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  1. #1
    No Agony, No Bragony JUSA's Avatar
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    Gillette waves the white flag in the War against Toxic Masculinity

    Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash

    https://www.dailywire.com/news/50918...-james-barrett

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    Get woke go broke Gillette



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  3. #3
    No Agony, No Bragony JUSA's Avatar
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    Originally Posted by StarFox View Post
    People don’t forget
    I'll forgive, but I won't forget.

    However, my forgiveness comes with a price, which is: an apology. Gillette wants to move on and pretend this add campaign which targeted me and my son directly never happened. So, dollar shave club or bic for me.
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  4. #4
    Md, Misc, Old-Brah SillieBazzillie's Avatar
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    I can get behind this.


    Originally Posted by JUSA View Post
    Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash

    https://www.dailywire.com/news/50918...-james-barrett

    Early AM workout crew.
    Holy crap dude, Satan's huge crew.
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    Registered User Titansfan08's Avatar
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    I <3 Dubstep StarFox's Avatar
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    Originally Posted by JUSA View Post
    I'll forgive, but I won't forget.

    However, my forgiveness comes with a price, which is: an apology. Gillette wants to move on and pretend this add campaign which targeted me and my son directly never happened. So, dollar shave club or bic for me.
    Exactly, I wouldn’t hold my breath for an apology over this

    On another note, why not just go the safety razor route? Save yourself some god damn money bruh
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  7. #7
    Cold Hearted SOB Dave22reborn's Avatar
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    Originally Posted by StarFox View Post
    Exactly, I wouldn’t hold my breath for an apology over this

    On another note, why not just go the safety razor route? Save yourself some god damn money bruh
    I pretty much have a four year supply of Gillette razor blades from Costco.
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  8. #8
    Banned Underwrought's Avatar
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    Nope lol, too late eat **** and die Gillette.
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  9. #9
    Cthulhu fhtagn GreatOldOne's Avatar
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    Lol cliffs?

    I quit shaving very carefully a long time ago, but what happened here?

    Razor company hates men?

    Somebody didn't think that one all the way though...

    Edit: I basically quit watching the news.
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  10. #10
    No Agony, No Bragony JUSA's Avatar
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    Originally Posted by GreatOldOne View Post
    Lol cliffs?
    GOO... is back? Wow. Hey man, hope you're doing well. Not trying to be a dick but last time we saw you, you seemed very emotional.

    In any event, here is Timcast's recap of the event. Tim Pool is almost always great and I enjoy sharing his videos as it tends to make extremists rage when they see a moderate leftist push a non-extreme agenda.

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  11. #11
    Registered User Vito-C's Avatar
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    Originally Posted by GreatOldOne View Post
    Lol cliffs?

    I quit shaving very carefully a long time ago, but what happened here?

    Razor company hates men?

    Somebody didn't think that one all the way though...

    Edit: I basically quit watching the news.
    Gillette started running some ridiculous ads about "toxic masculinity" and another one showing a man teaching his transexual daughter how to shave as she becomes a "man".
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    This is what happens when you hire angry lesbians, I mean feminists to run your campaign.

    I will never buy another one of their products , as they’ve already showed their true narrative.
    I’m hoping they go bankrupt
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    Gillette CEO and president Gary Coombe is defending the $8 billion write-down Procter & Gamble experienced last quarter related to his brand, saying in a recent interview that it was “worth paying” and that he doesn’t mind alienating some customers.

    Coombe told Marketing Week that the loss was “a price worth paying” as the 188-year-old maker of razors, blades and other grooming products contends with dwindling sales.

    “It was pretty stark. We were losing share, we were losing awareness and penetration, and something had to be done,” Coombe said. He said Gillette decided to “take a chance in an emotionally-charged way.”

    Gillette debuted a commercial in January that not only spotlighted the #MeToo movement but attacked traditional masculinity. In a series of scenes, the commercial depicted men and boys engaging in sexual harassment, bullying and workplace condescension towards women.

    “Is this the best a man can get?” the commercial asked, inverting Gillette’s famous tagline “the best a man can get.”

    Another ad debuted in May showing a transgender male youth learning how to shave. Gillette also attacked traditional feminine beauty in ads for its Venus razors for women, featuring obese and transexual models.

    The commercials received widespread pushback on social media. Coombe told Marketing Week that the backlash was more intense than he expected, but that he doesn’t regret running them.

    “I don’t enjoy that some people were offended by the film and upset at the brand as a consequence. That’s not nice and goes against every ounce of training I’ve had in this industry over a third of a century,” he said.

    “But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

    Coombe said the ads were an attempt to capture millennial consumers, many of whom have defected to competitors like Dollar Shave Club and Harry’s.

    “The worst thing during that period was, we also lost connection with the millennial generation. Gillette quickly became the brand of the millennial generation’s dads,” he said.

    Gillette reported a $8 billion write-down during the recent fiscal fourth quarter, pushing its parent company Proctor & Gamble into a loss for the period.

    The company blamed the loss on currency fluctuations as well as “market contraction” due to the continued fad of men growing out facial hair.

    https://www.breitbart.com/tech/2019/...s-worth-paying


    - a price worth paying ($8B)
    - 'you have to risk upsetting a small minority'
    - yet the $8B was really due to currency fluctuations and 'men growing out facial hair'

    so, which one was it soyboy?

    logic once
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  14. #14
    Red ymer's Avatar
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    Too late fukers.

    Been using cheap safety razors since about 5 years ago anyway LOL.
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  15. #15
    Registered User Titansfan08's Avatar
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    ^^ Lmao at "upsetting small minority" Uh you mean 99%
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    Registered User Polaris's Avatar
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    Well I wonder if shareholders agree with it "being a price worth paying".
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    . JMath's Avatar
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    Relax guys! This has nothing to do with that, just like the massive amounts of money they lost afterward had nothing to do with it.

    This is because beards are more popular now and there are just more competitors in the marketplace.... right?
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    Originally Posted by Polaris View Post
    Well I wonder if shareholders agree with it "being a price worth paying".
    I don’t see their stocks doing that bad ? They would be better off having an Incel campaign.
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    I have not bought a Gillette razor since that commercial. It’s the only defense we have against this ridiculous propaganda. I hope the company completely crumbles.
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    Originally Posted by JMath View Post
    Relax guys! This has nothing to do with that, just like the massive amounts of money they lost afterward had nothing to do with it.

    This is because beards are more popular now and there are just more competitors in the marketplace.... right?
    Lmao, I read that to . Their seeing losses because more men are growing beards . Ya, ok
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    Originally Posted by Titansfan08 View Post
    ^^ Lmao at "upsetting small minority" Uh you mean 99%
    Lol this.

    Brb upsetting basically your entire customer base = "a small minority"
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    Originally Posted by Travis99 View Post
    I have not bought a Gillette razor since that commercial. It’s the only defense we have against this ridiculous propaganda. I hope the company completely crumbles.
    And we all know it's propaganda and not a regular sales pitch, because the guy not only didn't get fired for causing an $8B loss, but is saying he's happy that he did it.
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    High Plains Lifter Mark1T's Avatar
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    Gillette went all in. I hope they lose another $8 Billion. The would continue their gross marketing if they only lost a little. This should send a clear message to other liberal-run corporations. I do not forgive in this case.
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    Registered User cashinout's Avatar
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    Originally Posted by PowerOfTruth View Post
    Gillette CEO and president Gary Coombe is defending the $8 billion write-down Procter & Gamble experienced last quarter related to his brand, saying in a recent interview that it was “worth paying” and that he doesn’t mind alienating some customers.

    Coombe told Marketing Week that the loss was “a price worth paying” as the 188-year-old maker of razors, blades and other grooming products contends with dwindling sales.

    “It was pretty stark. We were losing share, we were losing awareness and penetration, and something had to be done,” Coombe said. He said Gillette decided to “take a chance in an emotionally-charged way.”

    Gillette debuted a commercial in January that not only spotlighted the #MeToo movement but attacked traditional masculinity. In a series of scenes, the commercial depicted men and boys engaging in sexual harassment, bullying and workplace condescension towards women.

    “Is this the best a man can get?” the commercial asked, inverting Gillette’s famous tagline “the best a man can get.”

    Another ad debuted in May showing a transgender male youth learning how to shave. Gillette also attacked traditional feminine beauty in ads for its Venus razors for women, featuring obese and transexual models.

    The commercials received widespread pushback on social media. Coombe told Marketing Week that the backlash was more intense than he expected, but that he doesn’t regret running them.

    “I don’t enjoy that some people were offended by the film and upset at the brand as a consequence. That’s not nice and goes against every ounce of training I’ve had in this industry over a third of a century,” he said.

    “But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

    Coombe said the ads were an attempt to capture millennial consumers, many of whom have defected to competitors like Dollar Shave Club and Harry’s.

    “The worst thing during that period was, we also lost connection with the millennial generation. Gillette quickly became the brand of the millennial generation’s dads,” he said.

    Gillette reported a $8 billion write-down during the recent fiscal fourth quarter, pushing its parent company Proctor & Gamble into a loss for the period.

    The company blamed the loss on currency fluctuations as well as “market contraction” due to the continued fad of men growing out facial hair.

    https://www.breitbart.com/tech/2019/...s-worth-paying


    - a price worth paying ($8B)
    - 'you have to risk upsetting a small minority'
    - yet the $8B was really due to currency fluctuations and 'men growing out facial hair'

    so, which one was it soyboy?

    logic once
    So their idea to compete with Dollar shave club, a company that just does goofy commercials, was to go full SJW

    Lmfao
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    High Plains Lifter Mark1T's Avatar
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    The trans commercial cemented my disloyalty. They must have hired liberal fruitcakes to run their marketing to concentrate on the smallest of fukked up demographics and offend and turn off the largest.
    Helping one person may not change the world, but it could change the world for one person.

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    Registered User sy2502's Avatar
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    So, insulting your primary customers is not a good idea? Who would have thought...
    Next breaking news: election results show insulting potential voters doesn't get you voted.
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    The lady who produced this commercial was an Australian feminist who said something to the effect of “I will never help white men” some bs like that.

    But yeah it’s not about the money for these liberals, it’s about tyrannical control over the masses. Fuk them I will never buy a Gillette razor.
    “People don’t have ideas, ideas have people.”


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    Cthulhu fhtagn GreatOldOne's Avatar
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    Originally Posted by Vito-C View Post
    Gillette started running some ridiculous ads about "toxic masculinity" and another one showing a man teaching his transexual daughter how to shave as she becomes a "man".
    Interesting marketing strategy
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  29. #29
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    yea **** gillette. So many better razor options out there anyways.
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    You can always just not ever shave.

    That is an option...sometimes I will go to a real barber and get my head shaved with a razor and they'll make your werewolf beard look more human and shave your neck.

    I recommend it.

    Normally, I'm just like yeah I'm not shaving again today.

    When it gets hideous I'll hit the neck with the beard trimmer. That hurts but it only lasts like 30 seconds
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