Reply
Page 1 of 2 1 2 LastLast
Results 1 to 30 of 50

Thread: Gym Owners....

  1. #1
    Registered User kevinize's Avatar
    Join Date: Apr 2017
    Age: 32
    Posts: 1
    Rep Power: 0
    kevinize is on a distinguished road. (+10)
    kevinize is offline

    Smile Gym Owners....

    What are your biggest challenges with owning and running a gym?

    Also -

    - What is the most common way you invest in growth? leaflets, referrals, digital etc.
    - Are there any events you attend as a studio owner?
    - Are there any magazines you read as a studio owner?
    - Are there any particular websites you read as a studio owner?

    I am asking because I am planning to open a gym in a year or 2, I would love to hear from experience.

    Thanks a lot people.

    Kev
    Reply With Quote

  2. #2
    Bootless Errand ironwill2008's Avatar
    Join Date: Feb 2008
    Location: United States
    Posts: 85,816
    Rep Power: 1666889
    ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz
    ironwill2008 is offline
    IN.


    Haven't had one of these threads in here in a while.
    No brain, no gain.

    You can't out-train bad nutrition.

    Where the mind goes, the body follows.

    Ironwill Gym---updated pics:
    https://forum.bodybuilding.com/showpost.php?p=629719403&postcount=3388


    Ironwill2008 Workout Journal:
    https://forum.bodybuilding.com/showthread.php?t=157459343&p=1145168733
    Reply With Quote

  3. #3
    Lifting Vicariously Domicron's Avatar
    Join Date: Apr 2013
    Location: Kansas, United States
    Age: 36
    Posts: 22,397
    Rep Power: 94804
    Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000)
    Domicron is offline
    what research have you done so far? IW2K8 is right though, haven't had one of these in awhile now
    Domicron's Basement Gym and Fun House
    http://forum.bodybuilding.com/showthread.php?t=652376&p=1451901723&viewfull=1#post1451901723

    ▪█─────█▪ Equipment Crew #60
    Reply With Quote

  4. #4
    O'Brien Iron Bench905's Avatar
    Join Date: Aug 2013
    Posts: 3,224
    Rep Power: 26277
    Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000) Bench905 has much to be proud of. One of the best! (+20000)
    Bench905 is offline
    There are no challenges running a gym - it's like a money printing press.
    Garage Gym Owner
    Reply With Quote

  5. #5
    Registered User tonypearn's Avatar
    Join Date: Aug 2014
    Location: Fort Smith, Arkansas, United States
    Age: 48
    Posts: 179
    Rep Power: 874
    tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500) tonypearn is a jewel in the rough. (+500)
    tonypearn is offline
    I have debated this as well for the last few years. I think the biggest issue is the overhead. One, nice rental space is costly! And two, the equipment is all high! So, you enter into it with a a good bit of debt and overhead, meaning you need to bring in a lot of member fast or you lose money for several months. I am 100% in support of the idea, just need to be realistic I guess. It also depends on the area. My area is flooded with them but none of them are really good. Most people go to the **** Planet Fitness. But, a gym owner cannot possibly compete with them selling 10$ memberships. We all know they suck and why, but let's be honest it works for 90% of the gym goers. So, in my opinion, and I have been all over the world and lifted my entire life, I say you need a niche. You need something different that people will like. Find what that is and it can work. A place by about an hour from me just opened an old school lifting type gym and it seems to be taking off. All the powerlifters and bodybuilders are going there. But this is a small segment of the gym folks!
    Reply With Quote

  6. #6
    Gen X·er keyboardworkout's Avatar
    Join Date: Jul 2009
    Posts: 15,670
    Rep Power: 136684
    keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000) keyboardworkout has a reputation beyond repute. Second best rank possible! (+100000)
    keyboardworkout is offline
    Kev,

    It sounds like a Curves franchise is exactly what you are looking for.
    ▪█─────█▪ Equipment Crew #53 ▪█─────█▪
    ^^^^^^ 6' 6" and Over Crew^^^^^^
    Caedite eos. Novit enim Dominus qui sunt eius.
    Reply With Quote

  7. #7
    Hunter/Fisherbreh Redfish225's Avatar
    Join Date: Aug 2012
    Posts: 23,655
    Rep Power: 217270
    Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000) Redfish225 has a reputation beyond repute. Second best rank possible! (+100000)
    Redfish225 is offline
    Originally Posted by Bench905 View Post
    There are no challenges running a gym - it's like a money printing press.
    Except for that insurance thing that costs an arm, a leg and a left testicle.
    I love eggs.
    Reply With Quote

  8. #8
    Lifting Vicariously Domicron's Avatar
    Join Date: Apr 2013
    Location: Kansas, United States
    Age: 36
    Posts: 22,397
    Rep Power: 94804
    Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000)
    Domicron is offline
    Originally Posted by tonypearn View Post
    I have debated this as well for the last few years. I think the biggest issue is the overhead. One, nice rental space is costly! And two, the equipment is all high! So, you enter into it with a a good bit of debt and overhead, meaning you need to bring in a lot of member fast or you lose money for several months. I am 100% in support of the idea, just need to be realistic I guess. It also depends on the area. My area is flooded with them but none of them are really good. Most people go to the **** Planet Fitness. But, a gym owner cannot possibly compete with them selling 10$ memberships. We all know they suck and why, but let's be honest it works for 90% of the gym goers. So, in my opinion, and I have been all over the world and lifted my entire life, I say you need a niche. You need something different that people will like. Find what that is and it can work. A place by about an hour from me just opened an old school lifting type gym and it seems to be taking off. All the powerlifters and bodybuilders are going there. But this is a small segment of the gym folks!
    with any business you need to set goals and you need to figure out who you're appealing to. if you want an old school gym then that's great, but you have to understand that you're not going to get nearly the number of members that a lifetime is going to get. and you need to give them a reason to stay with you instead of going somewhere cheaper. that means keeping some good equipment and probably hosting meets and events and such. that all comes with a big time commitment and the money for buying nicer stuff.

    if you're looking to maximize revenue, then i think opening a big gym with plenty of treadmills and a pool is important, but then you've got to compete with all the big names first.

    Originally Posted by Redfish225 View Post
    Except for that insurance thing that costs an arm, a leg and a left testicle.
    when you put it that way it seems cheap...
    Domicron's Basement Gym and Fun House
    http://forum.bodybuilding.com/showthread.php?t=652376&p=1451901723&viewfull=1#post1451901723

    ▪█─────█▪ Equipment Crew #60
    Reply With Quote

  9. #9
    Registered User Mech6's Avatar
    Join Date: May 2013
    Location: Montreal, QC, Canada
    Posts: 4,701
    Rep Power: 14148
    Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000) Mech6 is a splendid one to behold. (+10000)
    Mech6 is offline
    Originally Posted by kevinize View Post
    I am planning to open a gym in a year or 2
    No, no you're not.
    ▪█──█▪ Equipment Crew #61 ▪█──█▪
    Reply With Quote

  10. #10
    Registered User urbanlifter's Avatar
    Join Date: Aug 2008
    Location: Ohio, United States
    Age: 37
    Posts: 5,797
    Rep Power: 20166
    urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000) urbanlifter has much to be proud of. One of the best! (+20000)
    urbanlifter is offline
    Personally if I were going to open a gym it would be by following OSUdimond's method. Scour CL for numerous years stockpiling outrageous commercial deals and flipping equipment, build relationships with local trainers and develop your own credentials, while keeping initial start-up costs as low as possible. Then once you have established an equipment buying/selling operation large enough to support your lifestyle look outfit a gym that caters mainly to local trainers and a select group of individual memberships.

    I could live out the rest of my days a happy man if I ever got up the courage to ditch my 9-5pm job. I enjoy the act of buying and selling equipment almost as much as I do training, but I know it's LOCATION, LOCATION, LOCATION. OSU's location is a gold mine for used equipment, and it took him many years to put together his operation.
    ▪█─────█▪ Equipment Crew #58 ▪█─────█▪
    Reply With Quote

  11. #11
    husband, father, trainer KyleAaron's Avatar
    Join Date: Jun 2009
    Location: Melbourne, Victoria, Australia
    Posts: 9,567
    Rep Power: 0
    KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000) KyleAaron is just really nice. (+1000)
    KyleAaron is offline
    Go and actually work in a gym for a few years. Learn while employed. Then you'll have some answers to the questions you have. By then, you might even have found the PT subforum on this site.
    Reply With Quote

  12. #12
    York Man AttyGuy's Avatar
    Join Date: Dec 2010
    Location: Virginia, United States
    Age: 59
    Posts: 12,927
    Rep Power: 38312
    AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000) AttyGuy has much to be proud of. One of the best! (+20000)
    AttyGuy is offline
    Hate to not be part of this 5-star thread. . . .
    You need a good rack, a bench, and a 300-lb Olympic weight set. Now, what was your question?

    My home gym: http://forum.bodybuilding.com/showthread.php?t=652376&p=1465291461&viewfull=1#post1465291461.

    ()---() York Barbell Club #1 (DD, RH, Kg) ()---() []---[] Equipment Crew #36 []---[] []---[] Ivanko Barbell Crew #51 []---[] [M]===[6] Mech6 Crew #29 [M]===[6] ~~ 4 Horsemen ~~
    Reply With Quote

  13. #13
    Registered User rpark's Avatar
    Join Date: Aug 2005
    Location: United States
    Age: 50
    Posts: 1,621
    Rep Power: 7259
    rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000) rpark is a name known to all. (+5000)
    rpark is offline
    My basement is a studio gym, I struggle to find attendees.... maybe I should attend a conference, read a magazine, or subscribe to a website chat room?
    []---[] Ivanko Barbell Crew #4 []---[]
    []---[] Rogue Barbell Club #9 []---[]
    []---[] Equipment Crew #76 []---[]
    Reply With Quote

  14. #14
    inside the box thinker CliveWarren's Avatar
    Join Date: Mar 2014
    Location: Hamilton, Ontario, Canada
    Age: 47
    Posts: 2,727
    Rep Power: 9042
    CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000) CliveWarren is a name known to all. (+5000)
    CliveWarren is offline
    I hear Slimmons in Beverly Hills recently closed. There may be an opportunity to reopen that gym and retain the clientele. Do you wear short shorts?
    Clive, you're a good guy. - AttyGuy

    ()---() York Barbell Club #62 (DD) ()---()
    ▪█─────█▪ Equipment Crew #67 ▪█─────█▪
    Reply With Quote

  15. #15
    Registered User cwcmac's Avatar
    Join Date: May 2015
    Age: 45
    Posts: 2,432
    Rep Power: 17326
    cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000) cwcmac is a splendid one to behold. (+10000)
    cwcmac is offline
    Originally Posted by rpark View Post
    My basement is a studio gym, I struggle to find attendees.... maybe I should attend a conference, read a magazine, or subscribe to a website chat room?
    I may be interested in joining. Do you have free pizza on Mondays at your gym?
    {5'7" and under #1}
    ▪█───█▪ Equipment Crew #77 ▪█───█▪
    [M]===[6] Mech6 Crew - Can't recall number [M]===[6]
    Reply With Quote

  16. #16
    Registered User Seatard's Avatar
    Join Date: Sep 2012
    Posts: 6,686
    Rep Power: 15129
    Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000)
    Seatard is offline
    Why would I go to your gym Kev?

    It's surely not because of the equipment. No shortage of great equipment to be found at a bargain. It's easy, people have garages and warehouses full of it for sale.

    Probably not about location. Most cities have tons of empty commercial space for rent, plus I have a car.

    Doubtful it will be the low fees. I pay $100 a month for the place I go to.

    Ease and Convenience? I don't know, I have a home gym too.

    So, what is it then?
    Reply With Quote

  17. #17
    Registered User dragon360's Avatar
    Join Date: Sep 2013
    Posts: 1,545
    Rep Power: 5944
    dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000) dragon360 is a name known to all. (+5000)
    dragon360 is offline
    Originally Posted by CliveWarren View Post
    I hear Slimmons in Beverly Hills recently closed. There may be an opportunity to reopen that gym and retain the clientele. Do you wear short shorts?
    You had me at short shorts.
    ▪[[────]]▪ York Barbell Club #65 ▪[[────]]▪
    []---[] Ivanko Barbell Crew #65 []---[]
    ▪[M]====[6]▪ Mech6 Crew #3 ▪[M]===[6]▪
    ─</>─<\>─ BWTG Cluster #65 ─</>─<\>─
    ||---|| Rogue Barbell Club #65 ||---|| ▪█────█▪ Equipment Crew #74 ▪█────█▪

    Sig line is not a novel.
    Reply With Quote

  18. #18
    Lifting Vicariously Domicron's Avatar
    Join Date: Apr 2013
    Location: Kansas, United States
    Age: 36
    Posts: 22,397
    Rep Power: 94804
    Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000) Domicron has a brilliant future. Third best rank! (+40000)
    Domicron is offline
    Originally Posted by Seatard View Post
    Doubtful it will be the low fees. I pay $100 a month for the place I go to.
    lifetime fitness?
    Domicron's Basement Gym and Fun House
    http://forum.bodybuilding.com/showthread.php?t=652376&p=1451901723&viewfull=1#post1451901723

    ▪█─────█▪ Equipment Crew #60
    Reply With Quote

  19. #19
    Registered User C123C's Avatar
    Join Date: Apr 2007
    Location: Pennsylvania, United States
    Age: 46
    Posts: 2,215
    Rep Power: 8464
    C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000) C123C is a name known to all. (+5000)
    C123C is offline
    Making this simple:

    Your constraint is space/equipment utilization. The more members you have the more profit you have. Your most profitable members are the ones who pay but don't show up and use anything - reason is they give you cash but don't move you closer to your constraint. Serious trainers are the worst as they routinely use the space/equipment and pay the same fee as the person not showing up.

    Planet Fitness and those other gyms have fees low so that the guy/girl who joined but never shows up won't cancel as they "might" go back. They discourage more serious lifters so as not to run into their constraint. They feed people donuts and pizza...it's for a reason and not a good one. They have optimized their business angle but honestly it's unethical in my view and crossed the line to taking advantage of people.

    You can't compete on price unless you open a franchise. If you compete on fancy equipment it has to be an uber high end elite facility (more style) in the right area. If you compete for hardcore trainers...while they can recognize good equipment, most don't have money (those that do have families and likely home gyms these days), and they use the hell out of stuff (constraint).

    This is a very difficult business and people above are right to say you need to target a specific niche and strategy. Sports performance for kids/families, uber high end salon/boutique training center, etc....
    ▪█─────█▪ Rogue Barbell Crew #27 ▪█─────█▪

    ▪█─────█▪ Mech6 Crew #26 ▪█─────█▪
    Reply With Quote

  20. #20
    Registered User Seatard's Avatar
    Join Date: Sep 2012
    Posts: 6,686
    Rep Power: 15129
    Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000) Seatard is a splendid one to behold. (+10000)
    Seatard is offline
    Originally Posted by Domicron View Post
    lifetime fitness?
    Cycling specific training once a week with a coach. It's really $200 a month but the wife pays half.
    Reply With Quote

  21. #21
    In it for the gainz RestoringTally's Avatar
    Join Date: Sep 2011
    Location: Knoxville, Tennessee, United States
    Age: 64
    Posts: 1,638
    Rep Power: 17878
    RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000) RestoringTally is a splendid one to behold. (+10000)
    RestoringTally is offline
    Originally Posted by C123C View Post
    Making this simple:

    Your constraint is space/equipment utilization. The more members you have the more profit you have. Your most profitable members are the ones who pay but don't show up and use anything - reason is they give you cash but don't move you closer to your constraint. Serious trainers are the worst as they routinely use the space/equipment and pay the same fee as the person not showing up.

    Planet Fitness and those other gyms have fees low so that the guy/girl who joined but never shows up won't cancel as they "might" go back. They discourage more serious lifters so as not to run into their constraint. They feed people donuts and pizza...it's for a reason and not a good one. They have optimized their business angle but honestly it's unethical in my view and crossed the line to taking advantage of people.

    You can't compete on price unless you open a franchise. If you compete on fancy equipment it has to be an uber high end elite facility (more style) in the right area. If you compete for hardcore trainers...while they can recognize good equipment, most don't have money (those that do have families and likely home gyms these days), and they use the hell out of stuff (constraint).

    This is a very difficult business and people above are right to say you need to target a specific niche and strategy. Sports performance for kids/families, uber high end salon/boutique training center, etc....
    Solid points. You, sir, are on spread.

    In my area, East Tennessee, a lot of gyms have opened in the past few years. Some cater to young (student) athletes. Several are open 24/7 and are self-serve for most hours. There are a few new power lifting gyms. Several Crossfit gyms have closed and others have opened. The local paper recently did an article about local gyms (not available on-line) and the bigger gyms average just over 100 members per employee. Only a few averaged more than 150 members per employee (mostly the 24/7 self-serve gyms). I don't see how they make any money, considering their overhead. But it would be a fun hobby-business.
    O─O York Barbell Crew #53 O─O
    ─█────█─ Ivanko Barbell Crew #63 ─█────█─
    ─────────────────────────────────────────────────────────
    My goal is to have so much equipment that I don't have room to workout. I am almost there. :)
    ──────────────────────────────────-───────────────────────
    1st Meet Nov 2014 Push-Pull: 225 - 325 @ 194 Masters 59
    Reply With Quote

  22. #22
    Registered User Runlifteat's Avatar
    Join Date: Apr 2011
    Location: United States
    Age: 25
    Posts: 78
    Rep Power: 112
    Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0) Runlifteat has no reputation, good or bad yet. (0)
    Runlifteat is offline

    Additional gym accessories

    A bump to the original question;

    What are some cool accessories I can add to my gym? Not necessarily equiptment, but moreso along the lines of things like more resistance bands, chains, and things of that nature. Any and all ideas are appreciated!
    Hakunah Matata
    Reply With Quote

  23. #23
    God of Slowdown Synthetickiller's Avatar
    Join Date: Dec 2013
    Location: Louisiana, United States
    Posts: 5,696
    Rep Power: 20439
    Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000)
    Synthetickiller is offline
    Buy a Power Pohl:












    Why is this thread being bumped?!
    Crews: Ivanko Barbell Crew #52, York Barbell Club #95, Equipment Crew #59
    Lifts no one cares about:
    SQ: 619x1 (suit bottoms, no belt)
    BP: 374x1 (pause bench, raw)
    DL: 500x1 (suit bottoms, no belt)
    Reply With Quote

  24. #24
    Registered User BYOBB's Avatar
    Join Date: Jun 2014
    Posts: 536
    Rep Power: 809
    BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500) BYOBB is a jewel in the rough. (+500)
    BYOBB is offline
    Originally Posted by Synthetickiller View Post
    Buy a Power Pohl:












    Why is this thread being bumped?!
    I've never seen Powerpohl Buffalo Bar deadlifts before. But now I have.
    Reply With Quote

  25. #25
    B*nn*d 401Delta's Avatar
    Join Date: May 2017
    Posts: 7,584
    Rep Power: 206890
    401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000) 401Delta has a reputation beyond repute. Second best rank possible! (+100000)
    401Delta is offline
    Originally Posted by kevinize View Post
    What are your biggest challenges with owning and running a gym?


    - Are there any events you attend as a studio owner?

    Kev
    The best information I've found is from Thomas Plummer and Associates (he's a fitness management consultant).

    I used to be in your shoes years ago and had been planning on opening a gym of my own, too. I attended one of his seminars and it definitely opened my eyes as to what works and what doesn't in the fitness industry. I ultimately ended up going to his business school and every other course he offered over the course of two years.

    Needless to say, after learning everything that I did, the thought of owning (and managing) a commercial gym wasn't so appealing anymore, lol. I think he recommends small group training centers these days, instead of a big box gym...a better return on your investment.
    Reply With Quote

  26. #26
    Registered User HeyThatTickles's Avatar
    Join Date: Nov 2017
    Age: 50
    Posts: 3
    Rep Power: 0
    HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100) HeyThatTickles is not very well liked. (-100)
    HeyThatTickles is offline
    Originally Posted by kevinize View Post
    What are your biggest challenges with owning and running a gym?

    Also -

    - What is the most common way you invest in growth? leaflets, referrals, digital etc.
    - Are there any events you attend as a studio owner?
    - Are there any magazines you read as a studio owner?
    - Are there any particular websites you read as a studio owner?

    I am asking because I am planning to open a gym in a year or 2, I would love to hear from experience.

    Thanks a lot people.

    Kev
    Kev, I'm following your thread - hopefully you get some more replies. I got shouted down in the Trainers section so maybe there will be friendlier folks here. I am also looking to channel some of my business knowledge into a gym/ fitness center opening early '19.

    I have about 25 years of experience in management and business development and there are a few universal truths that any business owner can benefit from. If your business caters to a specific local community, you personally need to be visible in that community. I don't mean you need to be mayor, but you need to get out of the building and talk with people at other networking events, local coffee shops, pubs, chamber of commerce, networking groups, etc. Radio works but it's a blunt instrument. Nothing beats the human touch. I built a very successful small business by always having business cards on me and making a goal of talking with at least 10 people every day. Business cards are cheap and conversations are free. If it's someone I didn't know, I always handed them a card. Not every one of them will become a customer, but you've planted the seed with those people. You become known for what it is you do, and then when you have a big open house or some kind of promotion people are more likely to want to find out more.

    I belong to 3 chambers of commerce and I go to every event they have. There are also paid networking groups like BNI. About 10 years ago I took over my father's sign shop when he retired and joined a local BNI. It fueled my company's growth to open a second location and build a very successful online store that I still own. Sponsor a road race or golf tournament or community event. It will cost a few hundred dollars or more but the visibility and networking connections are worth it.

    You've gotten some sound advice in this thread and also a lot of stupid cracks. Ignore the jokers and focus on the good advice. Find your angle and promote the hell out of it. Most importantly, connect your niche with the story of your business and people will connect with it. They definitely won't connect with the zit-faced 19 year old, third string basketball flunky who sits behind the counter at Planet Fitness making minimum wage.

    If there are franchises in your area, then there is a market for your gym, and customers want choice. If you can stick it out, you will only have to compete with franchises for a little while before customers get wise to the angle. People get sick of Burger King eventually. Yes, its cheap and they sell a lot of burgers, but people eventually discover the quality difference and will need a change. Don't worry about Planet Fitness - they are a flash in the pan. A new franchise just opened in my area last year and they are already hemorrhaging members. It's a poorly run company with a horrible reputation and an unsustainable business model. They are more focused on selling franchises than building customer relationships.
    Reply With Quote

  27. #27
    Bootless Errand ironwill2008's Avatar
    Join Date: Feb 2008
    Location: United States
    Posts: 85,816
    Rep Power: 1666889
    ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz ironwill2008 has the mod powerz
    ironwill2008 is offline
    Originally Posted by HeyThatTickles View Post
    Kev, I'm following your thread - hopefully you get some more replies. I got shouted down in the Trainers section so maybe there will be friendlier folks here. I am also looking to channel some of my business knowledge into a gym/ fitness center opening early '19.

    I have about 25 years of experience in management and business development and there are a few universal truths that any business owner can benefit from. If your business caters to a specific local community, you personally need to be visible in that community. I don't mean you need to be mayor, but you need to get out of the building and talk with people at other networking events, local coffee shops, pubs, chamber of commerce, networking groups, etc. Radio works but it's a blunt instrument. Nothing beats the human touch. I built a very successful small business by always having business cards on me and making a goal of talking with at least 10 people every day. Business cards are cheap and conversations are free. If it's someone I didn't know, I always handed them a card. Not every one of them will become a customer, but you've planted the seed with those people. You become known for what it is you do, and then when you have a big open house or some kind of promotion people are more likely to want to find out more.

    I belong to 3 chambers of commerce and I go to every event they have. There are also paid networking groups like BNI. About 10 years ago I took over my father's sign shop when he retired and joined a local BNI. It fueled my company's growth to open a second location and build a very successful online store that I still own. Sponsor a road race or golf tournament or community event. It will cost a few hundred dollars or more but the visibility and networking connections are worth it.

    You've gotten some sound advice in this thread and also a lot of stupid cracks. Ignore the jokers and focus on the good advice. Find your angle and promote the hell out of it. Most importantly, connect your niche with the story of your business and people will connect with it. They definitely won't connect with the zit-faced 19 year old, third string basketball flunky who sits behind the counter at Planet Fitness making minimum wage.

    If there are franchises in your area, then there is a market for your gym, and customers want choice. If you can stick it out, you will only have to compete with franchises for a little while before customers get wise to the angle. People get sick of Burger King eventually. Yes, its cheap and they sell a lot of burgers, but people eventually discover the quality difference and will need a change. Don't worry about Planet Fitness - they are a flash in the pan. A new franchise just opened in my area last year and they are already hemorrhaging members. It's a poorly run company with a horrible reputation and an unsustainable business model. They are more focused on selling franchises than building customer relationships.
    You received pointed, solid, relevant advice in that forum from two of the most experienced posters here who are currently in the business in which you propose to engage. You'd do well to re-read every word they posted.



    Planet Fitness is a "flash in the pan?" Are you serious? They, above all other franchised fitness centers, have found the perfect formula for making money in this business, and have been doing so since the early '90s.









    Good luck meeting your fitness goals for the future.
    Last edited by ironwill2008; 11-30-2017 at 04:17 AM.
    No brain, no gain.

    You can't out-train bad nutrition.

    Where the mind goes, the body follows.

    Ironwill Gym---updated pics:
    https://forum.bodybuilding.com/showpost.php?p=629719403&postcount=3388


    Ironwill2008 Workout Journal:
    https://forum.bodybuilding.com/showthread.php?t=157459343&p=1145168733
    Reply With Quote

  28. #28
    Unregistered User Cleveland33's Avatar
    Join Date: Jan 2010
    Location: Philadelphia, Pennsylvania, United States
    Posts: 21,913
    Rep Power: 81487
    Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000)
    Cleveland33 is offline
    Originally Posted by HeyThatTickles View Post
    Kev, I'm following your thread - hopefully you get some more replies. I got shouted down in the Trainers section so maybe there will be friendlier folks here. I am also looking to channel some of my business knowledge into a gym/ fitness center opening early '19.

    I have about 25 years of experience in management and business development and there are a few universal truths that any business owner can benefit from. If your business caters to a specific local community, you personally need to be visible in that community. I don't mean you need to be mayor, but you need to get out of the building and talk with people at other networking events, local coffee shops, pubs, chamber of commerce, networking groups, etc. Radio works but it's a blunt instrument. Nothing beats the human touch. I built a very successful small business by always having business cards on me and making a goal of talking with at least 10 people every day. Business cards are cheap and conversations are free. If it's someone I didn't know, I always handed them a card. Not every one of them will become a customer, but you've planted the seed with those people. You become known for what it is you do, and then when you have a big open house or some kind of promotion people are more likely to want to find out more.

    I belong to 3 chambers of commerce and I go to every event they have. There are also paid networking groups like BNI. About 10 years ago I took over my father's sign shop when he retired and joined a local BNI. It fueled my company's growth to open a second location and build a very successful online store that I still own. Sponsor a road race or golf tournament or community event. It will cost a few hundred dollars or more but the visibility and networking connections are worth it.

    You've gotten some sound advice in this thread and also a lot of stupid cracks. Ignore the jokers and focus on the good advice. Find your angle and promote the hell out of it. Most importantly, connect your niche with the story of your business and people will connect with it. They definitely won't connect with the zit-faced 19 year old, third string basketball flunky who sits behind the counter at Planet Fitness making minimum wage.

    If there are franchises in your area, then there is a market for your gym, and customers want choice. If you can stick it out, you will only have to compete with franchises for a little while before customers get wise to the angle. People get sick of Burger King eventually. Yes, its cheap and they sell a lot of burgers, but people eventually discover the quality difference and will need a change. Don't worry about Planet Fitness - they are a flash in the pan. A new franchise just opened in my area last year and they are already hemorrhaging members. It's a poorly run company with a horrible reputation and an unsustainable business model. They are more focused on selling franchises than building customer relationships.
    Mr. HeyThatTickles, what you’ve just said is one of the most insanely idiotic things I have ever read. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this thread is now dumber for having read it. I award you no points, and may God have mercy on your soul.
    tecom rated 100% patriot

    []---[] Equipment Crew #37 []---[]
    ()---() York Barbell Club #3 ()---()

    �You want science and studies? **** you. I�ve got scars and blood and vomit.�
    -Wendler
    Reply With Quote

  29. #29
    Unregistered User Cleveland33's Avatar
    Join Date: Jan 2010
    Location: Philadelphia, Pennsylvania, United States
    Posts: 21,913
    Rep Power: 81487
    Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000) Cleveland33 has a brilliant future. Third best rank! (+40000)
    Cleveland33 is offline
    Originally Posted by ironwill2008 View Post
    You received pointed, solid, relevant advice in that forum from two of the most experienced posters here who are currently in the business in which you propose to engage. You'd do well to re-read every word they posted.

    Planet Fitness is a "flash in the pan?" Are you serious? They, above all other franchised fitness centers, have found the perfect formula for making money in this business, and have been doing so since the early '90s.

    Good luck meeting your fitness goals for the future.
    Thanks a lot, I went looking and found this:

    Originally Posted by HeyThatTickles View Post
    Planet Fitness about 15 miles away has their "$10/mo" deal but I can't see how the economics of that work out. Any insight here?
    you don't understand the economics of Planet Fitness and plan to open a gym within their territory? And then later call them a flash in the pan you won't have to compete with long term?

    You need to stop networking and do your marketing research.
    tecom rated 100% patriot

    []---[] Equipment Crew #37 []---[]
    ()---() York Barbell Club #3 ()---()

    �You want science and studies? **** you. I�ve got scars and blood and vomit.�
    -Wendler
    Reply With Quote

  30. #30
    God of Slowdown Synthetickiller's Avatar
    Join Date: Dec 2013
    Location: Louisiana, United States
    Posts: 5,696
    Rep Power: 20439
    Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000) Synthetickiller has much to be proud of. One of the best! (+20000)
    Synthetickiller is offline
    People are sick with Burger King & have voiced their opinion with $9.7B in sales last year. People are clearly sick of this franchise.
    Same with Planet Fitness. The franchise is only expanding it's income in double digit percentage points. 12% gain from 2016 to 2017 in Q3? Nah, they are doing really poorly.

    I want to know, does "heythattickles" even lift?
    Crews: Ivanko Barbell Crew #52, York Barbell Club #95, Equipment Crew #59
    Lifts no one cares about:
    SQ: 619x1 (suit bottoms, no belt)
    BP: 374x1 (pause bench, raw)
    DL: 500x1 (suit bottoms, no belt)
    Reply With Quote

Similar Threads

  1. Replies: 33
    Last Post: 02-12-2020, 09:58 PM
  2. neew gym owners.
    By Rileh in forum Teen Misc.
    Replies: 18
    Last Post: 02-12-2020, 09:57 PM
  3. Replies: 27
    Last Post: 06-24-2012, 11:21 AM
  4. Need to chat with experienced gym owners
    By Carpot Muncher in forum Workout Equipment
    Replies: 9
    Last Post: 09-05-2010, 05:40 PM
  5. Home Gym Owners...what did you do today, training wise?
    By jampsifit in forum Workout Programs
    Replies: 29
    Last Post: 03-12-2008, 12:24 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts