Fuk this gay electric vehicle Earth.
http://speedtwitch.com/srt-is-dead-s...ance-division/
Stellantis has killed off the Street & Racing Technology (SRT) engineering team that created over a dozen high-performance vehicles, including the Dodge Charger Hellcat.
PSA Group, a French multinational manufacturer, merged with Fiat-Chrysler Automobiles (FCA) in January of this year, forming the new ‘Stellantis’ brand. The $4.22 Billion merger was agreed to in principle back in December 2019, and was made official on January 4, 2021 – effectively ended the long-storied American FCA brand.
Despite the end of SRT, the priority of performance isn’t necessarily going away. “All of the core elements of the SRT performance engineering team have been integrated into our company’s global engineering organization,” a spokeswoman told enthusiast website Mopar Insiders. She added that integrating SRT’s personnel into other brands in the Stellantis portfolio will ensure that the lessons learned from decades of peddling speed will permeate other products.
Regardless, SRT’s demise sadly marks the end of an era for Chrysler. The performance division traces its roots back 1989, when some of the company’s brightest minds were brought together to develop the first-generation Dodge Viper. It then merged with Team Prowler to form the Specialty Vehicle Engineering (SVE) group, which was later renamed Performance Vehicle Operations (PVO) in 2002 and finally dubbed SRT in 2004.
SRT has operated as the manufacturer’s in-house tuner ever since, its history included a diverse selection of cars ranging from the Neon SRT-4 to the Hellcat-powered Ram 1500 TRX, and it was promoted to a standalone brand led by designer Ralph Gilles in 2011.
|
Thread: SRT division axed by Stellantis.
-
02-15-2021, 03:29 PM #1
- Join Date: Aug 2011
- Location: Raleigh, North Carolina, United States
- Age: 34
- Posts: 9,028
- Rep Power: 55674
SRT division axed by Stellantis.
***Misc Med Crew***
***No Social Media Crew***
-
02-15-2021, 03:40 PM #2
-
02-16-2021, 04:22 AM #3
-
02-16-2021, 06:38 AM #4
-
-
02-16-2021, 06:50 AM #5
-
02-16-2021, 08:10 AM #6
-
02-16-2021, 08:26 AM #7
- Join Date: Feb 2009
- Location: Connecticut, United States
- Posts: 15,464
- Rep Power: 45157
-
02-16-2021, 09:22 AM #8
- Join Date: Jun 2014
- Location: California, United States
- Age: 34
- Posts: 6,205
- Rep Power: 52898
When will these retard multinational corporations learn that their performance brands are an investment in having a cooler image in the US. Even Toyota had to start making performance cars again because a large percentage of their potential customer base thought they were bland. Not sure about the profitability of the individual SRT versions of their cars but even if they are sold at a loss they are marketing to get people to take a look at their brand over all and purchase the real money makers. People buy v6 Challengers because they look like the Hellcat, if the top tier models didn't exist no one would be purchasing that boat of a "sports car"
That is why Chevy sells the Corvette and Camaro, its to get people looking, even though most of their commuter car lineup is gutter trash, some clever marketing will convince any mouth breather that there is Corvette tech in their Malibu or whatever.*Updated* If you can't hit a 320 yard drive, are you even a man?
-
-
02-16-2021, 09:37 AM #9
-
02-16-2021, 09:42 AM #10
-
02-16-2021, 10:49 AM #11
-
02-16-2021, 10:54 AM #12
-
-
02-16-2021, 11:23 AM #13
-
02-16-2021, 12:17 PM #14
-
02-16-2021, 12:41 PM #15
-
02-16-2021, 01:35 PM #16
-
-
02-16-2021, 02:14 PM #17
-
02-16-2021, 02:16 PM #18
-
02-16-2021, 02:29 PM #19
- Join Date: Nov 2012
- Location: San Diego, California, United States
- Age: 37
- Posts: 20,316
- Rep Power: 229674
Quick glance at it without looking it up... wasnt Dodge/Jeep/Chrysler already under FCA? Maybe I didnt notice with the last year with its unofficial presence.
If they dont make a new Viper ill be disappointed.USMC 0311
*Ice Hockey/Lacrosse Crew*
*fukkin zeezbrah when pickin up chicks but do one thing to fuk it up/cant sustain after that night crew*
*C7 GS Vette Crew*
-
02-16-2021, 02:38 PM #20
-
-
02-16-2021, 03:10 PM #21anonymousGuest
-
02-16-2021, 08:59 PM #22
-
02-17-2021, 08:44 AM #23
Sounds like the SRT badges will continue, just be developed in a different way. That said, if Chevy can make a commuter hatch and mini-crossover with 200hp and 266lbs/ft of torque that still gets 250miles or more of range, think of what could happen if you let engineers go crazy like GM did with the supercharged LS and LT V8s and Chrysler’s Hellcat engines. Can you imagine a Charger that will fry the 305s on each corner under acceleration while doing so as if not more violently than a Demon at sea level on a prepped surface with a good driver?
-
02-17-2021, 10:40 AM #24
-
-
02-17-2021, 12:05 PM #25
-
02-17-2021, 03:41 PM #26
-
02-17-2021, 03:47 PM #27
-
02-17-2021, 03:52 PM #28
-
-
02-17-2021, 04:19 PM #29
-
02-17-2021, 09:28 PM #30
Bookmarks