I have to do some market research for my marketing class and I need to generate a list of "needs" for consumers. I chose the fitness industry because ...well I've always been into fitness!
When you're looking for your PRIME pre-workout, what are your requirements? What needs do you have that you want it to fullfill?
Are you looking for convenience, flavor, massive pumps, all-natural ingredients, ingredients with the right amounts (instead of a 'proprietary blend'), etc?
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