Just bought these 3 books for internet sales/marketing. What do u guys think?

[Finnegan Bell]

http://www.amazon.com/gp/product/099...?ie=UTF8&psc=1

http://www.amazon.com/gp/product/159...?ie=UTF8&psc=1

http://www.amazon.com/gp/product/161...?ie=UTF8&psc=1


Anyone read any of these ?

[Endevorforever]

http://www.amazon.com/gp/product/099...?ie=UTF8&psc=1

http://www.amazon.com/gp/product/159...?ie=UTF8&psc=1

http://www.amazon.com/gp/product/161...?ie=UTF8&psc=1


Anyone read any of these ?

The second one is utter garbage. Mostly opinions and very little fact. Buy it if you like to have your ears tickled. You will be setting yourself up for failure reading most of this trash. The reason why is that most of this stuff is generally fantasy about someone's ideas about sales and marketing. It is generally true, but not applicable because it is not specific enough. They will tell you, in a witty way, things that you already know, or will learn within your first week of sales/marketing. Will it save you money? Nope because they don't know what will work in your market. You have to find out what works in your market yourself. You don't really need to be a sales person for personal training. It is a long term service. You didn't choose your doctor because he was excellent at sales did you? Of course not. Most people will not buy personal training because you are good at sales. The goal here is to make yourself a dependable source for achieving fitness goals. Then people will become confident in using your service to get their desired result.

Here is some good free marketing information:

Here are your big three markets:
1. Most people will seek out a personal trainer for weight management
2. Some will seek out a personal trainer for physical appearance reasons
3. Few will seek out a personal trainer for health concern (they want to be healthier)

The first one is a bonanza market. You will be competing with doctors, surgeons, nutritionist, dietitians, gurus, pharmaceuticals and psychologist. Everyone wants to tell someone about how to lose weight. The second one is smaller than the weight loss market, but only a little smaller. As of this post I am not aware of any pill that makes you look better, and you can not get a body like Beyonce or Arnold by dieting. So that puts you up against plastic surgeons and the beauty/fashion industry. The third group is the smallest. The few people out there who are concerned with their health can be your clients but they come in two flavors. A.) the health nut and B.) Person with disabilities. They are very different types of clients and their needs are not the same, nor do they come from the same sources. Your clients will come from these three markets. If you choose one to advertise to at a time, you may do very well.

More than sales you should be focused on quality service first. The confidence you develop from there will allow you to speak effectively to those in your market. The problem with selling personal training is that the "sales effect" will wear off before the client gets results. Getting the client self motivated to exercise their way to their goals should be a marketing focus.

[Finnegan Bell]

Thanks a lot for you reply. I know I have to find my own way , because no successful business man share his EXACT secrets of success , especially in puplic books. I agree with you that I have to offer quality service. But being good at sales and marketing wouldnt hurt , right ?

[TheProgressiveOne]

Good range there,
I am halfway through the Perry Marshall one now.
The contents are fairly straight forward and self explanatory...

However, keep doing what you're doing Finnegan...you've got the right tools and the drive...just gotta apply it.

[Mediterranea]

this guy is the father of personal training marketing:

http://www.keuilian.com/

[Finnegan Bell]

this guy is the father of personal training marketing:

http://www.keuilian.com/

Won't buy something from someone I cant pronounce his name.

[WoofieNugget]

this guy is the father of personal training salesmen:

http://www.keuilian.com/

Fixed your post.

[Endevorforever]

Fixed your post.

I wouldn't give him even that credit. He is a well know internet marketing scam.