I just wanted to drop some infomation on a system I have been working on creating since April for myself and have seen a lot of great turn over thus far. If you work for a gym this is going to be nearly impossible but if you have your own facility or work as an independant contractor this is a must have.
#1 Youneed to brand yourself, do something that nobody else in your town is doing, there is a reason speciality doctors, such as cardiologist, make much more than your standard family doctor. They do this because they stand out. You might love body weight workouts, maybe kettlebells, you could have the best barbell workouts in town, or your have the most success with ploymetrics. Whatever the case is, find something special for yourself. Do one thing and do it right. BE THE BEST AT IT!
#2 Start to network and network right, you can join things like Chamber of commerce, Business Networking Internations(BNI). These groups are literally walking sales men and women for you. It is the best money you will ever spend on any business. No billboard, E-mail marketing, rack cards, or business card will work as well for you as these groups do.
#3 Start challenges and run them right. (If you need help with further marketing please send me a PM) Do fun little contests. 6-8 weeks is all the time you need, make this way cheaper than you normally would charge. Run these throughout the year and realize you will not make money off of these right away but you will have a good turnover rate, and make a lot of money in the long run, my last challegne had a 100% turnover rate, I made literally 4.47/ class of profit, but I had a 100% turnover rate and it ended up making me nearly 16000 for the course of the next year. WHOA. Do things like an 8 week new years challenge, 6 week spring fling fat furnace, 6 week summer slim down, Winter ready challenge, seven week holiday survival slim down. Things like that will have a huge turn over rate.
#4 HAVE AWESOME FUN WORKOUTS. Do not be a drill sargent, nobody likes having you in their face screaming at them to do another push-up. You will not get referals from that, be nice, have fun and create great workouts.
#5 Develop tiers of training.
a. Large group training, (20+ people), your large boot camps, yoga classes, step areobics spin classes etc etc.
b. Small group (5-10 people) here is where you make your money, these classes are things like metabolic kettlebell, fit body classes.
c. Semi private (3-5 people) here are things like powerlifting classes, bosybuilding classes, athletic performance classes etc etc. BY APPLICATION ONLY
d. Private coaching (1 on 1 sessions)
As you can see it gets more private and better and better for the client and you can charge more and more as you go up in tiers.
#5 Generate leads and follow up, if you think clients will walk into your site and say I am ready to workout where do I sign up you're wrong. You need to create leads and lots of them. Buy some lead boxes and place them around town, go into a grocery store and talk to the manager and say you want to give them and their employees a free 6 week body transformation challenge, where they will be able to come into you small group or large group classes for no charge (give them 45% off private coaching and 55% off semi private). You will do all assessments and keep track of progress and give away AWESOME PRIZES. All they have to do is ask everyone this question at the checkout counter. "*Insert you name here* is a personal trainer in town and he/she is going to give a free grocery store tour to teach you how to shop right for a healthly lifestyle and they were wondering if you would be interested in signing up, it is completely free of charge and all you have to do is fill out this sheet and they will contact you. "
THese people check out hundreds or thousands of people each day and you will have a 5-10% turnover rate of people who are interested and you're already that much closer to sealing a deal.
Talk to people at hair salons and have them do the exact same thing, just replace grocery store tour with "Since you have gotten a new hair cut *insert name hair* a local personal trainer was wondering if youwould be interested in transforming your entire apperence, all you have to do is fill out this little slip and they will contact you"
You are on your way to increasing leads by 10 fold. If they weren't doing this for you, you would have to do it so you might as well give them a heck of a deal right?
#6 DON'T BEAT OUT IN PRICE beat them out in level of satisfaction!!!!!!!!!!!!!!!!!!!!!!!!!
#7 Get an EFT system and set them up on a year contract.
Alright here is what is going to make you awesome and I will use my business as an example. We set up a credit system, so instead of charging them per class, or per session you charge them oer credit.
I do $5.00 a credit.
Large group is one credit
Small group is three credits
Semi- Private is 6 creidts
One to one- 11 credits.
So what you do is sell them on a package of 312 credits, or two small group classes a week. Then you multiply that by 5 and you get 1500 something, and then divide that by 12 months, which comes out to be 130 dollars a month.... Now you gave them all 312 credits... they can use them as they want. For any kind of training. No matter how many credits they use, you still only charge them 130... so if they have a wedding coming up and need to use 44 credits that month, well you take that many off their package, if they go to mexico and they dont use any for a month you still charge them 130 and over the course of the year they will pay all of them off. If they need to buy more.... well let them.
An EFT and contract lets you know how much you are going to make so you don't have to worry about comission based pay, you can be a trainer and know how much you will make.
Pretty easy stuff right?!?!?!?!?!?!?!?!?!?!?!??!?!?!!?!?
If you have any questions please feel free to ask in this thread or PM me.
P.S. MOST IMPORTANT create areferal system for your clients as an incentive to bring in their friends. HAVE A TON OF ENERGY AND MAKE THEM WANT TO WORKOUT WITH YOU.
I have been using this system since april and I have made over 300% of what I did last year total.