Nissan Went Full Gillette... Never Go Full Gillette...

[r32gojirra]

10 second 1/8 miles, sure.

You're not hooking anything with the 800-900hp it takes to hit 9 second quarters on street tires.

Source: been drag racing my entire life and own an 8 second car

Of course you do. I forgot this is misc.

Anything that takes more than 8 seconds to do a standing quarter on street legals (and pump fuel btw) is absolute poverty garbage...

[BenMcLeodNZ]

No way near as bad as Gillette, I don't even blame Nissan, almost all cars are bought with a woman's permission at the least now, this is a (((societal))) issue.

[BenMcLeodNZ]

Holy ****, those ones are next level and legitimate enemy propaganda.

[ShinobuSensui]

No way near as bad as Gillette, I don't even blame Nissan, almost all cars are bought with a woman's permission at the least now, this is a (((societal))) issue.

Well the demographics on most of these cars are around 50/50 some are more purchased by one gender than the other but not a huge gap in most cases (unless it's like a Lamborghini or something). Women do most of the spending in general but the man does most of the earning so alienating a large part of your audience generally isn't a good move. We can see this due to the fact that women and men are complaining about the commercial and Nissan disabled comments.

On a pragmatic business scale it keeps flopping. Charlie's Angels (aimed at women presumably), Bird's of Prey (also aimed at women), this commercial, Gillette commercial. These just end up flopping hard because most people are tired of having ideology rammed into every video whether it's hardcore or more subtle (like this video was if you didn't see the behind the scenes part).

[Nocturnal310]

I hope BMW doesnt do this...only brand i respek

[AlBHappy]

This "war on women" is one of the fakest things out there. Go to LinkedIn, it's ridiculous. You lose me when I hear the word, "empower."

There will always be chicks that will suck diks for security, and movie parts.

[Nicklol]

lold when I opend the link on youtube and saw the dislike ratio and disabled comments. didnt even need to watch

[JIA]

We all know Nissans/Infiniti outside of GT-R are garbage and driven by ghetto people with poor credit.

[ShinobuSensui]

I've heard their CVT's have more issues lately and have gone downhill since they merged with Renault. I have a much older model but I'm certainly going to look somewhere else now.

This "war on women" is one of the fakest things out there. Go to LinkedIn, it's ridiculous. You lose me when I hear the word, "empower."

There will always be chicks that will suck diks for security, and movie parts.

They don't call it the world's oldest profession for nothing. It will always exist in some form or another.

lold when I opend the link on youtube and saw the dislike ratio and disabled comments. didnt even need to watch

What often ends up happening is that the like/dislike ratio will magically change overnight. People have accused Gillette of hacking their own likes or dislike to make the video look more popular than it was.

[IronBrahh]

I saw the commercials and not a single rustle was seen. Clearly is an ad for a chick car aimed at......chicks.

Imagine getting upset by it. just LOL

this

men are barely addressed in the commercial lol

[ShinobuSensui]

The intent was clear, and if it wasn't it was explained here thoroughly.

youtube.com/watch?v=1hh6dT3ffGA&t=15s

People clearly understood the message and that's why men and women have criticized it and it has so many downvotes. Nissan even chose to remove comments because it couldn't handle the backlash.

Nissan shot themselves in the foot with the ad and it's backfiring, business wise and brand wise. They should fire their marketing team.

[BenMcLeodNZ]

Well the demographics on most of these cars are around 50/50 some are more purchased by one gender than the other but not a huge gap in most cases (unless it's like a Lamborghini or something). Women do most of the spending in general but the man does most of the earning so alienating a large part of your audience generally isn't a good move. We can see this due to the fact that women and men are complaining about the commercial and Nissan disabled comments.

On a pragmatic business scale it keeps flopping. Charlie's Angels (aimed at women presumably), Bird's of Prey (also aimed at women), this commercial, Gillette commercial. These just end up flopping hard because most people are tired of having ideology rammed into every video whether it's hardcore or more subtle (like this video was if you didn't see the behind the scenes part).

Yep, but think of the men at Nissan. If they tried to disallow this ad being made, they would get fired. This whole liberal cult is taking over and their favorite tactic is making people who resist lose their job.

[BenMcLeodNZ]

This "war on women" is one of the fakest things out there. Go to LinkedIn, it's ridiculous. You lose me when I hear the word, "empower."

There will always be chicks that will suck diks for security, and movie parts.

Men generally are much nicer to women, cut them more slack, are more willing to help them out etc. And men actually treat other men by their character. It's women who are bitches to other women and leeches to men. But they have no insight into their bad behavior because they act on emotion, not logic.

[KingSWRV]

Well the demographics on most of these cars are around 50/50 some are more purchased by one gender than the other but not a huge gap in most cases (unless it's like a Lamborghini or something). Women do most of the spending in general but the man does most of the earning so alienating a large part of your audience generally isn't a good move. We can see this due to the fact that women and men are complaining about the commercial and Nissan disabled comments.

On a pragmatic business scale it keeps flopping. Charlie's Angels (aimed at women presumably), Bird's of Prey (also aimed at women), this commercial, Gillette commercial. These just end up flopping hard because most people are tired of having ideology rammed into every video whether it's hardcore or more subtle (like this video was if you didn't see the behind the scenes part).

it wasnt particularly alienating.

It came across more like an episode of a theme but this time with women as opposed to some political statement. Theres a difference there, its ok to empower ambitious women. Its not OK to try to demonize men to get there. (which was a major thesis in the Gillette one)

The male boss was also characterized enough in a goofy way that a man would be annoyed by him too, he looked like a dickhead boss which like I said, is a universal theme to both men and women, and the thesis could go for both men and women so there was a lot there that was fine. If it had been just a neutral looking white boss then it would have been worse, but since he was caricatured it was kind of reasonable. (maybe at worst making fun of dorky looking individuals.)

It was mostly about getting the powerup to believe in yourself as a overarching thesis which is ok.

Maybe the most suspicious element of the commercial is the timing and the nature of our current political climate surrounding it that effects our perception of their agenda. But in a vacuum I think its reasonably neutral.

[ShinobuSensui]

Yep, but think of the men at Nissan. If they tried to disallow this ad being made, they would get fired. This whole liberal cult is taking over and their favorite tactic is making people who resist lose their job.

It's failing more and more though.

This commercial.
Gillette.
Charlie's Angels
Bird's of Prey,
etc.

It's taking a while but it's getting there.

it wasnt particularly alienating.

It came across more like an episode of a theme but this time with women as opposed to some political statement. Theres a difference there, its ok to empower ambitious women. Its not OK to try to demonize men to get there. (which was a major thesis in the Gillette one)

The male boss was also characterized enough in a goofy way that a man would be annoyed by him too, he looked like a dickhead boss which like I said, is a universal theme to both men and women, and the thesis could go for both men and women so there was a lot there that was fine. If it had been just a neutral looking white boss then it would have been worse, but since he was caricatured it was kind of reasonable. (maybe at worst making fun of dorky looking individuals.)

It was mostly about getting the powerup to believe in yourself as a overarching thesis which is ok.

Maybe the most suspicious element of the commercial is the timing and the nature of our current political climate surrounding it that effects our perception of their agenda. But in a vacuum I think its reasonably neutral.

I understand what you are saying to a degree. It wasn't as strong nosed in some ways as the other commercials. I think that makes it more effective (though not in this case) as the idea was to keep people from getting too offended like Gillette but it ultimately backfired. Although some people have argued the Gillette commercial was to empower men to "do better". Generally soyboys and feminists though.

Women and men have complained about the Nissan commercial and they have removed the comments and have a huge dislike ratio. Nissan is struggling with a 99% profit loss which makes this the last thing they needed from a business prospective. You want to get more customers and not lose your current ones as pleasing current customers is easier than having to get back angry ones. Also many women don't identify as feminist (even if they act like it) lol.

The behind the scenes stated it was about "sisterhood" and working in a "male dominated field". The message wasn't as anvil dropping as some other commercials, but it was intended to give the impression that she's behind held back because she's a woman.

The climate we're in now is a result of people getting annoyed with the ideology being pushed in media. We've had messages that were subtle in the past that showed men as buffoons too, nobody really said much about it until more recently.

In terms of not compromising men get held from promotions all of the time and don't get pushed up. Women don't deserve promotions just because they're women. People don't often get promoted because of layoffs or financial circumstances, or simply because they aren't good enough. Even taking the "male oppressor" part out of the message would make it a bad message as she would likely get fired for "not compromising".

A better approach would be to ask why she didn't get promoted and what she could do better. They took the beginning out and didn't explain why which makes it look like a gender issue. Especially when the behind the scenes specifically state that was their intent.

[Lastro]

meh, core message of the ad isn't too bad. the reason i say this is because at least they are trying to encourage women to seek out promotions and/or negotiate with their bosses rather than whining about the "sexist" pay gap, which in reality is partly accounted for by the fact that women tend not to negotiate their salaries as much as men do. so that part of the commercial isn't too bad, minus the employee's cringy and exaggerated walk at the end

on the other hand, brie larson is probably the most insufferable actress on the planet.

in sum: bad commercial overall because of larson, but its core message is way better than gillette's

[JT11RTR]

Nissan is such unreliable trash, I wouldn't waste my money to begin with.

[Evolutionary1]

A straight white man is literally the devil to liberals. It awakens some sort of psychosis in them.

[BenMcLeodNZ]

I remember when commercials advertised the product they were trying to sell, not an ideology.

Advertising has been infiltrated. They infiltrate college/universities and catch any industry worker early on.