The positive image that you want to promote to people inside and outside the fitness facility is a non-intimidating, dynamic and enjoyable environment that can foster the healthy development of individuals of all backgrounds. You want people to know that your fitness facility is for them no matter what their goals are. Whether desiring general health/ fitness improvements, or the athlete desiring more sport specific conditioning. With this thought in mind you need to insure that trainers and instructors have high expectations and standards.
It is essential that they are able to transfer these via an abundance of proficient skills, and techniques. Their teaching styles need to be adaptable to all levels and groups. The clients and students need to be encouraged to fulfill their potential continuously. Causing the creation of a conductive atmosphere to achieve excellence in learning and personal growth. That atmosphere would also cause the increase in clients and students then an increase in the revenue as a result of that.
There are certainly other ways to instill positive thoughts in the minds of members and potential members. There certainly needs to be an effective cleaning crew in place for large fitness facilities. With smaller fitness facilities you could have desk employees organized with a cleaning list that accurately defines all the duties needing to be done. Being known to have the cleanest fitness facilities in the area is the ideal goal everyone should strive for. One of the other factors that should to be accounted for is the maintenance of the fitness facility.
Everything needs to be in top shape from machine maintenance right on down to light bulbs. Facility exterior and interior redesign should be done on a regular basis. Equipment upgrades are often wanted amongst everyone regularly in fitness facilities. The equipment must replaced so that your fitness facility can remain competitive in the marketplace. So there needs to be enough financial support for this. This will ensure that the fitness facility continues to thrive in the long term.
The identity and reputation of the fitness facility goes hand in hand with each other. There needs to be signage or the fitness facility lacks an identity. You need for everyone to know that your fitness facility is there for him or her. To achieve this an owner must initiate and implement a strong marketing campaign utilizing mass media. An example would be to have an established, well-recognized radio personality or station to market the fitness facility.
“It takes money to make money” as the aphorism goes. For that reason adding a membership director to the list of managers is a great idea. Of course they need to be fairly compensated as we discussed earlier in reference to the other types of managers and employees. They also need to have the same type of organization that other employees also have in reference to job responsibilities. The director needs to be great when dealing with people and have a way of making people feel comfortable. Yet they also have to have the enthusiastic approach to effectively market your fitness facility.
The director’s work would entail working in the capacity as a marketer, originating interests in identifying personal health and fitness goals. They would also interview individuals and assess goals, needs, and identify features and benefits of the fitness facilities. Meeting daily and weekly appointment and sales quotas, establishing their own network system outside the fitness facility via lead boxes, personal business cards and business cross promotions.
It is important the director is trained to overcome objections, establishing common interests, trust, and is able to assign appropriate membership options. These skills will help to further strengthen the fitness facilities sales. It is helpful for the director to have these duties. Which will help reinforce the efforts that are already being made by the general manager, fitness director, and others. This shows how well an organized structure the fitness facility has with everyone being on the same page. That will help to build a solid sales base for the fitness facilities long term sales.
Much as with the fitness director it can also be beneficial for the membership director to have an assistant. Especially with a larger fitness facility for the same benefits the fitness director would receive for having there own assistant. This assistant could act as the sales person. Their responsibilities could include overseeing the daily functions of the fitness facility.
Prospecting of potential new membership enrollment, meeting and attaining the fitness facilities and membership directors personal sales goals, coverage of their daily and weekly schedules, to provide continual training, role-playing, motivational and customer service philosophies, conduct weekly sales meetings and monthly performance evaluations. The assistant also has to be great when dealing with people of course enabling them to help to promote your fitness facility. They need to have the experience and knowledge in order to bring great qualities to the fitness facility.
One of the most common reasons people don’t join a fitness facility is they feel that they don’t have the time. Offering for potential members to have a fourteen-day trial period would be an effective strategy for the marketing director and assistant to implement. Another common reason people don’t join a fitness facility is they feel that they can’t afford a membership. Allowing them to try the fitness facility for free with no risk before they buy a membership helps them.
With that time it will help them find out if they can make the time. They will know if they like your fitness facility enough to fit it in to their budget. The key is you have to have the confidence that your fitness facility is the best that trial period will allow you to prove that to the potential members. Giving your fitness facility the opportunity to earn their business. Showing to the prospective member that your fitness facility deserves to have them as members.
Your fitness facility should be working to help people achieve their fitness and wellness goals in a wide spectrum. The owner should chose to live by principle in the way that they operate their fitness facility. It is up to them to show up, pay attention to the employees and members needs, and try their best to meet those needs. The employees and members need to know that the owner will say what they mean and mean what they say as the aphorism goes.
When a fitness facility has been given the proper support and establishes a respectable reputation it will be a success. So these things combined with vision, business knowledge, and financial support will bode very well for the future. As an owner as long as you have an upbeat personality, an open mind, and are willing to have a variety of people work in your facility to help, you can have what it takes for your fitness facility to thrive.