That's not always true. I won against 3 guys in a fight, smashed the first 2 and then grappled the last one to the floor, spat on his face and told him that if I ever saw him again he'd be ****ed.
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He's saying that assuming you're looking for a bodybuilder-type body. If you just want to lose some weight and get toned then that should be pretty easy. Nobody can really set up your workout routine...
1) Yes, their advertising is put out in a very good, simple way
2) The ads = motivation. The amount of sections it has. "Specifically For You", Fat loss, etc.