To our friends at Bodybuilding.com:
Applied Nutriceuticals, Inc. is a new supplement company; I’m Don Orrell, its president. Although we’re new as an entity, we’re not new to the business. My partner holds an advanced degree in Exercise Science / Sports Nutrition and was the behind-the-scenes brains for another supplement manufacturer he helped establish several years ago. He knew his products were great but saw opportunity in taking his ideas to a level he couldn’t attain with his previous partners.
My background in the business comes from 16+ years of competitive bodybuilding, during which time I've personally used hundreds of products, and also sold them in a retail setting for several years. Over this time I became acquainted with a lot of the big players in and around the NPC. My professional experience is in sales and marketing for a Fortune 100 manufacturing company. Basically, we’re a couple meat heads with graduate degrees who are passionate about our products, and we see a lot of opportunity in an industry with a few honorable companies and a lot of questionable ones.
Our focus is not on being the biggest, but being the best. We also know that quality means more than just making a great product; it means you deliver the other things that your customers value: Integrity, knowledge, and great customer service. We don’t believe in over-hyping or making ridiculous claims that insult your intelligence. Our products are the best out there; but we’re not going to hand you a bunch of BS to get you to try them…we’re confident that our products speak for themselves so we’re offering free samples for you to decide for yourself.
We currently offer 5 products: A GH / Test boosting anabolic, a creatine product, a cissus-based joint support formula, and an AM and PM fat burner. The products are top-shelf; they have no fillers, contain only the highest-quality ingredients and precisely dosed so you don’t have to guess the right amount to take. Brief descriptions are below. We’ve also got several new products in development for release later this year.
IGF-2™
IGF-2™ is a powerful anabolic blend of the strongest legal anabolic compounds on the market, precisely formulated and dosed to provide dramatic, noticeable results FAST. The unique compounds in IGF-2™ have been scientifically proven to significantly increase testosterone and GH levels, providing you with more lean muscle, strength, and fullness that you’d ever think was possible from an OTC product. Those who stack IGF-2™ with NeoVar™ will experience even more radical improvements in size and strength.
NeoVar™
Applied Nutriceuticals has recently developed the most effective creatine product on the market. NeoVar™ is a preparation of Creatine Ethyl Ester (creatine monohydrate with an ethyl ester attached to maximize bioavailability) enhanced even further by a synergistic blend of pharmaceutical-quality herbal extracts. NeoVar™ promotes huge increases in muscle cell volume – our customers have reported getting more intense pumps and size gains from using NeoVar™ than with any other creatine product. NeoVar™ works synergistically with IGF-2™ to create an incredibly potent growth stack.
Osteobolin-C™
Osteobolin-C™ is a product that every athlete, bodybuilder or person over 30 needs to incorporate into their daily supplementation regimen. The primary ingredient in Osteobolin-C™ is a powerful natural anti-inflammatory that has been proven in published laboratory research to promote bone and connective tissue repair. Additionally, the active keto-steroids in Osteobolin-C™ promote muscle growth due to the pronounced anti-catabolic effects form blocking cortisol. Osteobolin-C™ users experience dramatic reduction in joint pain and increased mobility, along with accelerated recovery time after hard workouts or injury.
Lipotrophin AM™
Applied Nutriceuticals™ has developed a powerful new two-stage fat burning system designed to keep your body in fat-burning mode 24 hours a day. Most fat-burners give you that “crank and crash” effect; wiring you up for a few hours only to leave you feeling tired and fatigued later. When taken as recommended, Lipotrophin AM™ can reduce physical fatigue and restore mental alertness all day long while dramatically increasing fat metabolism – even during inactivity. For maximum results, take with Lipotrophin PM™ for non-stop fat metabolization.
Lipotrophin PM™
Lipotrophin PM™ is the second half of our fat-fighting one-two punch. Applied Nutriceuticals™ research team developed Lipotrophin PM™ specifically for nighttime use, enabling you to remain in a fat-burning metabolic state even while you sleep! The stimulant-free combination of the ingredients in Lipotrophin PM™ are specially designed to increase production of your body’s natural fat-burning hormones, while also promoting deeper, more restful sleep. Works best when used in conjunction with Lipotrophin AM™.
Since our conception, pro bodybuilder Johnny Stewart has taken quite an interest in our products and as a result is now our spokesperson. (You may recall Johnny took 2nd to Bob Chicherillo in this year’s IFBB Masters Pro World Championships). Keep an eye out for us at many major NPC events around the country this season.
For more information or to order free samples, go to our web site, www.appliednutriceuticals.com. We're expecting our products to be available here on BB.com later this month.
Thanks for your time and I look forward to hearing your comments and/or questions.
Don
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01-02-2007, 01:19 PM #1
New Supplement Manufacturer - Applied Nutriceuticals
Last edited by donorrell; 01-02-2007 at 01:22 PM. Reason: add info
Former Prez, Applied Nutriceuticals - now just lurking...
"98% of your happiness in life is determined by who you choose to spend it with."
"Never let your mouth write checks your body can't cash"
"Little dogs bark. The big ones don't have to."
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01-02-2007, 01:21 PM #2
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01-02-2007, 02:27 PM #12
- Join Date: Jan 2006
- Location: United Kingdom (Great Britain)
- Posts: 12,271
- Rep Power: 15388
These look and sound good Don.
Especially the IGF-2 and the Neovar stacked together.
Good luck for the future man.
Would love to try these out and have sent an email for some of your samples of these 2 products.
What price would you be putting them on the market at?Believe to Achieve
Work Hard Play Hard
The above are my views only and do not constitute to medical advice
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01-02-2007, 02:28 PM #13
Perceptive...but make no mistake; they are vastly superior in quality and consistancy to comparable products. Our focus is to promote the merits of what our products can do to for our fellow bodybuilders, how to use them optimally, and drive results. However, I agree there will most likely be some interesting dialog forthcoming. Looking forward to it!
Former Prez, Applied Nutriceuticals - now just lurking...
"98% of your happiness in life is determined by who you choose to spend it with."
"Never let your mouth write checks your body can't cash"
"Little dogs bark. The big ones don't have to."
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01-02-2007, 02:31 PM #14
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01-02-2007, 02:35 PM #15
Pricing will be determined by BB.com and any other retail outlets it is available through. I don't mean to be elusive but I don't want to dictate what our distributors resell product for. We don't sell directly off of our site since we want to move all product though our distributor partners rather than compete against them...just a philosophy of mine, so to speak. Hang tight a few more days and we should have more info available.
Former Prez, Applied Nutriceuticals - now just lurking...
"98% of your happiness in life is determined by who you choose to spend it with."
"Never let your mouth write checks your body can't cash"
"Little dogs bark. The big ones don't have to."
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01-02-2007, 02:37 PM #16
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01-02-2007, 02:50 PM #19
RESEARCH is our middle name. If we put it in print, rest assured we can defend it, document it and explain it in a way that make sense. Thanks for noticing - that's where we've put most of time and financial resources - into making sure we've truly got something of value to offer that no one else has.
Former Prez, Applied Nutriceuticals - now just lurking...
"98% of your happiness in life is determined by who you choose to spend it with."
"Never let your mouth write checks your body can't cash"
"Little dogs bark. The big ones don't have to."
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01-02-2007, 02:51 PM #20
- Join Date: Dec 2005
- Location: Atlanta, Georgia, United States
- Age: 54
- Posts: 4,002
- Rep Power: 15131
I like the website and the writeups. Good luck with your company and welcome to BB.com.
"Giving life support to those who overdosed on an underdose of reality."--DarkPoet
First Order Log and Workout Program:
http://forum.bodybuilding.com/showthread.php?t=108602131
Gaspari Thyrotabs Log:
http://forum.bodybuilding.com/showthread.php?t=107877761
Athletic Edge Nutrition IntrAstack log:
http://forum.bodybuilding.com/showthread.php?t=7399561
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01-02-2007, 02:53 PM #21
It's great stuff. I've been on it for about a month and have gained almost 10 lbs. I've got to admit the holiday eating binges probably also contributed to the weight gain, but the good news is despite the excess of eggnog and Mom's home cookin' my waist is still the same. But don't take it from me - let me send you some to try out.
Former Prez, Applied Nutriceuticals - now just lurking...
"98% of your happiness in life is determined by who you choose to spend it with."
"Never let your mouth write checks your body can't cash"
"Little dogs bark. The big ones don't have to."
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01-02-2007, 02:55 PM #22
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01-02-2007, 03:39 PM #30
- Join Date: Jan 2005
- Location: Sitting in my treestand, patiently and quietly waiting on the next world record P&Y buck to walk past.
- Posts: 646
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Welcome to the forum AN! Good luck with the new company! Wish ya all the best. Email sent. My wife is most interested in your fat burner products!
The Socialist Party candidate for President of the US, Norman Thomas, said this in a 1944 speech: "The American people will never knowingly adopt socialism. But, under the name of "liberalism," they will adopt every fragment of the socialist program, until one day America will be a socialist nation, without knowing how it happened."
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