Limited Edition Phil Heath Shoes

[TropicalSunset]

Flang, you cannot be serious about ordering a pair. Tell me it is a joke?

[porrapaulao]

Incorrect.

Phil is a sneaker head, he has made that known and there is no doubt a decent chunk of his fans are too.

Within that sneaker head fan population, there are the super fans that will buy just about anything Phil puts out.

He has his niche of bodybuilding/fitness, but within that niche based on his personality he is marketing to the sort of people who are crossing over (sneaker heads who happen to be bbers).

This is not a bad investment as it probably cost him next to nothing to make and even if it flops....so what? He can just take em, wear em himself OR use them as incentives and package them to his super fans to get them to buy other stuff. Worst case scenario, he takes em, autographs em and a picture, throws em up on ebay for $100 and is probably tripling (if not making way more money).

No... and about your other comparison, Starbucks is cheap and "people who like coffee" is not exactly a niche.

Then you have:

BBing fans -> Phil heath fans -> sneakerheads -> with bad taste -> willing to pay more than $200 for sneakers


Do you realize how small must be that niche? lol

[stealth_swimmer]

I'm not a huge fan of Heath, but people that hate on the product just don't understand how value works.

Value can ONLY be perceived by others, people think because THEY would never buy expensive/niche item XYZ, no one would.

Not how social proof, hype building and actually having a following that is semi-aware that you could be putting out a product like that in the future based on your posts work.

Do people ITT not have niche hobbies/purchases they enjoy? In the same way these people laugh at someone for buying this, what is the utility value of a video game? Of an expensive meal? Of niche hobbies?

"Oh I would never go to Starbucks lmfao @ suckers who do"....Starbucks doing ok

"Oh I would never buy a LV bag lmfao @ suckers who do"....LV doing aite

Audience+social proof+product=#Winning

If the market worked in the subjective because YOU would never buy anything it doesn't get sold, there would be ZERO production in the world apart from food and rags.

Oh and best of all for Heath....the people that laugh/ridicule and mock this actually create a WAY better response for him (indifference would be the ULTIMATE messup for any product), see Flang actually buying a pair as proof of it creating "**** you incentive" for people to buy it.

This. So much this.

Everyone's got different tastes. And of course people are at different incomes. Similar principle to how some people love trying different preworkout products while others just have a cup of coffee or make their own, or some don't take a preworkout at all.

No... and about your other comparison, Starbucks is cheap and "people who like coffee" is not exactly a niche.

Then you have:

BBing fans -> Phil heath fans -> sneakerheads -> with bad taste -> willing to pay more than $200 for sneakers


Do you realize how small must be that niche? lol

Some people spend a lot on shoes they like. I'm not like that, but I know that some other people are.

[flangmasterj]

Flang, you cannot be serious about ordering a pair. Tell me it is a joke?

I work hard for my money.

[porrapaulao]

Some people spend a lot on shoes they like. I'm not like that, but I know that some other people are.

Nice that you ignored all the other links on the chain

[TTimmerman]

i wouldn't even illegally download these shoes if i could

[spamy]

I work hard for my money.

Only to blow it away?

[jahaa]

I seriously doubt Phil is doing this to make money (because i don't think he will), he clearly like sneakers and i bet this is more like a "passion project"

[stealth_swimmer]

Nice that you ignored all the other links on the chain

Not to get all racial, but isn't it a black stereotype to spend a lotta money on shoes? I know when I was in college, I saw a lotta black people with nice looking shoes. I'm JUST saying.

I seriously doubt Phil is doing this to make money (because i don't think he will), he clearly like sneakers and i bet this is more like a "passion project"

Also possible. Also possible that he's met enough people who are the types he is confident would buy these shoes from him. Doesn't have to be enough for him to become rich, could just be enough for him to make some money on and get the shoes to those people by letting them know about it.

[purdey]

Only to blow it away?

They are PHIL HEATH shoes man, PHIL HEATH. I spent $100 on a street shark toy once.

[ImAlexBrah]

They are PHIL HEATH shoes man, PHIL HEATH. I spent $100 on a street shark toy once.

Those Street Shark toys were pretty badass though...

[Problematique91]

Street sharks, holy crap that takes me back.

Anyway, personally I wouldn't buy these shoes.

I like shoes, my favourites are my Jordan's but these ones just don't do anything for me.

Also, I don't see why you have to be like "flang bro dude bruh, you wasting ya money dawg."

Why do you care if he bought a pair?

I am not a car person, cars don't get my excited nor do I want to "do my car up," but I don't care nor say anything to the person that does.

I don't get it.

[Unbiasedfan]

i wouldn't even illegally download these shoes if i could

lmao

[JigPig]

Flang, you cannot be serious about ordering a pair. Tell me it is a joke?

Of course hes serious. He outright admits to fantazing himself sucking phil off

[Kiwi_]

Whoa really? I must have missed that post.

[Problematique91]

i wouldn't even illegally download these shoes if i could

lol

[TheFornicator1]

16 pairs sold... lol

According to the website though, they're hand crafted in Italy with Italian leather. If true, that's half the cost right there.