Putin is doing what's right for Putin.
All this crap is about re-election and holding on to power. It was the same situation when he went into Chechnya (which got him elected in the first place) and it was the same when he invaded Georgia (under the guise of his puppet Medevdev, 2 months before the election of 2008) - all for votes. Sure, the next election in Russia isn't for another 4 years but prior to the Ukrainian intervention, Putin was starting to get a lot of dissent back home. Dude's been having to jail dissidents left, right and centre and that wasn't boding well for seeing his term out - the man in the street was starting to turn on him. Nothing like a decent military confrontation to get the public on your side - especially in Russia.
It doesn't matter how bad a leader is at managing the economy or running the country as long as they're seen to stand up for Mother Russia they'll get that vote.
Russians love "strong" leaders like no other country. Case in point: Stalin. A black joke of the later Soviet period: "Who was Adolf Hitler?" Answer: "A petty dictator who lived in the time of Joseph Stalin."
Yet there's a man literally responsible for the deaths of millions of Russians but with a present day approval rating higher than any Western politician's. Ask them who the greatest Tsars were and the answer will always be Peter the Great or Ivan the Terrible. Again, these guys were tyrants.
Putin knows that if he isn't re-elected or if he can't at least install a puppet govt. which is answerable to him, he and his mates are going to jail for corruption.
Look strong, keep getting re-elected and the problem disappears for a while. If the sh*t hits the fan at home, Putin will simply look for enemies abroad - that will always make him look stronger.
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