Hey hows it going guys i'm a ptd at golds gym and we recently installed a Pur Motion Crossfit cage that the old PTD requested, unfortunatly the g.m. doesnt really think it will be as large of a draw as anticipated any ideas for promoting this thing so its not a giant flop i know cross fit is really big right now. We currently have it roped off so no one can access it unless they are with a trainer or with one of our cage classes we are currently running two a day 5 days a week below is a picture id love to hear any ideas
11-08-2012, 06:47 AM #1
Any ideas for promoting our new crossfit cage?
11-09-2012, 04:03 PM #2
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Unless you are worried about kids and legal issues with getting hurt, your first problem is roping it off. The gym in my town has a similar apparatus and they do the same thing by roping it off. Personally, I am not going to pay for a trainer just to use the apparatus. Although it is very cool and has a lot of items on there that I would use, I will just go somewhere else and use something different. That's coming from a customer point of view.
Running the class (hopefully for free as a trial basis) is a good idea. Unfortunately, the biggest obstacle you will have in promoting this item is that there are too many things to choose from on there (I'm ADD a bit so I like that. :-) The best thing would be to highlight simple, yet effective workouts using this cage. For example, you really would only need the ropes to get a good resistance/cardio workout in.
Overall, I think this is kind of a tough sell. Two of the gyms in the local chain have it, and I rarely see anybody on there, albeit I am not in those very often if at all. For a lot of the "regular" people it will look intimidating to use. Classes, either free or at a discount will be your best bet.
Hope your gym gets to keep it. I love it, personally. It's an adult playground to me."There's something about a heavy weight that makes a body not want to get under it. Part of the fun of weightlifting is rousing one's spirit and getting under a heavy weight in spite of one's more sensible survival instincts." -Stenn
"Conditioning prepares you for battle. Cardio makes you really good at running slowly away." -Chris Shugart.
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11-10-2012, 02:19 AM #3
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"We rope it off, and nobody uses it, why?"
Remove the rope. Show people how to do the relevant exercises. Then they'll use it."A fox has many tricks, a porcupine has only one trick - but a very good one."
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