Al is a simple man, who finds himself constantly downtrodden by life and forever regretful of the turns his life has taken since the end of high school, when marriage and a broken leg prevented him from playing college football. The character was so popular that it has left O'Neill somewhat typecast since the series ended production. Al Bundy is married to Peggy, his wife. He mistakenly asked her to marry him after he got drunk. He has two children: Kelly, a promiscuous, dumb blonde, and Bud, an intelligent but perpetually horny weasel named after a brand of beer. Al lives in Chicago and is the proud owner of a '71 Dodge Duster (although in one episode it is revealed that "The Dodge" is constructed out of the parts of other broken-down, destroyed Dodges). He works as a shoe salesman at the fictional Gary's Shoes and Accessories for Today's Woman in the fictional New Market Mall. Al hates his job, loses it several times throughout the series, yet always ends up coming back to it. While it is suggested throughout the show that Al makes minimum-wage, it is likely an exaggeration, as the Bundys have a rather typical home that would be impossibly out of reach for a minimum-wage worker. However, in one episode, Al is offered early retirement and given a year's pay: $12,000. It is also worth noting that throughout the series Al is saddled with massive debts, caused by everything from the various disasters he becomes involved in to his wife's spending habits, and yet never seems to miss a mortgage payment or have to file for bankruptcy. The "Bundy Will" indebted the "benefactor" with these debts that Al Bundy has incurred and is used as a punishment.
In flashbacks, it is revealed that Al's mother may have been an alcoholic. While pondering his shortcomings over a toothpaste sandwich, he relives a moment where his mother tells him he can become anything while audibly saying "Yeah right, Mom, try saying that when you're sober!". In another similar situation, he asks her if she wants her Bloody Mary.
Most of the show's running gags concern Al. Aside from his bad luck, Al also maintains a "do-it-yourself" attitude whenever something needs fixing in the house; combined with his creativity, poor judgement, and lack of skill, this often results in his falling off the roof or hurting someone else. Al is also shown as being careless about hygiene (Peggy is the one who criticizes him the most, yet she is at least partly responsible for this, as she never does the laundry): he is often told he smells bad, and whenever he goes to a public restroom, he overflows the toilet (he is often seen leaving to the said place with a newspaper tucked under his arm). A running gag is that Al, showers or even brushes his teeth as rarely as he has sex. It is implied that Al is not very well liked by his neighborhood. In "Route 666" Marcy said that when they found out on what was believed to be Al's death, they all started dancing and singing Ding Dong, the shoe man's dead and called it a cruel, cruel hoax when they learned it was a false alarm—Al had survived his latest misadventure. Other people pay little to no attention to him and, as a result, his name often ends up misspelled on paychecks, parking spots etc ("Bumby", "Boondy", "Birdy"...).
Despite being a somewhat phlegmatic and slow person, Bundy has a very dry sense of humor; he also has a definite love for his family, though that can still be traded for a fair amount of money. On the rare occasions when he enjoys luxury and money, Al indeed expresses love for his family. An example can be seen in one episode where Peggy and Al receive free first-class plane tickets to New York City from Marcy and are seen sipping champagne and singing "I've Got You, Babe" together. In another episode, Al's Dodge turns up missing and he wants it back to recover an item in the trunk. The item turns out to be a picture of Al, Peg, Bud and Kelly together. This suggests that his distaste for them is spawned merely by his blaming them for his poor quality of life.
Al hates fat women, his job, the prospect of having sex with his wife, his feminist neighbor Marcy D'Arcy, and the French. He loves dirty magazines, free beer, bowling and "nudie" bars, and often cherishes the glory moment of his past: scoring four touchdowns "in a single game" while playing for the fictional Polk High School Panthers in the 1966 city championship game versus fictional Andrew Johnson High School, including the game-winning touchdown in the final seconds against his old nemesis, “Spare Tire” Dixon (played by Bubba Smith in episode "All-Nite Security Dude"). His favorite movie is Hondo, and his favorite sitcom is the fictional Psycho Dad. His favorite magazine is Big'uns. He enjoys watching sports and dirty movies on television, with his right hand tucked into his pants (he switches to his left hand on Sundays).
Al's talents include playing car repair, baseball, bowling, barbecueing (wearing an apron that says "Kiss the Cook, Kill the Wife"), and getting into and winning fistfights. He can survive incredible injuries ranging from falling off the Bundy roof while installing a satellite dish), getting shocked by that same dish, and getting pulverized by a massive woman wrestler (Big Bad Mama from Gorgeous Ladies of Wrestling) in Las Vegas, to jumping from an airplane without a parachute, and surviving a massive explosion when he accidentally detonates Tonnes of TNT in his own house trying to kill a rabbit eating his vegetable garden. Al also has an encyclopedic knowledge of sports trivia, which usually demonstrates how he has little interest in anything else. He does however serve his country by joining the national guard in which Al receives the 'bronze dumpster' for service during a garbage strike. However, with Al's fondness for cars mechanical experience and love for his 1972 Plymouth Duster it is very odd that he didn't chose automotive as a career as it would have provided him with a greater standard of living
In season 8, Bundy and his friends founded NO MA'AM, the misogynistic "National Organization of Men Against Amazonian Masterhood". Its "political goals" is to fight the increasing power of women all over society, but the organization tends to just be a social club in which the men in the neighborhood hang out, bowl, and frequent the Jiggly Room. However, there have been instances of actual "political activities" such as kidnapping Jerry Springer; countering a breast-feeding sit-in organized by Marcy with a Beer Belly dance-off; causing a riot over a proposed beer tax; going to Washington to appeal to Congress when Psycho Dad is cancelled; and even forming a short lived misogynistic religion, whose chief theology is blaming all the world's problems on Eve--the first woman. Al shows great leadership skills, being the lead organizer/instigator of many of NO MA'AM's activism and authoritatively breaking NO MA'AM members' squabbles with "Order! Order, gentlemen!"
Since there was no final-episode special to provide an epilogue, it is unknown what would happen to Al in the end. However, his guardian angel (Sam Kinison in the episode "It's a Bundyful Life Part 2") accidentally mentions that at age 60 his stomach gets so ulcer-ridden that he dies from all the stress of living his life. According to his family funeral plans in the episode "Death of a Shoe Salesmen" he would be buried next to his favorite television actor Fuzzy McGee. When his wife Peggy dies sometime after, she will be stacked face-down on top of him much to the dismay of his original burial plans. In the episode [I Who Have Nothing], [2] according to his will, he'd be buried with all his prized football possessions, leaving just his worthless Joe Nuxhall baseball card to his only-begotten son Bud. To the rest of his family he'd leave a picture of him, posing in his jersey with his football, that would read "To My Beloved family, have a nice life!"
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