Finally, pens made specifically for women

[snorkelman]

I think Ellen did a good job destroying the idiocy of this marketing campaign:

start at 0:30

[cls91]

This is pretty old, although still ridiculous.

I did a few case studies about this a few years back while in business school

[snorkelman]

I missed it the first time around.

[MASSter]

Oh I misunderstood. I thought it would help them make sandwiches.

[gymjunki3]

surely they vibrate.

[themonkay]

cant watch with sound, someone explain

[cls91]

cant watch with sound, someone explain

Bic tried making pens designed specifically for woman, saying it better fits their hands, etc.

Ellen uses sarcasm to display the idiocy of this idea, with an emphasis on the inequality between men and woman

"They're pens just for ladies. I know what you're thinking...its about damn time. Where have our pens been?"

"They come in both lady colours, pink and purple"

"I was reading the back of the package...I mean I had a man read to me the back of the package"

"The worst part is, they don't come with any instructions...so how do they expect us to learn how to write with them?"

[themonkay]

^^just from reading thats pretty fkin funny lol

[Andrew_S]

Does it shoot ink out the end after vigorous use?

[zakatak333]

This is pretty old, although still ridiculous.

I did a few case studies about this a few years back while in business school

Did these studies improve your penmanship?

Get it? PENmanship...

[psychodiver9]

The pen is for ladies