Peloton signs agreement to acquire Precor

[Duplicitous]

New York, NY -Dec. 21, 2020--Peloton(NASDAQ:PTON), the leading interactive fitness platform, today announced that it has entered into an agreement to acquire Precor, one of the largest global commercial fitness equipment providers with a significant U.S. manufacturing presence,in a transaction valued at $420 million USD.

https://www.precor.com/sites/default...IRE-PRECOR.pdf

[C123C]

https://www.precor.com/sites/default...IRE-PRECOR.pdf

That will change things some. Will be interesting to watch.

[broganoff]

I wonder if this will lead to Precor making more home gym focused products and marketing to compete with Rogue and others? Their full power rack might be my dream rack but is pretty steep for home gym use ($3450 + shipping) and would require pretty tall ceilings (>98", not including head clearance for pull-ups):

https://precorathome.com/collections...31803579400247

[C123C]

I wonder if this will lead to Precor making more home gym focused products and marketing to compete with Rogue and others? Their full power rack might be my dream rack but is pretty steep for home gym use ($3450 + shipping) and would require pretty tall ceilings (>98", not including head clearance for pull-ups):

https://precorathome.com/collections...31803579400247

Rack looks a lot like Powerlift's. Nice piece. Always wanted one of those but what I have is more than good enough and I have everything I need for it.

[McBrody]

During the 2000's I trained at numerous gyms and most of them had Precor/Icarian equipment. Nice looking and super solid equipment that took a lot of abuse.

It's good to see that they will be American owned again. When it started out as Icarian, it was Howard Briles and Carl Johnson the founders making equipment that competed against the big boys of the time Nautius and Universal. I'm not a hundred percent sure of the timeline but they went bankrupt around 1989-1990. They eventually became Precor, were owned by Amer Sports a Finnish company who were bought by a chinese company Anta Sports 2 years ago.

They got a real nice adjustable bench marked down from $1200 down to $700.
https://precorathome.com/collections...oducts/benches

[broganoff]

Rack looks a lot like Powerlift's. Nice piece. Always wanted one of those but what I have is more than good enough and I have everything I need for it.

For sure. It's overkill for home use. Although it does have my favorite safety bars on the market, they are super quick to change. Instead of having holes front/back, you pull the safety bar towards you on the inside to adjust.

[Dukelord]

I wonder if Precor quality will go down after this.

[Steinway53]

I've looked at the Precor/Icarian Adjustable Ab bench 113. Now it's the Discovery Series DBR-0113. It looks fairly good in the videos I've looked at but doesn't resemble the old Icarian one in the least with regard to the beefy padding and support.

I've noticed the 113s that are out there for sale still seem to be asking a decent price for an older sit up bench. I'd love to have one.

[MGM711]

I wonder if this will lead to Precor making more home gym focused products and marketing to compete with Rogue and others? Their full power rack might be my dream rack but is pretty steep for home gym use ($3450 + shipping) and would require pretty tall ceilings (>98", not including head clearance for pull-ups):

https://precorathome.com/collections...31803579400247

I look at this acquisition not as much how it will alter Precour for the home market but rather how much Pelaton will influence Precor in the commercial market. Gyms are going to change, fitness is moving to the app based platform, I see gyms downsizing and becoming more like home gyms catering to app based users moving forward.

[ampire]

I wonder if Precor quality will go down after this.

I am guessing it will. Think of Bowflex's acquisition of Nautilus.

[ApeXXXPredator]

LOL @ people who sit on stationary bikes and walk on treadmills.

[McBrody]

"Establishing U.S. manufacturingThe acquisition adds 625,000 square feet of U.S. manufacturing capacity with in-house tooling and fabrication, product development, and quality assurance capabilities in Whitsett, North Carolina and Woodinville, Washington. Peloton will be able to control the entire production process, from design to ship, and increase total production scale, while maintaining a high level of product quality. By making fitness equipment closer to U.S. consumers, Peloton will be able to deliver connected fitness products to Members sooner.The Precor U.S. facilities will join Peloton’s existing manufacturing network with its third party manufacturers and the Tonic facilities based in Taiwan. Once the transaction closes, the Precor U.S. facilities will provide Peloton with incremental operational scale and flexibility to support the growth of its connected fitness product line.Investing more in research and development The acquisition would add a team of nearly 100 dedicated research and development employees to Peloton’s accomplished R&D team. With decades of experience designing and engineering cardio and strength fitness equipment
and user."

It takes their capabilities up ten fold, plus after the pandemic exposed the problem with having manufacturing in Asia, it takes that problem away as well.

I don't think this will hurt Precor's quality, I think it improves Peloton's quality and capabilities. Precor is doing the manufacturing not Peloton.

[Icarian5150]

[QUOTE=McBrody;1626753093]During the 2000's I trained at numerous gyms and most of them had Precor/Icarian equipment. Nice looking and super solid equipment that took a lot of abuse.

It's good to see that they will be American owned again. When it started out as Icarian, it was Howard Briles and Carl Johnson the founders making equipment that competed against the big boys of the time Nautius and Universal. I'm not a hundred percent sure of the timeline but they went bankrupt around 1989-1990. They eventually became Precor, were owned by Amer Sports a Finnish company who were bought by a chinese company Anta Sports 2 years ago.

They got a real nice adjustable bench marked down from $1200 down to $700.


I bought that bench when they did the same sale right around beginning of pandemic in March. It’s built like a tank.

[McBrody]

[QUOTE=Icarian5150;1626834723]

During the 2000's I trained at numerous gyms and most of them had Precor/Icarian equipment. Nice looking and super solid equipment that took a lot of abuse.

It's good to see that they will be American owned again. When it started out as Icarian, it was Howard Briles and Carl Johnson the founders making equipment that competed against the big boys of the time Nautius and Universal. I'm not a hundred percent sure of the timeline but they went bankrupt around 1989-1990. They eventually became Precor, were owned by Amer Sports a Finnish company who were bought by a chinese company Anta Sports 2 years ago.

They got a real nice adjustable bench marked down from $1200 down to $700.


I bought that bench when they did the same sale right around beginning of pandemic in March. It’s built like a tank.

It's a nice looking bench, what color padding and frame color did you get? Also, any problems with the pop pins?

[Icarian5150]

[QUOTE=McBrody;1626839663]

It's a nice looking bench, what color padding and frame color did you get? Also, any problems with the pop pins?

Padding is black. Frame color is gray. Not a problem at all with pop pins. Same design as the older Icarian adjustable benches which were built like tanks.

[McBrody]

[QUOTE=Icarian5150;1626846543]

Padding is black. Frame color is gray. Not a problem at all with pop pins. Same design as the older Icarian adjustable benches which were built like tanks.

Did they give you a choice, or is it black padding and gray frame only because of the sale?

Here's the original Icarian Super bench, which was fully welded and super heavy.
https://www.fitnessequipmentempire.c...10/web6-19.jpg

[Icarian5150]

[QUOTE=McBrody;1626848393]

Did they give you a choice, or is it black padding and gray frame only because of the sale?

Here's the original Icarian Super bench, which was fully welded and super g[/url]

No choice. The only assembly I had to due was attach the bench to the frame which is also fully welded. It’s a newer model of that bench.

[Duplicitous]

I look at this acquisition not as much how it will alter Precour for the home market but rather how much Pelaton will influence Precor in the commercial market. Gyms are going to change, fitness is moving to the app based platform, I see gyms downsizing and becoming more like home gyms catering to app based users moving forward.

+1. I think virtually interactive fitness equipment like Peloton, Mirror, etc. are the future. They're not for me, but I think they're the future nonetheless.

LOL @ people who sit on stationary bikes and walk on treadmills.

I'm an avid hiker (1,000+ miles per year) so I'm not much for indoor cardio, but to each his/her own. My wife is big on cardio and not so big on temps outside the 55-70 range, so she prefers doing her cardio indoors.