Anyone used and had success? I own a training facility in Chicago and am considering it. Here is the deal:
10,000 mailers delivered in about a 4-6 block radius of my facility. I could do 5 mailers over the span of 6 months(every 5 weeks they go out) so 50,000 mailers and cost would be about $1300.
I know a good deal of people toss them out without opening them but I figure it only takes 1-2 clients to break even on the investment.
Any thoughts or experiences?
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Thread: Money Mailers
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05-02-2012, 03:06 PM #1
Money Mailers
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05-02-2012, 06:28 PM #2
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05-02-2012, 07:24 PM #3
Craigslist has brought us a few clients. I have branded shirts, bottles, and bags. I use social media sites a lot. I tried postcards before that I left out at certain businesses. SEO for my website. I have gift cards worth $50 I give to current clients to help bring in referrals. Other than that I haven't done any other paid advertising.
Oh I tried ******** and google ads about a year ago with no luck.
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05-02-2012, 07:31 PM #4
Have you tried engaging a chiropractor, private doctor's office, and other related fields to do free cross-promotion, maybe with a % kick-back? I.E. you get 10% from clients that you refer and he gets 10% kick-back on clients that he has referred to you?
If you get one local practitioner from each field you avoid a conflict of interest and could generate a lead or two for no charge...
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05-02-2012, 07:36 PM #5
The reason I'm so skeptical about mailers is because, as you pointed out, they get tossed quickly.
Additionally, I'm of the "permission marketing" school of thought; you'll generate more returning business by being a welcome distraction. Customers will tune into you instead of tuning you out with the other noise.
Also, you could consider developing a personal app for your clients that comes as part of having you as a PT, maybe with updates, etc. Would only cost about $600 to hire a programmer online; just draw up pictures of exactly what you want.
I would direct you to this recent article from the Harvard Business Review:
blogs.hbr.org/cs/2012/05/what_do_consumer_really_want_s(DOT)html
Customers want simplicity, and one of the ways you can simplify things is to actively engage them once they agree to give you a test-run. Keep things simple for them by doing all of the information work, via a private app or some other method.
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