Prediction: Within 2 Years, BCAAs will enter the mainstream "Sports Drink" Market...

[PricePlow]

...and when they do, prices will skyrocket like whey protein did when Gatorade launched their recovery line of products:



Thoughts and opinions?

[Vinny82]

They already have begun too, some energy drinks are starting to include bcaa matrix's to be more of an RTD pre-workout.

[VaughnTrue]

...and when they do, prices will skyrocket like whey protein did when Gatorade launched their recovery line of products:



Thoughts and opinions?

it'll happen, they'll be extremely underdosed, and prices will skyrocket past what they already are(which is WAY higher than just 2-3 years ago).

[powercage]

Good thing they are hardly needed

[ecxtimmy]

I used to drink energy drinks almost religiously but no more. Rockstar has or had an energy drink that was low carb, high caffeine content (wanna say 200mg-250mg per can), and had added BCAA's. However the amount of added BCAA's was like (100mg-200mg), literally a minuscule amount.

[stan47islav]

I used to drink energy drinks almost religiously but no more. Rockstar has or had an energy drink that was low carb, high caffeine content (wanna say 200mg-250mg per can), and had added BCAA's. However the amount of added BCAA's was like (100mg-200mg), literally a minuscule amount.

I saw those and I was like Whats point with such a small amount.

[powercage]

I saw those and I was like Whats point with such a small amount.

There are supplements from a top 3 company that have similar doses.


Simply because it sells.

[Vinny82]

There are supplements from a top 3 company that have similar doses.


Simply because it sells.

Amino Energy maybe? I would agree its highly under dosed but I don't think it really deserves the hate it gets. I mean its pretty much tasty powdered caffeine, and can be had for relatively cheap, when you factor it into some peoples low tolerance for stims, it could make a decent starter pre, especially among the female community who is just looking for an energy boost. Would I take it? No. but I think a product like that does serve a purpose and there is a reason it sells.

[powercage]

Crystal Light + a caffeine tab is rather cost effective and doesnt reward companies for tactics like this

[Vinny82]

Crystal Light + a caffeine tab is rather cost effective and doesnt reward companies for tactics like this

Completely agree, but marketing is strong lol. Plus some people can't stand to take pills.

[Chunkx]

I remember drinking a energy drink that had 25mg of creatine. Looking back now, wtf was I drinking?

[PricePlow]

I'm talking about Pepsi/Coke getting involved. Vaughn's probably right on underdosing...

[VaughnTrue]

I'm talking about Pepsi/Coke getting involved. Vaughn's probably right on underdosing...

2:1:1 ratios advertised heavily, 250mg leucine, 125mg isoleucine/valine per serving...or per 2 servings. never will include more.

[powercage]

It's like what happened with protein prices

[tastan]

It's like what happened with protein prices

yeah that would suck if prices go up. Energy drinks with creatine and BCAAs are all under dosed, which defeats the purpose of even having them in there. I just drink regular zero calories energy drinks with nothing extra.

So what do you guys think will happen to whey if more people will switch from milk to other products like Almond milk and soy milk. I see a lot of people turning away from regular milk, I wonder if that will affect whey protein prices in anyway.

[eatyourspinach]

In b4 Mark Wahlberg's new energy drink.

[ISurfNudeBrah]

it'll happen, they'll be extremely underdosed, and prices will skyrocket past what they already are(which is WAY higher than just 2-3 years ago).

This. It's already happening.

[InItForFitness]

In on conspiracy thread.

[powercage]

In on conspiracy thread.

It's not really conspiracy. There is already precedent. This is why whey prices jumped so much in the past decade.

[TheFugitive]

BLOX to the rescue plus, does anything taste better

[InItForFitness]

It's not really conspiracy. There is already precedent. This is why whey prices jumped so much in the past decade.

(Not srs)

[kissdadookie]

I remember drinking a energy drink that had 25mg of creatine. Looking back now, wtf was I drinking?

How about dem Beach Body supplements? Eh eh? :P

[Splinx]

BLOX to the rescue plus, does anything taste better

Not sure if srs? I bought a bunch for a very low price a while ago. Yes, the taste was really good, but I wasn't looking for flavored water. They don't even have Leucine in it...the most important amino!!

[Mike McCandless]

It will be MUCH sooner than that and not under dosed

[RunningTall]

I remember drinking a energy drink that had 25mg of creatine. Looking back now, wtf was I drinking?

Marketing flavoured Kool-Aid

[HeavenBeyond]

Amino Energy maybe? I would agree its highly under dosed but I don't think it really deserves the hate it gets. I mean its pretty much tasty powdered caffeine, and can be had for relatively cheap, when you factor it into some peoples low tolerance for stims, it could make a decent starter pre, especially among the female community who is just looking for an energy boost. Would I take it? No. but I think a product like that does serve a purpose and there is a reason it sells.

Amino Energy is actually one of my favorite products. I don't buy it for the BCAAs, just the caffeine. I actually prefer it to coffee. And it keeps my teeth white

[HeavenBeyond]

It will be MUCH sooner than that and not under dosed

I wonder what the boys at Scivation are coming out with? Hmm...

[TheFugitive]

Not sure if srs? I bought a bunch for a very low price a while ago. Yes, the taste was really good, but I wasn't looking for flavored water. They don't even have Leucine in it...the most important amino!!

Are you familiar with SAA's?

[Mike McCandless]

Are you familiar with SAA's?

Yes that's why he called it flavored water. BPI spent 2 years bashing bcaas saying saa were amazing and how inferior bcaas were. They didn't work, nobody bought it and BPI came out with a bcaa.

[PricePlow]

Personally, as someone "in" the industry but not the one making the products, I think a lot of you are all crazy for the way you market this stuff.

Here's my real rant -- please feel free to tear it up.

Bodybuilders and "bro-builders" are a great market, but I think there's a bigger market in amateur sports athletes. The zillions of kids playing club soccer... and maybe his soccer mom if you're lucky.

While you guys are bickering about "SAA vs BCAA" (which is a legit argument), it's a total boner move in the big picture. The word "Amino acids" simply scares "regular" people for whatever reason... and now you're throwing 7 letters worth of acronyms at them. Good luck selling that to concerned soccer mom... the woman who's go the cash, BTW.

Now we're stuck eating each other's lunch, going after the same 27 year old bodybuilder who happens to be on a caloric deficit... or doing some BS borderline-unethical marketing about taking this during a bulk. Either way, it's too small of a market and what you get are all of us companies taking giant dumps all over each others' carpets.

So rather than mess with his nonsense, MusclePharm starts branding Amino1 as "The Athlete's Cocktail". A less scary name, and definitely a shift. And now it's in Costco... queue itsbeginning.gif

So my question to the Mike McCandlesses and Vaughns out there... who's gonna sack up and take it a full nine and just rebrand this as a "SPORTS DRINK" and go after a totally new market? Why not?

After all, isn't that where you can do some serious market damage that trumps the rest of this? Doesn't the general public "deserve" and want these products?

+ BCAA
+ ALCAR
+ underdosed Beta Alanine so they can maybe just feel it (?)
+ dextrose
Take it to the masses... = gamechanger?