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  1. #31
    God of Slowdown Synthetickiller's Avatar
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    People are sick with Burger King & have voiced their opinion with $9.7B in sales last year. People are clearly sick of this franchise.
    Same with Planet Fitness. The franchise is only expanding it's income in double digit percentage points. 12% gain from 2016 to 2017 in Q3? Nah, they are doing really poorly.

    I want to know, does "heythattickles" even lift?
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  2. #32
    Registered User irongrandpa's Avatar
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    Originally Posted by Synthetickiller View Post
    People are sick with Burger King & have voiced their opinion with $9.7B in sales last year. People are clearly sick of this franchise.
    Same with Planet Fitness. The franchise is only expanding it's income in double digit percentage points. 12% gain from 2016 to 2017 in Q3? Nah, they are doing really poorly.

    I want to know, does "heythattickles" even lift?
    "
    Probably not, passing out cards in coffee shops takes a good bit of time, "business men" have to prioritize.
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  3. #33
    Valhöll Nebamartinez's Avatar
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    Originally Posted by Cleveland33 View Post
    Mr. HeyThatTickles, what you’ve just said is one of the most insanely idiotic things I have ever read. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this thread is now dumber for having read it. I award you no points, and may God have mercy on your soul.
    Much respect ✊. Love that movie line lol
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  4. #34
    Lifting Vicariously Domicron's Avatar
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    Originally Posted by Cleveland33 View Post
    you don't understand the economics of Planet Fitness and plan to open a gym within their territory? And then later call them a flash in the pan you won't have to compete with long term?

    You need to stop networking and do your marketing research.
    it's cool, someone he hands a business card to at one of his 3 chamber of commerce meetings should be able to explain it to him
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  5. #35
    Registered User qaz123's Avatar
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    I’m about to join a planet fitness simply because it’s next to the Target I go to once a month. Might as well have a quick workout if I’m in the area at that price...
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    As mentioned PF caters to and orofits from the lion's share of gym customers... Those who pay but rarely if ever use the facility.

    There also are a large number of more casual users who aren't comfortable in a hardcore gym environment.

    If you are going to compete with them your only target clientele are the hardcore users who aren't comfortable with PF's lax environment but who, for whatever reason, aren't building their own home gym.

    That's a pretty small customer base.
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    It is, tanksoldier, but done right it's sufficient for a decent income, a small business like one of the more successful Crossfits.

    The question is whether the OP is able to do it right. Since he has no experience in the industry, it's unlikely. This is why I suggested getting experience in the industry.

    People understand that if you want to do a professional job you need to spend 3-5 years getting a university degree, then another 2-4 years doing some low-paid graduate work to get solidly into an industry. Thus, 5-9 years in all to have a solid career somewhere. And they listen to people who are successful in that industry.

    Yet when it comes to starting a business, you're lucky if people will spend 5-9 months learning about the industry, researching and working on it first. And they refuse to listen to people who are successful in that industry.
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    is, tanksoldier, but done right it's sufficient for a decent income, a small business like one of the more successful Crossfits
    Never said impossible, but you're wedging yourself into a pretty narrow niche especially when you consider all the other franchise gyms out there.

    ...and CF boxes don't really compete with PF or other standard gyms.
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  9. #39
    husband, father, trainer KyleAaron's Avatar
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    Agreed. But you'll find the hardcore ones are pretty loyal - if you do things right.

    In Australia, with similar patterns elsewhere in the developed world, big box gyms have not grown overall since 2007. More money is being spent on fitness, and more people are using fitness services - but they're not all going to big box gyms any more.

    Fitness industry growth has come from, in order,

    1. 24hr unstaffed gyms - Anytime, Jetts, etc
    2. women's gyms - Fernwood, Curves, etc
    3. training gyms - Crossfit, a bunch of black iron gyms, etc

    With #3 being a very distant 3rd.

    In the old days of nothing but big box gyms, the membership consisted of on average 2,400 members

    1/6 cheaparses who never came ~400 people
    2/3 ordinary people who sometimes came ~ 1,600 people
    1/6 hardcore people who came 3+ times a week, went to multiple group fitness classes, signed up for bootcamps and personal training, etc ~400 people

    The 24hr unstaffed gyms have taken the 1/6 lazy cheaparses. These places can be run pretty badly and still make money, since the people signed up expecting no service and paying $13 a fortnight (vs $40-$60/ftnt at a big box gym). Some big box gyms have dropped prices to try to hold onto the lazy cheaparses, particularly in the USA. This "race to the bottom" is destructive to business, since someone is crazy enough to offer people a $1 a month gym membership. They go bust. Thus, some individual big box gyms have actually seen growth as one place closes down and some of its 2,400 members spread out to surrounding big box gyms.

    The training gyms have taken the 1/6 hardcore people. Many of these training gyms are run badly, so they don't tend to hold onto their members. For example, when you have a 35yo overweight sedentary housewife do box jumps in her first session and rupture her achilles, she may not sue you, but she's not coming back. Some big box gyms have tried to hold onto the 1/6 hardarses by putting in racks and bumpers and doing circuit classes with barbells, but their crossfit clone class never gets it quite right, since people do crossfit for the instruction and the community; the big box gyms can't get good instructors, and can't hold onto them if they do, and you can't have much community in a place with 2,400 members. Plus the 2/3 ordinary members bitch and moan about all the plates clanging, the loud music, and the chalk going everywhere.

    This has left the big box gyms with just the ordinary 2/3. Looked after well, they can be grateful and loyal and will spend money in your place, and with a good personal training system you can hold onto a small number of the 1/6 hardarses to boost your income by 10% or so. But this is a pretty difficult thing for a new entrant to get into.

    A Fitness First franchise, for example, averages $1.5 million to open - compared to $250k for a 24hr gym, or $50-100k for a training gym (more than a garage).

    A big box gym will also need 30-50 employees, compared to 3-12 for a 24hr place, and 3-6 for a training gym. The 24hr gym can hire any idiot to work for them, the training gym will need people who are personable and know something about training. The big box gym's in the middle, needing at least a few personable and competent people to make up for the idiot staff.

    This is the sort of thing you learn if you spend a few years in the industry. Anyone can read the numbers on paper, but there's no substitute for the feel you get from experience. It's like knowing the numbers of torque, turning circle and tyre friction vs driving a car.
    Last edited by KyleAaron; 11-30-2017 at 06:40 PM.
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    Interesting read KyleAaron!
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  11. #41
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    My sister and her husband own a gym. It is the only gym in town, apart from the municipal free one (which can barely be called a gym) and a crossfit box that is full of people coming from out of town (it's a pretty small town).

    The staff they have is themselves, open Monday through Saturday, can't remember when they open and close. They have a small clientele that grows slowly, most of them go regularly. They both have jobs apart from this, so usually its one of them in the gym with one of my brothers.


    It's been hard. They're making money but not enough to hire someone else. They were able to maximize profits because if they close the gym, the owner of the space won't find someone willing to pay as much, so they got a good deal. This gym has been in town for a long time, they just recently got it. So they didn't have to invest much in equipment. They made offers, contacted people and grew their base. I'd say is kind of like a family gym, with space for hardcore people. You see, its a small town, and people know each other. High school kids get dropped there and workout, a mom goes with her daughter to run on the treadmills, my sister and her girls train, and her husband and his lifter friends do so too.

    Last I heard, they said they were thinking of selling it. They're going to stay with the gym for a while but certainly the time they put in doesn't equal the money they make. Their most common complain is that its very time consuming, and neither of them can quit their previous jobs because the gym wouldn't cover that loss of income.
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  12. #42
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    The less glamorous part of having a garage gym business: cleaning and admin.

    Each Sunday I have to brush the barbells from the excessive amount of chalk some of the lifters use, dust all the surfaces from the brick dust of the gym, vacuum and empty the bins, put in new chalk blocks because of the savages who crumble the chalk into a pile of dust, update spreadsheets with everyone's PRs this week, write new programmes for those coming to the end of theirs - which involves deciphering their random scribbles in their journals - put in the expenses and income of the week, issue invoices for new terms, and update stats of enquiries. The first two hours of Sunday (1200-1400) are devoted to any first-time noobs.

    The first Sunday of each month is a double admin and cleaning day, as I shift equipment to vacuum under it, tighten any loose bolts on toaster rack and power racks, WD-40 on barbells and other metal surfaces to clean, protect and lubricate, wipe down fans and lights, review requests for new gear, follow up on old members to see if they're still lifting, or old enquiries that never came here to see if they signed up somewhere else (they usually haven't), and a few other things.

    None of this even begins to look at getting new members, keeping current members, or training them. Still less are we yet even thinking about how I should programme for the guy with low-grade multiple sclerosis, the woman recovering from breast cancer, the woman who has a partial thickness triceps tendon tear but was cleared to exercise but by a physiotherapist who did dry needling, so can I trust him? and like issues.

    Also, I have to clean the hallway toilet every single day.

    This is why I have schnapps on my desk. Teaching people to squat is the fun and easy part.

    Now imagine you had a gym of 2,400 members, what'd be involved in getting and looking after all the gear and members and staff. Then you you start to appreciate our reaction to guys like the OP. And that's why I say: work in someone else's gym for a while and learn something.
    Last edited by KyleAaron; 12-02-2017 at 05:59 PM.
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    Originally Posted by qaz123 View Post
    I’m about to join a planet fitness simply because it’s next to the Target I go to once a month. Might as well have a quick workout if I’m in the area at that price...
    It's actually $15+ a month if you include the 'club enhancement fee' that they automatically charge each year, and more like $19 if you only stay for a year (with the 'enrollment fee' spread over only 12 months). Still not that expensive, but not worth having to look at those atrocious colors everyday .
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    Originally Posted by KyleAaron View Post
    The less glamorous part of having a garage gym business: cleaning and admin.

    Each Sunday I have to brush the barbells from the excessive amount of chalk some of the lifters use, dust all the surfaces from the brick dust of the gym, vacuum and empty the bins, put in new chalk blocks because of the savages who crumble the chalk into a pile of dust, update spreadsheets with everyone's PRs this week, write new programmes for those coming to the end of theirs - which involves deciphering their random scribbles in their journals - put in the expenses and income of the week, issue invoices for new terms, and update stats of enquiries. The first two hours of Sunday (1200-1400) are devoted to any first-time noobs.

    The first Sunday of each month is a double admin and cleaning day, as I shift equipment to vacuum under it, tighten any loose bolts on toaster rack and power racks, WD-40 on barbells and other metal surfaces to clean, protect and lubricate, wipe down fans and lights, review requests for new gear, follow up on old members to see if they're still lifting, or old enquiries that never came here to see if they signed up somewhere else (they usually haven't), and a few other things.

    None of this even begins to look at getting new members, keeping current members, or training them. Still less are we yet even thinking about how I should programme for the guy with low-grade multiple sclerosis, the woman recovering from breast cancer, the woman who has a partial thickness triceps tendon tear but was cleared to exercise but by a physiotherapist who did dry needling, so can I trust him? and like issues.

    Also, I have to clean the hallway toilet every single day.

    This is why I have schnapps on my desk. Teaching people to squat is the fun and easy part.

    Now imagine you had a gym of 2,400 members, what'd be involved in getting and looking after all the gear and members and staff. Then you you start to appreciate our reaction to guys like the OP. And that's why I say: work in someone else's gym for a while and learn something.
    Have no idea what it's like in Australia vs the US - but I'd imagine there is another huge layer of work as it relates to bookkeeping and government filing: filing/paying taxes, payroll, bus licenses, accts payable, etc. Just curious - how many hours do you think you spend (or collectively do employees spend) on these tasks?

    Very interesting summary of the issues involved in running a gym. Thanks for sharing.
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    In Australia, if you are a "sole trader", ie self-employed and employing no others, it's just normal income tax you need to deal with, the difference being that when employed the employer takes money out of your pay packet and you pay the difference, or the govt pays you back the difference, after the end of the financial year. So it's prudent to set money aside to deal with this. The other difference is what's deductible.

    I deliberately restrict my work hours to be with the kids, the gym is open for 4 hours a day 5 days a week, not counting the newbie slot on Sundays, not all the hours are filled, so 15-20 hours of training people, plus another 4 hours a week of all the other stuff. It's only up to 24 people as regular members, with the rest of the income coming from visiting (distance) members and casuals.

    You develop systems to make things run more smoothly.
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    Cheering you on! Let us know how it goes
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    Gym Management Software

    There are many cheapest softwares are available for gym management but most of them are useless at some point, they aren’t providing proper functionalities that are required. according to my point of view wellyx is the best gym management software. It encapsulates whole fitness and wellness industry in it and it is also cheap. I am also using it and enjoys it. Wellyx basically reduce my work load
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    Originally Posted by SummerBradley View Post
    There are many cheapest softwares are available for gym management but most of them are useless at some point, they aren’t providing proper functionalities that are required. according to my point of view wellyx is the best gym management software. It encapsulates whole fitness and wellness industry in it and it is also cheap. I am also using it and enjoys it. Wellyx basically reduce my work load
    who's the redhead?
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  19. #49
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    Originally Posted by ArnoldHAMnEGGer View Post
    who's the redhead?

    Not the OP.
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  20. #50
    York Man AttyGuy's Avatar
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    Originally Posted by 401Delta View Post
    It's actually $15+ a month if you include the 'club enhancement fee' that they automatically charge each year, and more like $19 if you only stay for a year (with the 'enrollment fee' spread over only 12 months). Still not that expensive, but not worth having to look at those atrocious colors everyday .
    Something wrong with purple?
    You need a good rack, a bench, and a 300-lb Olympic weight set. Now, what was your question?

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