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Thread: Money Mailers

  1. #1
    Changin it up Boom782's Avatar
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    Money Mailers

    Anyone used and had success? I own a training facility in Chicago and am considering it. Here is the deal:

    10,000 mailers delivered in about a 4-6 block radius of my facility. I could do 5 mailers over the span of 6 months(every 5 weeks they go out) so 50,000 mailers and cost would be about $1300.

    I know a good deal of people toss them out without opening them but I figure it only takes 1-2 clients to break even on the investment.

    Any thoughts or experiences?
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  2. #2
    Registered User jrdunassigned's Avatar
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    Originally Posted by Boom782 View Post
    Anyone used and had success? I own a training facility in Chicago and am considering it. Here is the deal:

    10,000 mailers delivered in about a 4-6 block radius of my facility. I could do 5 mailers over the span of 6 months(every 5 weeks they go out) so 50,000 mailers and cost would be about $1300.

    I know a good deal of people toss them out without opening them but I figure it only takes 1-2 clients to break even on the investment.

    Any thoughts or experiences?
    What other advertising techniques have you tried?
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  3. #3
    Changin it up Boom782's Avatar
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    Craigslist has brought us a few clients. I have branded shirts, bottles, and bags. I use social media sites a lot. I tried postcards before that I left out at certain businesses. SEO for my website. I have gift cards worth $50 I give to current clients to help bring in referrals. Other than that I haven't done any other paid advertising.

    Oh I tried Facebook and google ads about a year ago with no luck.
    March 18th 2004: 342lb, ???bf
    Jan 25th 2005: 297lb, 34.6%bf
    June 4th 2005: 293lb, 33.3%bf
    July 27th 2005: 272lb, 29%bf
    August 20th 2005: 262lb, 26.2%bf
    August 29th 2005: 258lb, 23.6%bf
    November 1st 2005: 252lb, 21.2%bf
    January 21st 2006: 230lb, 20%bf
    March 18th 2006: 218lb, 18.5%bf
    November 18th 2010: 205, 16%

    GOAL: Cancun April 12th 2011 205, 12% or lower!

    www.transformpersonaltraining.com
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  4. #4
    Registered User jrdunassigned's Avatar
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    Originally Posted by Boom782 View Post
    Craigslist has brought us a few clients. I have branded shirts, bottles, and bags. I use social media sites a lot. I tried postcards before that I left out at certain businesses. SEO for my website. I have gift cards worth $50 I give to current clients to help bring in referrals. Other than that I haven't done any other paid advertising.

    Oh I tried Facebook and google ads about a year ago with no luck.
    Have you tried engaging a chiropractor, private doctor's office, and other related fields to do free cross-promotion, maybe with a % kick-back? I.E. you get 10% from clients that you refer and he gets 10% kick-back on clients that he has referred to you?

    If you get one local practitioner from each field you avoid a conflict of interest and could generate a lead or two for no charge...
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  5. #5
    Registered User jrdunassigned's Avatar
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    The reason I'm so skeptical about mailers is because, as you pointed out, they get tossed quickly.

    Additionally, I'm of the "permission marketing" school of thought; you'll generate more returning business by being a welcome distraction. Customers will tune into you instead of tuning you out with the other noise.

    Also, you could consider developing a personal app for your clients that comes as part of having you as a PT, maybe with updates, etc. Would only cost about $600 to hire a programmer online; just draw up pictures of exactly what you want.

    I would direct you to this recent article from the Harvard Business Review:
    blogs.hbr.org/cs/2012/05/what_do_consumer_really_want_s(DOT)html

    Customers want simplicity, and one of the ways you can simplify things is to actively engage them once they agree to give you a test-run. Keep things simple for them by doing all of the information work, via a private app or some other method.
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