience (meaning I trained close friends, family, and a few athletes at my university because I genuinely wanted to help them, prior to getting my cert). What would a potential employer look for?
Thanks in advance.
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09-13-2015, 06:32 PM #121
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09-15-2015, 10:10 AM #122
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09-15-2015, 10:33 AM #123
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Franco,
You should include exactly what you just mentioned; you trained friends and family because you genuinely wanted to help them. If that doesn't show a passion for training, I don't know what does.
Also, include all accomplishments, skills, and anything else you want your potential employee to know about you. Imagine if you were the employer, what would you want to see on a resume? Would you want it to sound like a robot wrote it or a real person?trainingwithryan.substack.com
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09-15-2015, 10:41 AM #124
Again thanks for all the info 2020, this thread has been worth its weight in gold. I've been making solid progress and even have a few co-workers that are asking me to train them. I'll keep bumping it up so other aspiring PT's can see this thread as well.
I have a couple new questions for you....
-If you were to look back at when you first started what are some things you would do differently?
-What are the biggest obstacles we can expect to encounter and how did you overcome them?
-Realistically how much can I expect to gross my first year doing online training while working a full time job? Obviously there are a lot of variables here. But assuming I'm working 15-20 hours a week on it and have solid experience closing sales for a fortune 500 company.
-Garrett
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09-15-2015, 06:20 PM #125
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09-17-2015, 05:12 PM #126
Hey Ryan,
Really appreciate this post, exactly the type of thread I was looking for.
Quick background - I'm here to help my buddy, Ryan, who is a personal trainer at the gym I used to work at/currently workout at. He has a solid base of clients of around 10 (the summer is his off season as he works another full time job, will bump this number up over fall/winter/spring). He's a great guy and just had a baby girl several weeks ago with his wife. He has a great wealth of knowledge and passion for the sport of body building. Also worth noting that there are some seriously great up and coming body builders at our gym that are always there to help him help others if needed.
Here's where I come in, I've created a few small businesses of my own and have a solid knowledge of social media/web development. Unfortunately none of that knowledge is in the fitness industry but I believe I can still be a great help. I am in the process of designing him a logo/brand that will look great on business cards/social media/his website/and t-shirts. After the logo/branding is in place I plan to work on the website and help with social media.. hopefully have everything set up by end of Oct. by the latest.
So now that you have some info I have a few questions for you.. I apologize if you've answered these I skimmed over most of the thread and don't believe you have.
- Based on some data I found on the Reddit.com/r/fitness out of 1200 polled 400 said they would be willing to pay for online workout plans/diets. Of those 400 I believe 250 said they would do it for $10, and 150 said they would do it for $20. So my question is how do you recommend pricing things? And also how do you package things? For example, do you sell JUST workout plans and diets separately as in a one time diet/workout for a base price of say $20? Then do you sell a separate service of "Coaching" a week/month to week/month basis? In the coaching service we would look at progress pictures, their workout data, weight, ect.. to possibly change up their diet/workout for better results.. obviously a much better service than JUST one time diet/workout plan. I believe there is more than likely a market for each but I'd like to hear your suggestions as well as comments regarding pricing?
- Where is the best way to start advertising for such services? I believe in Ryan's knowledge/passion, he has said he is more than willing to do weekly videos for YouTube as well as weekly written blogs which I believe could be great for SEO/website. I have warned him that no matter what route we go with it is likely to be slow to start but if we stick with it we should start to see results. I think you mentioned FB advertising has been beneficial to you.. do you mind sharing what type of ad you posted and to what demographics? Do you believe Instagram can still be effective, I know it's pretty flooded with "online trainers" so it's hard to weed through the BS?
- I'm trying to think of certain things to make him stand out, do you have any suggestions? For starters I am having his website/instragram/youtube/whatever look very professional. We live about an hour North of Boston, MA in New Hampshire so simply having a professional website/design should put him ahead of the local competition.. do we try to capitalize on that, maybe with how we run our FB ads?
- Any other advice on how to reach a large audience would be appreciate. Ryan's a great and deserving guy and I know if he just get's his name/what he has to offer to enough people he can do great.
Thanks again.
Andrew
EDIT - Just thought of this, do you think it would be possible to get some news coverage of Ryan? The story could be how to trains mothers who recently gave birth to get back in shape? He trains with his wife who got back into great shape right away.Last edited by ADO22; 09-17-2015 at 08:43 PM.
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09-25-2015, 04:14 PM #127
I appreciate it, that's some really good advice. The network thing is something I do everyday at work, but never thought about reaching out the big influencers in the fitness world online. Definitely something I'm going to start implementing and working on. Sorry for the late reply work has been crazy with Q3 coming to a close.
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09-26-2015, 09:06 AM #128
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09-26-2015, 09:20 AM #129
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09-29-2015, 07:08 AM #130
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09-29-2015, 09:40 AM #131
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09-29-2015, 11:32 AM #132
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09-30-2015, 02:53 AM #133
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09-30-2015, 05:42 AM #134
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Great question and here are a few examples of the type of posts I make, which lead to exposure, displaying my knowledge to others, showing off my own results and client results, etc. I provide information to my followers and then typically also attach my contact information, really focusing on getting the point across that I am a real person and they can reach out and talk to me directly at any time.
Each link is an example post!
https://www.********.com/growthstimu...89601561076406
https://www.********.com/growthstimu...87833497919879
https://www.********.com/growthstimu...590178644211:0
https://www.********.com/growthstimu...52301634806399
https://www.********.com/growthstimu...726335363929:0
https://www.********.com/growthstimu...436427092920:0trainingwithryan.substack.com
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09-30-2015, 05:59 AM #135
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10-01-2015, 09:27 AM #136
I actually have a follow up question.
With the ******** posts, how do you get them shared out to a broader audience? Obviously all of your followers will see this and may share but how do you expand your clientele base via ******** if not paying for promoting them as ads?
Thanks in advance!advertising not permitted
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10-01-2015, 03:11 PM #137
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10-06-2015, 07:16 PM #138
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10-07-2015, 07:10 PM #139
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Hey Mike,
I personally feel email marketing is about dead, unless you're emailing previous customers and current customers.
I am actually not as up-to-date with my website as I should be. It's an admitted weak spot in my business arsenal. You'll have to explain what a lead magnet is, if you don't mind.
Up sells are definitely valuable, IMO. What are you up selling from to?trainingwithryan.substack.com
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10-10-2015, 04:50 AM #140
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10-16-2015, 08:17 PM #141
Thanks for all the great info so far, Ryan.
First off, I just wanted to thank you dude. I didn't feel right approaching clients during a workout to try to sell them something, I know I wouldn't appreciate it. I used your idea to have potential clients write down their info at the front desk and I would contact them to set up a free consultation. I do have some questions some other questions though, any help is greatly appreciated.
I want to get involved with online training, so far I've decided I only want to work with clients that are local and do an in-person fitness assessment, for whatever the clients goals are. Then I know I want to develop a workout program for the client. I would develop a cardio program, strength training routine, flexibility work and whatever else would be needed for a client to reach their goals. My question is, is that, combined with email support and progress tracking enough? Or am I missing some aspect of online training?
I can't complain. I am finally getting some clients and my employer is working with me, to get me started teaching a group class. I am working on developing online training and overall those things seem clear. However, I am in college and it has me thinking about career options and salary potential. Are there other jobs outside personal training? I keep seeing corporate wellness, performance coach, and a million other titles and job settings. Are there other careers personal trainers could branch out into?
Thanks again!
John
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10-20-2015, 07:51 AM #142
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10-21-2015, 06:15 AM #143
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10-21-2015, 08:45 AM #144
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Katlyn,
Great question as your first post in this thread. To be honest, it's not a bad idea, but it's not something I'd expect a ton of new clients from. Here's why:
The existing client may save some money on a future session, but it's not going to be a major amount that they're saving. They won't be compelled to put in much effort in finding you a new client because they really aren't making much money in return for their efforts. Expecting your business to grow from existing clients working to find new clients for you isn't a reliable method.
It's just like when a gym offers a free few months of membership for a member that refers a couple of new members; not much happens. People just don't want to put in work to refer their friends when the return isn't worth it to them.
Your clients are paying you their hard earned money so you help them, not so they can find clients for you. Just don't expect a bunch of referrals and be careful how much you push those existing clients to bring in referrals. You don't want to overstep your bounds. Use your instincts on how you talk about that promotion and who you mention it to.
Thanks for the question!
Ryantrainingwithryan.substack.com
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10-29-2015, 08:19 AM #145
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Pro Trainer Tip #5
Make sure you figure out your clients' birthdays and present them with a small, but meaningful gift. Don't give them a shaker cup or something like that, give them something that you know they'll like due to a past conversation while training. If someone did that for you, it'd feel great, right?trainingwithryan.substack.com
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10-31-2015, 01:16 AM #146
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10-31-2015, 11:32 AM #147
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Great question. I'd say that in the beginning, it was just pure hustle on my part. I made sure to be present in the gym I was working at, I provided great information and good display of knowledge and common courtesy/wasn't intimidating during consultations, and I also looked the part. To me, that's a trifecta for success.
You have to be present to make a sale.
You have to make it clear to the potential client that you know what you're talking about and tell them how you plan to help them, specifically.
You have to practice what you preach, looking the part and showing them an example of what they can become if they work with you.
These are all great things in the beginning of your career, as the reputation aspect doesn't exist yet.
As you put in your time building your business and maintaining it, your reputation begins to grow in your area. From that point on, you have the trifecta PLUS reputation. When you have that reputation added in, you can be confident that when you want new clients, you're going to have little trouble getting them.
Thanks for posting!
Ryantrainingwithryan.substack.com
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11-28-2015, 05:54 AM #148
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12-03-2015, 04:31 AM #149
Ryan,
Thanks again for the suggestions. I took your advice and figured out it would be better to separate my in-person training from my online. Can you give me some advice on developing the online business. Any tips you could recommend or even a sample structure?
For in-person sessions, I do a consultation, fitness assessments, write up a program, then work with the client session by session. For online training, when you remove the objective information from those assessments, it seems too simple. I want to generate more revenue through online training, while making sure I can still deliver great results.
Maybe I'm overthinking it? Lol.
What would you consider a fair price for online training, monthly or even in a longer package deal?
Also what are your thoughts on the sustainability working in this field? You've obviously done great, however from some stuff I've read, that's the exception rather than the rule.
Thanks again!
John
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12-04-2015, 08:48 AM #150
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