Cytosport companies

[BeastmodeLEE]

I believe Cytosport owns the brands MuscleMilk, Monster, and 100%Whey. They are all protein products, why the different names?

[AnalogR]

I believe Cytosport owns the brands MuscleMilk, Monster, and 100%Whey. They are all protein products, why the different names?

If these really are subsidies of one company and not product differentiation (and I'm not sure / didn't look it up), it's probably due to organizational/ accounting / financial statements - i.e. internal stuff that doesn't matter to the consumer.

If not, it's just marketing.