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  1. #1
    Registered User coolcoolcat's Avatar
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    Personal Training Studio vs. Gym

    I'm looking into opening up my own gym with a friend of mine. I'm a CPT in Cleveland OH, and I live in a part of the city where people have money and there aren't many gyms around, plus the majority of the populus out here is 40 and younger. I've always wanted to run my own gym, but for lack of funds sake I'm considering opening up a studio for training instead. I'd imagine a Gym with memberships etc would have much more overhead in that the space would need to be larger, new and nice equipment, advertising etc to keep up with the competition. But with a PT studio I wouldn't need nearly as much space, or equipment. Does anyone have any entreprenurial experience in either one of these areas?
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  2. #2
    Registered User Dden's Avatar
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    I would say do a little research in your area to see if the pt studios are successful. If none of them are very successful I wouldn't go that route unless you know why they aren't successful and it's something that can easily be fixed. Such as the case with the studio that your currently at with the no advertising rule. If there aren't many studios around and you think it might just be a matter of advertising then go for it and think of smart ways to advertise so that people will choose you. As far as a gym goes, yes you are right. The overhead is very high and it takes years to get your money back because of the cost of equipment. Also as state before, you would have to offer something that the others do not have to be successful (give them a reason to choose you vs the competitor.) That being said, do your research around the area then make a decision.
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  3. #3
    Registered User justinslayer's Avatar
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    A pt studio is always cheaper than a full blown membership based gym
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    Registered User MT1979's Avatar
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    My studio has memberships, it's just not my primary focus. I didn't have a single membership on my pro-forma I gave to the bank. I started doing it b/c there was demand for it.
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    www.personal-trainer-atlanta.com

    Personal Training is the way to go because you get the trainer and the gym all for one price rather than paying for a gym membership and a Personal Trainer
    try this site
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    good site

    great personal trainer to check out in Atlanta GA
    Evolution personal training in Atlanta, Ga
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    Studio

    Originally Posted by coolcoolcat View Post
    I'm looking into opening up my own gym with a friend of mine. I'm a CPT in Cleveland OH, and I live in a part of the city where people have money and there aren't many gyms around, plus the majority of the populus out here is 40 and younger. I've always wanted to run my own gym, but for lack of funds sake I'm considering opening up a studio for training instead. I'd imagine a Gym with memberships etc would have much more overhead in that the space would need to be larger, new and nice equipment, advertising etc to keep up with the competition. But with a PT studio I wouldn't need nearly as much space, or equipment. Does anyone have any entreprenurial experience in either one of these areas?
    I started out as a studio, after years as a PT in other gyms, but after my lease was up I upgraded to a gym. My buddy owned a small gym and told me about it and how it was different because of the PT/Boot Camp focus. It was a great idea because the gym on its own is very profitable and I struggled to keep full with clients in the studio, but now I have had to hire 4 extra PTs to cover the business. The gym is small, 3200 sq ft, and we run 24 hour access with no front desk to keep the costs down. It took about $40k to get going, but financially it was the best investment that I could make and stay in fitness. Especially if there are not a ton of gyms around. I know that big boxes can be crazy expensive but small boxes are just so easy to get into and get profitable. You just need to figure out your monthly operating expenses and make sure that you sell enough memberships to cover that expense, because then you are running a no-expense PT business. What really surprised me was how much money the gym made! I recommend that you do your research on a small gym. I know that Snap and Anytime Fitness are pretty good but I went with one with the same concept but focused on Fitness Services because I am a PT at heart... Not a ton more invested, but my return now is soooo much better than when I had a studio that I recommend to everyone who has a studio because studios, at least mine, just don't get a heck of a lot of walk-ins to sell training to while gyms get tons by comparison. Good Luck.

    www.bodyrenewfitness.com
    www.brspecialists.net
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    Banned Gr8Wall's Avatar
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    Originally Posted by brspecialists View Post
    I started out as a studio, after years as a PT in other gyms, but after my lease was up I upgraded to a gym. My buddy owned a small gym and told me about it and how it was different because of the PT/Boot Camp focus. It was a great idea because the gym on its own is very profitable and I struggled to keep full with clients in the studio, but now I have had to hire 4 extra PTs to cover the business. The gym is small, 3200 sq ft, and we run 24 hour access with no front desk to keep the costs down. It took about $40k to get going, but financially it was the best investment that I could make and stay in fitness. Especially if there are not a ton of gyms around. I know that big boxes can be crazy expensive but small boxes are just so easy to get into and get profitable. You just need to figure out your monthly operating expenses and make sure that you sell enough memberships to cover that expense, because then you are running a no-expense PT business. What really surprised me was how much money the gym made! I recommend that you do your research on a small gym. I know that Snap and Anytime Fitness are pretty good but I went with one with the same concept but focused on Fitness Services because I am a PT at heart... Not a ton more invested, but my return now is soooo much better than when I had a studio that I recommend to everyone who has a studio because studios, at least mine, just don't get a heck of a lot of walk-ins to sell training to while gyms get tons by comparison. Good Luck.

    www.bodyrenewfitness.com
    www.brspecialists.net

    Great info man! Good insight and alot of what you just said makes sense to somebody like me who is on the fence as to what to do. Great input from all infact!
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