Bostin Loyd Now With MSM

[naturalguy]

From my perspective, my current and potential advertisers' main concern is how many people will be coming to the website and reading the magazine to see their ads.

And teenagers may be some of the better prospects to click on a supplement company ad and buy their products. They live at home, don't have any expenses and can always go to the 24-hour ATM at the Bank of Mom and Dad. (That's what my teenage children seem to do, anyway.)

And as an encore for Bostin, here's the first article by Ariella Palumbo, his fiance, who will also be writing for us monthly in print and online:

http://www.musclesportmag.com/2015/0...iella-palumbo/

For some potential advertisers and readers it's not always about quantity over quality

[Razor44]

for some potential advertisers and readers it's not always about quantity over quality

amen.

[derickp38]

bit OT but just FYI, there are more slaves in the world today than at any point in history

I know it was an extreme comparison, but I wasn't talking about the world more as in the U.S. I know slavery is still present in the world. I'm in the Military so I've seen it first hand many of times.

[JoePietaro]

For some potential advertisers and readers it's not always about quantity over quality

The group of writers that are with the company includes:

*Robbie Durand - (the former editor of both FLEX and MD), who is very well-schooled in the scientific aspect of training, nutrition and supplementation.

*Dave Palumbo - (former editor of MD & current owner of RX Muscle), a guy that knows a ton about every aspect of bodybuilding, including AAS.

I will put those two guys up against anyone in the industry with their knowledge.

[NVious]

Do podcasts or round tables, writing articles online is a dead venture, people want to hear/see crazy ****.

Also I know Juan was down for it, so have somebody follow him around and film him hit 20k+ calories again.

Both are more viral, take up the same (if not less) time than writing articles and give the fans more value (most aren't going on the internet to read, specifically bodybuilders lmao).

[Big Slim DaDDy]

Jason Genova next. It makes sense from a business perspective. I want to his god damned physique on your magazine covers.

[Yonkersguy]

The group of writers that are with the company includes:

*Robbie Durand - (the former editor of both FLEX and MD), who is very well-schooled in the scientific aspect of training, nutrition and supplementation.

*Dave Palumbo - (former editor of MD & current owner of RX Muscle), a guy that knows a ton about every aspect of bodybuilding, including AAS.

I will put those two guys up against anyone in the industry with their knowledge.

So you actually manufacture a print magazine? If so, and if you have Dave Palumbo writing for it, you may want to ask him to stop touting that print is dead. Just a suggestion.

[NZninja101]

I'm glad in the sense that maybe this will make some pros realise how irrelevant they're becoming outside of a couple of days a year due to their lack of marketing themselves like some youtube fitness guys. I just wish Bostin spouted less crap than he does.

[JoePietaro]

So you actually manufacture a print magazine? If so, and if you have Dave Palumbo writing for it, you may want to ask him to stop touting that print is dead. Just a suggestion.

Yes, we have a quarterly print magazine with an accompanying online version. It's a real online publication and looks the same as the print, not some crappy cover with a blog-type interior that some other companies try to pass off as an online magazine.

You make a good point about Dave and he isn't wrong when he says that. But what we are doing with our magazine is to utilize it as a bridge to the website, where we can use that platform for articles, videos, forum and a podcast.

MD and FLEX use their print magazines as the main part of their company's message and their websites are an afterthought. Our strategy is the opposite. But even with our magazine, the focus is on the online version and not the print - for obvious reasons.

What's also funny is that Dave is big on contest coverage and we don't see the value in that. Our focus in the bodybuilding lifestyle and what it takes to get there (training, nutrition, supplementation, AAS) and the entertainment aspect of it. I really don't care who wins the Europa Orlando tonight one bit.

The guys we are bringing in do not compete (outside of Zack Khan) and are more popular than 75% of the IFBB pros as far as their following goes.

[Diamhea]

Keep doing your own thing Joe.

[IBench5Pounds]

Honestly, I think you need to study your demographic a little more. Bostin Loyd's following is slowly diminishing. The guy gained popularity for being forward about "supplement use" and people praised that. He's now gone completely off the rails. I think it's a fair assessment to say that a lot of attention he gets present day is to watch the trainwreck he's become.

As someone in the age group you're targeting, I don't aspire to be anything like Bostin Loyd, nor do any of my friends who are into bodybuilding. If anything, he's a great example of why you shouldn't do ANYTHING he does. BRB videos of him explaining what certain drugs do looking extremely bloated and sounding winded. BRB stepping on stage with a loose pouch on what use to be his stomach. Does this sound desirable to you?

While I understand that you're trying to "evolve" to keep relevancy, you've gotta ask what long term effects this will have on your reputation. Bostin Loyd's fame has already peaked and will more than likely be shortly lived. I wish I could say the same about the blow your credibility/reputation will receive from doing this. This is the same as an actress getting into porn for a quick buck without thinking of the long term impact this will have on her career. Hope it works out for you.

[JoePietaro]

I'm glad in the sense that maybe this will make some pros realise how irrelevant they're becoming outside of a couple of days a year due to their lack of marketing themselves like some youtube fitness guys. I just wish Bostin spouted less crap than he does.

There are a lot of people out that that are into bodybuilding as far as the training goes, but don't follow the pro circuit at all. Jay Cutler is the Bears QB to them, not the four-time Sandow winner.

So these folks go online to read about different training, nutrition and juice info and will come across guys like Bostin and Rich Piana way before a Dennis Wolf or Phil Heath.

Since I'm not out there doing play-by-play of contests (which is kind of ridiculous, IMO), my focus is on the nuts and bolts of bodybuilding, not 'quarter turn to the right' stuff.

I don't disparage the pros for not being more up front about the AAS use for obvious reasons, but the ones who do garner a lot more respect from the fans. Evan Centopani is a perfect example of that.

[Unbiasedfan]

play-by-play of contests (which is kind of ridiculous, IMO

Why?

[JoePietaro]

Why?

I love bodybuilding and have been a fan of it since the 1970s, but it is far from an exciting sport and one that requires a play-by-play. Sure, I love seeing comparison photos and videos of shows, but to hear people post whose lower lats looked better is not keeping me in.

Especially when it is someone "reporting" that has no idea of what they are talking about and is far from a journalist.

If I did want to check out something going on, I would find myself reading Dave Palumbo's posts and scoffing at what Adina and Baye are writing.

[Unbiasedfan]

I love bodybuilding and have been a fan of it since the 1970s, but it is far from an exciting sport and one that requires a play-by-play.

I find them plenty exciting, especially when you see guys that compete once or twice a year. Good for a first impression.

[JoePietaro]

I find them plenty exciting, especially when you see guys that compete once or twice a year. Good for a first impression.

Seeing the competitors is one thing, but having people type on a forum how they look is a totally different animal. Especially when there are two people from one company doing the same and their take is completely different from one another. It's confusing at best and ridiculous at worst.

"Wolf's calves look small - again."

"Ramy's besting Phil in this pose. Will it be enough?"

If that's something that you like following, all power to you. I find it as boring as hell. Especially when the show is on a live stream like the Olympia with this site right here. Why would someone read MD's play-by-play when they can watch it themselves?

[Unbiasedfan]

If that's something that you like following, all power to you. I find it as boring as hell. Especially when the show is on a live stream like the Olympia with this site right here. Why would someone read MD's play-by-play when they can watch it themselves?

Well that i agree. Maybe someone who is working and can't stream it at the moment.

You can get a general initial idea if the bodybuilders are off or on (there is a lot in between, but the two extremes are easily seen by almost anyone). I find it useful when im in the mood to read t. For example, i will be seeing the play by play for the AC brazil for sure (pretty sure there is no stream), especially to see how ramy is doing.

[JoePietaro]

Well that i agree. Maybe someone who is working and can't stream it at the moment.

You can get a general initial idea if the bodybuilders are off or on (there is a lot in between, but the two extremes are easily seen by almost anyone). I find it useful when im in the mood to read t. For example, i will be seeing the play by play for the AC brazil for sure (pretty sure there is no stream), especially to see how ramy is doing.

When companies like MD pay to send a full team of workers to these international shows, how many viewers are they really getting following their sub-par at best play-by-play? Due to the time difference, the bulk of their audience (in the US) is either asleep or standing on the sidelines of the soccer field watching junior run offsides to blow a 2-on-1.

[Unbiasedfan]

When companies like MD pay to send a full team of workers to these international shows, how many viewers are they really getting following their sub-par at best play-by-play?

That is what they do, they cover contests for pro bodybuilding fans, despite the number of views.

[JoePietaro]

That is what they do, they cover contests for pro bodybuilding fans, despite the number of views.

I know that first-hand being a former employee there, and I also covered shows when I worked for FLEX. But from a business standpoint, picking and choosing your "battles" and outsourcing freelancers when it makes sense is a much better way to go.

The only reason why I gave a damn while I was at MD is because it effected my budget, or lack thereof, because they constantly sent multiple people on these jaunts halfway around the globe. And it also effected me procuring press passes or not, since the company was granted a certain number and the self-proclaimed "A-Team" would swallow them all up with multiple people who could have performed the same task.

[AniMaLizTik]

Keep doing your own thing Joe.

this. Joe is trying to produce an informative and entertaining product while trying to make a buck in, arguably, the most boring, vain, egotistical, corrupt, homosexual, laughable "sport" that there is.

^^^Thats how the Jon Q. Public (the consumer) views bodybuilding, btw, not me.^^^

[JoePietaro]

this. Joe is trying to produce an informative and entertaining product while trying to make a buck in, arguably, the most boring, vain, egotistical, corrupt, homosexual, laughable "sport" that there is.

^^^Thats how the Jon Q. Public (the consumer) views bodybuilding, btw, not me.^^^

I know all to well how the general public views bodybuilding. Whenever I am in the press box covering a team sports game and am looking over my site or another bodybuilding one, I get the "What the hell?" looks from the other scribes seated nearby.

But then I usually pull up an article from a bikini show so they get to see that it is not all oiled up guys wearing shiny speedos.

The hardcore audience may be a niche one, but is also a loyal one of they get what they want and find interesting to read. That's what I'm trying to do and hopefully will be successful in.

[Diamhea]

Joe if I were you I wouldn't even bother cross-posting your updates on Getbig. Those guys are just going to troll you until the cows come home. No good publicity can come from promoting over there.

[JoePietaro]

Joe if I were you I wouldn't even bother cross-posting your updates on Getbig. Those guys are just going to troll you until the cows come home. No good publicity can come from promoting over there.

I hear you. It is quite the different landscape there than over here and I knew that going in. It's all good though; I'll take the good with the bad.