I keep seeing ads for a product called Sensa, which you just shake onto food. No counting calories, no dieting or starving yourself. Sounds to good to be true.
While it's sometimes called "The Sprinkle Diet," the Sensa weight loss method is not a diet per se.
Sensa sprinkles are food flakes made from maltodextrin, tricalcium phosphate, silica, and flavors. You sprinkle them on food as you would salt or sugar, and they enhance scent while adding either a mildly salty or sweet taste. Savory flavors include cheddar cheese, onion, horseradish, ranch dressing, taco, and Parmesan cheese. Sweet flavors are cocoa, spearmint, banana strawberry, raspberry, and malt.
All the tastants are calorie-free, sugar-free, and sodium-free.
Sensa is intended to work with your sense of smell, fooling your brain and stomach into thinking you're full, Hirsch says. He uses the term "sensory-specific satiety" to describe the process by which smell receptors send messages of fullness to your brain.
"The flavors may make people focus on the sensory characteristics of food -- smell and taste -- and can actually cause a change in eating habits and behavior," Hirsch tells WebMD
A one-month Sensa starter kit costing $59, and a 6-month kit at an introductory rate of $235, are available on the Sensa web site. (The Consumer Affairs web site cautions dieters that the free trial is associated with an automatic enrollment plan, and incurs an additional charge of $89.99 if you don't send all of the product back within 30 days.)