New protein drink! Available even in nightclubs! Virtue Zero!

[Gillmstar]

Virtue Zero is a protein infused juice drink available in convenience stores and also nightclubs and bars around the UK! It is the healthy alternative. 30g Protein, Zero Fat, Zero Sugar and Zero Carbohydrates.
Check your local stores!

Tastes great mixed with Vodka or Bacardi.

Hey everyone, just so people are aware i am not making this thread as an advertisement campaign! Basically i am part of a brand new company called virtue zero that are offering these juice like drinks that can be bought pretty much anywhere in the near future, even in nightclubs used as a mixer and taste amaaazing and extremely competativley priced. We all know how getting protein into your body is great for a hangover, so this drink will be a good way to supply your body with some of the essentials it needs in order to not have a disgustingly bad hangover the next day!

My question is... Does this product sound good to you? There is no business without demand and i really dont know if its just me who thinks this is a great idea... So let me know

[Trah275]

how dare you use my pic as your avi w/o my permission...shame on you...

[hilltopper1993]

It sounds neat to be honest, but if you are out to get drunk I doubt you'll go out of your way/pay extra for it.

Id still give it a go.

[TGates13]

Virtue Zero is a protein infused juice drink available in convenience stores and also nightclubs and bars around the UK! It is the healthy alternative. 30g Protein, Zero Fat, Zero Sugar and Zero Carbohydrates.
Check your local stores!

Tastes great mixed with Vodka or Bacardi.

Hey everyone, just so people are aware i am not making this thread as an advertisement campaign! Basically i am part of a brand new company called virtue zero that are offering these juice like drinks that can be bought pretty much anywhere in the near future, even in nightclubs used as a mixer and taste amaaazing and extremely competativley priced. We all know how getting protein into your body is great for a hangover, so this drink will be a good way to supply your body with some of the essentials it needs in order to not have a disgustingly bad hangover the next day!

My question is... Does this product sound good to you? There is no business without demand and i really dont know if its just me who thinks this is a great idea... So let me know

Sounds good, however, samples would be better.

[powercage]

l o l

[VaughnTrue]

I'm still waiting for the situations protein infused vodka.


And peptopro gummies from Ross.

[1Duy]

I didn't know protein can help with hangover. I hope the taste will be better and more unique than vodka mixed with whey.

It sounds neat to be honest, but if you are out to get drunk I doubt you'll go out of your way/pay extra for it.

Id still give it a go.

But when you're drunk, you will find whales attractive enough to buy them some ridiculously-priced protein shots.

[ja3r3dr]

Sir....I pulled you over because you were swerving all over the road and now your BAC is 0.242, do you care to explain?

Oh its ok officer im just making sure to hit my macros.

[GoBigBlue]

Could market towards the Jersey Shore/ Douchebag crowd. I'm sure there's a guy in an Affliction t-shirt and doused with Axe that's been waiting for this product to come to market.

[Gillmstar]

One of the major factors is price, and its going to be cheap, in a club hopefully it would be no more expensive than if you ordered a red bull and vodka, instead just hammer the protein and vodka haha

[yoitspmart]

YES

[UTSoccerbro]

Market it to college bros = instant success.

[rhadam]

Virtue Zero is a protein infused juice drink available in convenience stores and also nightclubs and bars around the UK! It is the healthy alternative. 30g Protein, Zero Fat, Zero Sugar and Zero Carbohydrates.
Check your local stores!

Tastes great mixed with Vodka or Bacardi.

Hey everyone, just so people are aware i am not making this thread as an advertisement campaign! Basically i am part of a brand new company called virtue zero that are offering these juice like drinks that can be bought pretty much anywhere in the near future, even in nightclubs used as a mixer and taste amaaazing and extremely competativley priced. We all know how getting protein into your body is great for a hangover, so this drink will be a good way to supply your body with some of the essentials it needs in order to not have a disgustingly bad hangover the next day!

My question is... Does this product sound good to you? There is no business without demand and i really dont know if its just me who thinks this is a great idea... So let me know

Ross? That you bro?

[hilltopper1993]

I didn't know protein can help with hangover. I hope the taste will be better and more unique than vodka mixed with whey.

But when you're drunk, you will find whales attractive enough to buy them some ridiculously-priced protein shots.

Dude... I'm pretty good on the whole whale thing. Its all in the buddy system....


Friend: "Dude, I'm gonna smash this ****"
Me: "No, if you get in bed with her she's gonna physically smash you to death."

^^^Thats a real friend

[hilltopper1993]

One of the major factors is price, and its going to be cheap, in a club hopefully it would be no more expensive than if you ordered a red bull and vodka, instead just hammer the protein and vodka haha

Not trolling (srs), but I believe I read that alcohol blocks the metabolism/use of protein (as well as carbs and fats) because the body sees it as a toxin or whatever and wants to metabolize/rid the body of it as fast as possible. So what is the benefit of this protein drink? I think it was in a well posted/respected article on drinking without fat gains or something.

In all honesty, the average person wouldnt even understand the metabolic process enough to know or care though (if i am remembering right).

[MiscinHard]

Not trolling (srs), but I believe I read that alcohol blocks the metabolism/use of protein (as well as carbs and fats) because the body sees it as a toxin or whatever and wants to metabolize/rid the body of it as fast as possible. So what is the benefit of this protein drink? I think it was in a well posted/respected article on drinking without fat gains or something.

In all honesty, the average person wouldnt even understand the metabolic process enough to know or care though (if i am remembering right).

Here's a good article about drinking in regards to body composition - http://www.leangains.com/2010/07/tru...nd-muscle.html

Cliffs:

* Moderate alcohol consumption is assocoiated with an abundance of health benefits. The long-term effect on insulin sensitivity and body weight (via insulin or decreased appetite) may be of particular interest to us.

* The thermic effect of alcohol is high and the real caloric value is not 7.1 kcal: it's ~5.6 kcal. However, it's still easy to overconsume calories by drinking. Calorie for calorie, the short-term effect of alcohol on satiety is low. Adding to this, intoxication may also encourage overeating by disinhibition of dietary restraint.

* The negative effects of alcohol on testosterone and recovery has been grossly exaggerated by the fitness mainstream. Excluding very high acute alcohol consumption, or prolonged and daily consumption, the effect is non-significant and unlikely to affect muscle gains or training adaptations negatively.

* The effect of alcohol on muscle protein synthesis is unknown in normal human subjects. It is not unlikely to assume that a negative effect exists, but it is very unlikely that it is of such a profound magnitude that some people would have you believe.

* Alcohol is converted to acetate by the liver. The oxidation of acetate takes precedence over other nutrients and is oxidized to carbon dioxide and water. However, despite being a potent inhibitor of lipolysis, alcohol/acetate alone cannot cause fat gain by itself. It's all the junk people eat in conjunction with alcohol intake that causes fat gain.

[powercage]

Alcohol slows down your metabolism and inhibits protein synthesis.

Yea right science boy

[rhadam]

Yea right science boy

r u a wizard?

[hilltopper1993]

Here's a good article about drinking in regards to body composition - http://www.leangains.com/2010/07/tru...nd-muscle.html

Cliffs:

* Moderate alcohol consumption is assocoiated with an abundance of health benefits. The long-term effect on insulin sensitivity and body weight (via insulin or decreased appetite) may be of particular interest to us.

* The thermic effect of alcohol is high and the real caloric value is not 7.1 kcal: it's ~5.6 kcal. However, it's still easy to overconsume calories by drinking. Calorie for calorie, the short-term effect of alcohol on satiety is low. Adding to this, intoxication may also encourage overeating by disinhibition of dietary restraint.

* The negative effects of alcohol on testosterone and recovery has been grossly exaggerated by the fitness mainstream. Excluding very high acute alcohol consumption, or prolonged and daily consumption, the effect is non-significant and unlikely to affect muscle gains or training adaptations negatively.

* The effect of alcohol on muscle protein synthesis is unknown in normal human subjects. It is not unlikely to assume that a negative effect exists, but it is very unlikely that it is of such a profound magnitude that some people would have you believe.

* Alcohol is converted to acetate by the liver. The oxidation of acetate takes precedence over other nutrients and is oxidized to carbon dioxide and water. However, despite being a potent inhibitor of lipolysis, alcohol/acetate alone cannot cause fat gain by itself. It's all the junk people eat in conjunction with alcohol intake that causes fat gain.

Oh, I've read that one as well, and I agree with what is said in it. I just thought that since metabolizing alcohol takes preference over other macros (in the last cliff) it would inhibit protein sythesis?

I know one of your cliffs and the article say the efects arent knows, but isnt synthesis a metabolic process (which would be inhibited)? Not tried to be a condescending douchem just legitimately interested.

Besides, not enjoying the occasional drink or dinks because of lifting would be dumb and take away from the over all goal of lifting, to improve your life.