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  1. #1
    Multi-Quoter Dirk_'s Avatar
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    Starting my own line of high protein baked goods

    I am trying to start my own line of protein bars/drinks/cereal etc. and I need some help!

    What kind of bars do you buy (type - granola?, chocolate?, brand - supreme? oh yeah!?)?
    Do you care if it's natural?
    Does price matter?
    Anything you wish was out there?

    I think the market I am going after is general public who eat chocolate bars - My bars will taste similar, just less fat and more protein. So no reason they shouldn't eat them instead!

    Possible things I don't see around here I might try to get (All high protein): Brownies, Muffins, Cereal, Pancakes, etc...

    Appreciate all your feedback.
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  2. #2
    Banned DanDabinsky's Avatar
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    Originally Posted by Dirk_ View Post
    I am trying to start my own line of protein bars/drinks/cereal etc. and I need some help!

    What kind of bars do you buy (type - granola?, chocolate?, brand - supreme? oh yeah!?)?
    Do you care if it's natural?
    Does price matter?
    Anything you wish was out there?

    I think the market I am going after is general public who eat chocolate bars - My bars will taste similar, just less fat and more protein. So no reason they shouldn't eat them instead!

    Possible things I don't see around here I might try to get (All high protein): Brownies, Muffins, Cereal, Pancakes, etc...

    Appreciate all your feedback.
    can u make little debbie kinda protein bars????
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  3. #3
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    Originally Posted by Dirk_ View Post
    What kind of bars do you buy (type - granola?, chocolate?, brand - supreme? oh yeah!?)?
    Both types and brands vary.

    Originally Posted by Dirk_ View Post
    Do you care if it's natural?
    Yes.
    Originally Posted by Dirk_ View Post
    Does price matter?
    Insightful question. What do you think?

    Originally Posted by Dirk_ View Post
    Anything you wish was out there?
    Yes. Salvation, in bar form.
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  4. #4
    Registered User OG925's Avatar
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    has to be natural. YESSSS. incorporate more whole food like peanuts whole, whole grains, healthy fats, and so on.

    also a protein cupcake, or bread like protein.

    flavor: i personally like pumkin anything, basic vanilla, chocolate, cinnamon roll, peanut butter, oatmeal raisin, banana, strawberry, and ive never seen a unflavored protein bar.
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  5. #5
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    Exclamation

    Originally Posted by Dirk_ View Post
    I am trying to start my own line of protein bars/drinks/cereal etc. and I need some help!

    What kind of bars do you buy (type - granola?, chocolate?, brand - supreme? oh yeah!?)?
    Do you care if it's natural?
    Does price matter?
    Anything you wish was out there?

    I think the market I am going after is general public who eat chocolate bars - My bars will taste similar, just less fat and more protein. So no reason they shouldn't eat them instead!

    Possible things I don't see around here I might try to get (All high protein): Brownies, Muffins, Cereal, Pancakes, etc...

    Appreciate all your feedback.

    I love Parrillo brand.

    They have tons of stuff, like pancake mix, muffin mix, cake mix.

    If you came up with something like that it would be great.

    They have so many different flavors of bars as well...Banana/PB is my fav.

    Price matters, but it depends on what I am getting for my money.

    The bars I try to buy are usually around 30 g Pro, 20g carb (complex, no sugar), 5 fat
    Rammer Jammer, give em' hell Alabama
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  6. #6
    Banned DanDabinsky's Avatar
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    well promax makes great tasting bars maybe u can make something like that but like i said little debbie flavor....
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  7. #7
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    Originally Posted by DanDabinsky View Post
    well promax makes great tasting bars maybe u can make something like that but like i said little debbie flavor....
    Doesnt promax bars have a ton of sugar in it?
    Rammer Jammer, give em' hell Alabama
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  8. #8
    Registered User mix5's Avatar
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    Talking

    Basically add protein to normally high-carb/high-sugar foods, such as baking mixes, cereals, granola, sweet treats/desserts, BREAD, basically all the stuff that has already been mentioned, while also lowering carbs and sugar by increasing fiber.

    Natural/organic is always a plus too, no one wants to see chemicals and preservatives in the ingredient list.

    Jello, jam, and energy drinks could work too.

    BTW,this is a great idea and I hope the best for you!!

    P.S. People are becoming obessessed with flax and omega-3, so if you stick some EFA's in your goods you should make a fortune $$
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  9. #9
    Moisture farmer desslok's Avatar
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    Can you list what would be competing products? Are you talking snickers marathon bars? Clif builder bars? VPX zero bars? Or actual baked goods. And if you are talking natural baked goods are you thinking just local pickup/delivery?
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  10. #10
    VasKular...Pump Dominance GetRippedInc's Avatar
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    Originally Posted by Dirk_ View Post
    I am trying to start my own line of protein bars/drinks/cereal etc. and I need some help!

    What kind of bars do you buy (type - granola?, chocolate?, brand - supreme? oh yeah!?)?
    Do you care if it's natural?
    Does price matter?
    Anything you wish was out there?

    I think the market I am going after is general public who eat chocolate bars - My bars will taste similar, just less fat and more protein. So no reason they shouldn't eat them instead!

    Possible things I don't see around here I might try to get (All high protein): Brownies, Muffins, Cereal, Pancakes, etc...

    Appreciate all your feedback.
    Might want to rethink your idea. 10,000 bars on the market right now with millions of dollars backing marketing, formulating, packaging, ingredients. This doesn't cover the need to be gMP compliant, insurance costs ect...

    It's cool that you are trying but if you are seriously coming on here asking for feedback you haven't planned enough out.

    The brownies, muffins, cereal, pancakes ect... have all been done by large companies.
    Such much Placebo in here.
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  11. #11
    Yes.....I'm that wrestler MASSter's Avatar
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    Originally Posted by GetRippedInc View Post
    Might want to rethink your idea. 10,000 bars on the market right now with millions of dollars backing marketing, formulating, packaging, ingredients. This doesn't cover the need to be gMP compliant, insurance costs ect...

    It's cool that you are trying but if you are seriously coming on here asking for feedback you haven't planned enough out.

    The brownies, muffins, cereal, pancakes ect... have all been done by large companies.
    This.......Oh well....guess I don't have to post now.....thanks for stealing my thunder. OP....have you even tried baking any concoctions of your own? I say experiment in your kitchen with things you like and if you make something brilliant then start at your local gym with samples and get some feedback and go from there. And if it never pans out as a business you can have some creative ways to get your own macros in.
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  12. #12
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    Personally I would never buy a "high protein baked good" simply because I can make better tasting stuff with macros tailored to my personal nutritional needs.
    "Nutrition for powerlifting: If you are serious about it, you will eat f*cking everything and get strong as $hit." - HamburgerTrain
    http://forum.bodybuilding.com/showthread.php?t=155661573&pagenumber=
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  13. #13
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    Don't let anyone stop you from doing what you're passionate for, but manufacturing is a hard business to get started. Read a few books on starting your own business while you come up with recipes. Good luck.
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  14. #14
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    Ive always wanted to see a fat-free protein bar. Inb4fatdoesntmakeyoufat

    Just for convenience sake in a rush needing some quick protein id ejoy going for a fat-free moderate-carb protein bar instead of having to sacrifice say 8-10 grams out of my macros for a protein bar...

    Also, as everyone above said your best bet is to start local with a one-of-a-kind idea. If its good enough start advertising elsewhere.

    Think about foods that youd never expect to be "high-protein". Something like a pre-packaged chocolate dipped banana with the protein being blended in the choc., just random things like that i believe would sell. Or you could think of pullin the 1up card on Bolthouse Farms and make great-tasting bottled protein smoothies, milks, lattes, juices, etc, without the 23597325385723 grams of sugar, fat, and carbs. If it were me, I would start by attempting to monoploize on a product already out there, only make it better. Ingredients, price, taste, all that. Small things count.
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  15. #15
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    Originally Posted by Dirk_ View Post
    Does price matter?
    pffft, no! That sh!t grows on trees. Who cares about cost?
    I can resist everything except temptation.
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  16. #16
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    Originally Posted by Dirk_ View Post
    I am trying to start my own line of protein bars/drinks/cereal etc. and I need some help!

    What kind of bars do you buy (type - granola?, chocolate?, brand - supreme? oh yeah!?)?
    Do you care if it's natural?
    Does price matter?
    Anything you wish was out there?

    I think the market I am going after is general public who eat chocolate bars - My bars will taste similar, just less fat and more protein. So no reason they shouldn't eat them instead!

    Possible things I don't see around here I might try to get (All high protein): Brownies, Muffins, Cereal, Pancakes, etc...

    Appreciate all your feedback.
    Dude don't listen to the nah sayers. If no one ever took a risk in this country then where would we be? My first concern is preservatives. I haven't found a single good natrual protein bar that didn't contain high amounts of sugar. ALso think about meal replacements. Something that is ranked on % of protein, carbs, and fats like 50, 20, 30 or something like that. Doesn't have to be a drink, it could be a natural frozen dinner or something.
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  17. #17
    Multi-Quoter Dirk_'s Avatar
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    Originally Posted by OG925 View Post
    has to be natural. YESSSS. incorporate more whole food like peanuts whole, whole grains, healthy fats, and so on.

    also a protein cupcake, or bread like protein.

    flavor: i personally like pumkin anything, basic vanilla, chocolate, cinnamon roll, peanut butter, oatmeal raisin, banana, strawberry, and ive never seen a unflavored protein bar.
    I think unflavoured would taste like ****...
    The line would def be natural. Probably not organic because it's more expensive.

    Originally Posted by wood78221 View Post
    I love Parrillo brand.

    They have tons of stuff, like pancake mix, muffin mix, cake mix.

    If you came up with something like that it would be great.

    They have so many different flavors of bars as well...Banana/PB is my fav.

    Price matters, but it depends on what I am getting for my money.

    The bars I try to buy are usually around 30 g Pro, 20g carb (complex, no sugar), 5 fat
    Thanks brah...I just saw the site. I like there idea, but not in powder form.
    The manufacturer I found is a baker, and doesn't really get into powders.


    Originally Posted by wood78221 View Post
    Doesnt promax bars have a ton of sugar in it?
    Me personally, I like artifical sweeteners...so sugars alcohol. Do any of you care if this replaces actual sugars?

    Originally Posted by mix5 View Post
    Basically add protein to normally high-carb/high-sugar foods, such as baking mixes, cereals, granola, sweet treats/desserts, BREAD, basically all the stuff that has already been mentioned, while also lowering carbs and sugar by increasing fiber.

    Natural/organic is always a plus too, no one wants to see chemicals and preservatives in the ingredient list.

    Jello, jam, and energy drinks could work too.

    BTW,this is a great idea and I hope the best for you!!

    P.S. People are becoming obessessed with flax and omega-3, so if you stick some EFA's in your goods you should make a fortune $$
    Yeah, the fats would be poly and mono, not too much saturated. I will see if we can get flax and omega-3 in there.
    Natural is possible but organic I think would raise the price too high.
    I am trying to go after the general public and not the health industry.
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  18. #18
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    Originally Posted by Dirk_ View Post
    I am trying to start my own line of protein bars/drinks/cereal etc. and I need some help!

    What kind of bars do you buy (type - granola?, chocolate?, brand - supreme? oh yeah!?)?
    Do you care if it's natural?
    Does price matter?
    Anything you wish was out there?

    I think the market I am going after is general public who eat chocolate bars - My bars will taste similar, just less fat and more protein. So no reason they shouldn't eat them instead!

    Possible things I don't see around here I might try to get (All high protein): Brownies, Muffins, Cereal, Pancakes, etc...

    Appreciate all your feedback.
    I started my own health-food product about a year and a half ago - PRO OATS. I can't post a link to it, just google for PRO OATS; we're also on facebook and twitter. Feel free to PM me if you want any help or need to bounce ideas off me.
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    Originally Posted by desslok View Post
    Can you list what would be competing products? Are you talking snickers marathon bars? Clif builder bars? VPX zero bars? Or actual baked goods. And if you are talking natural baked goods are you thinking just local pickup/delivery?
    Well, I was thinking a couple things, which is why I'm asking you guys for help.
    1 - I can compete against chocolate bars to the general public, but add protein, less fat and less carb while tasting like a chocolate bar and I would advertise the **** out of it.

    2 - I can compete against a myoplex, supreme, oh yeah - meal replacement/protein bars

    3 - I can go up against clif, lara - natural, healthy bars

    The manufacturer does all kinds of baked goods and can mix any kind of protein, fats, oils, grains, berries, pretty much whatever I want.
    They deliver to me.

    Originally Posted by GetRippedInc View Post
    Might want to rethink your idea. 10,000 bars on the market right now with millions of dollars backing marketing, formulating, packaging, ingredients. This doesn't cover the need to be gMP compliant, insurance costs ect...

    It's cool that you are trying but if you are seriously coming on here asking for feedback you haven't planned enough out.

    The brownies, muffins, cereal, pancakes ect... have all been done by large companies.
    I understand 10,000 million companies do it and I know the competition is tough, BUT I have a starting edge. I already have 40 grocery stores to put these bars into that are very busy.
    It would be private label so most of the insurance cost, etc. are through the manfacturer.

    I agree they have all been done, but you only find these things at places like GNC or what not, where majority of people that aren't into it don't go.
    So by using the grocery stores as my outlet for my first line, it is something I want to promote to general public and not healthy/fitness people.


    Originally Posted by MASSter View Post
    This.......Oh well....guess I don't have to post now.....thanks for stealing my thunder. OP....have you even tried baking any concoctions of your own? I say experiment in your kitchen with things you like and if you make something brilliant then start at your local gym with samples and get some feedback and go from there. And if it never pans out as a business you can have some creative ways to get your own macros in.
    If the manufcaturer isn't cheap enough then I am going to scrap the idea. I am getting pricing today.
    I wouldn't go and do my own concotions but he said he can do any I want.
    I have a f/t job so that would be tough in my spare time.


    Originally Posted by DerickNW View Post
    Don't let anyone stop you from doing what you're passionate for, but manufacturing is a hard business to get started. Read a few books on starting your own business while you come up with recipes. Good luck.
    Thanks brah!

    Originally Posted by hrdgain3r89 View Post
    Ive always wanted to see a fat-free protein bar. Inb4fatdoesntmakeyoufat

    Just for convenience sake in a rush needing some quick protein id ejoy going for a fat-free moderate-carb protein bar instead of having to sacrifice say 8-10 grams out of my macros for a protein bar...

    Also, as everyone above said your best bet is to start local with a one-of-a-kind idea. If its good enough start advertising elsewhere.

    Think about foods that youd never expect to be "high-protein". Something like a pre-packaged chocolate dipped banana with the protein being blended in the choc., just random things like that i believe would sell. Or you could think of pullin the 1up card on Bolthouse Farms and make great-tasting bottled protein smoothies, milks, lattes, juices, etc, without the 23597325385723 grams of sugar, fat, and carbs. If it were me, I would start by attempting to monoploize on a product already out there, only make it better. Ingredients, price, taste, all that. Small things count.
    High protein shakes/smoothies are a good idea but those come with the natural sugars from fruit, etc.
    If it's possible, I will def look into it!

    My options with this manufacturer are:
    Brownies, Muffins, granola bars, protein bars, cookies, etc.
    any of these can be either protein/meal replacement/high fat/high carb - pretty much whatever I want.

    I would like to start with one category, build it up, then come out with the rest.
    So I'm thinking the bars to start...
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    If it is half palatable and with at least 30 grams of protein, the only other thing I'm going to look at is price.

    If it's $3.00 + per bar, forget it...there are a ton of cheaper options on the market, regardless of what their quality is like.

    If it's closer to $2.00 a bar then we're starting to get serial.

    If a package of 12 comes out to $12.00 a bar then I'll tell you right now I'll buy it with no hesitation. Considering a package of CLIF bars from Costco costs about 20 bucks (with 18 bars in a package) then the only way I'd take your bars over them is if yours were similar with natural ingredients, but had another 10-15 more grams of protein.


    So in closing, here's what it'd take to make these a slam dunk

    -Mediocre taste at LEAST (This has to do more with texture than anything. A crunchy, chewy protein bar can taste like poop but it's still easy to eat).
    -Make them have at LEAST 30g's of protein (Whether they're cookies with 15 grams each and come in packages of 2, or just bars)
    -Last but not LEAST, have them be affordable. We'd all be eating protein bars left and right if they were cheap.
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    Originally Posted by ErickStevens View Post
    Personally I would never buy a "high protein baked good" simply because I can make better tasting stuff with macros tailored to my personal nutritional needs.
    i'm with you. for those reasons plus way way way cheaper.

    but good luck, op.
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    Originally Posted by samcanadian View Post
    -Make them have at LEAST 30g's of protein
    The BROBar, now with 31gm of protein, knocking through the mythical 30gm limit. I personally would be interested in a decent tasting brownie, with whey isolate as the sole protein source, and no sugar alcohols, maybe just stevia. I tried the colossal protein brownies before, but that warning on the label about them having a laxative effect was correct.
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  23. #23
    Custom User MikeK46's Avatar
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    Originally Posted by Dirk_ View Post
    Appreciate all your feedback.
    These are the only ones that caught my attention and that I'd eat if I wanted protein bars. Take heed. Finally a bar that's not a candy bar with protein added. We want quality protein as the main ingredient, and sweetener as the last. Though I wouldn't mind if it had some more carbs (hint: oatmeal) and was sweetened with fruit instead of sucralose.







    Ingredients: Whey Protein Isolate, Milk Protein Isolate, Chicory Root Fiber, Natural Peanut and Almond Butters, Peanuts and Almonds, Sea Salt and Natural Flavors, Lo Han Guo, Sucralose

    http://questproteinbar.com/
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    Originally Posted by MikeK46 View Post
    These are the only ones that caught my attention and that I'd eat if I wanted protein bars. Take heed. Finally a bar that's not a candy bar with protein added. We want quality protein as the main ingredient, and sweetener as the last. Though I wouldn't mind if it had some more carbs (hint: oatmeal) and was sweetened with fruit instead of sucralose.







    Ingredients: Whey Protein Isolate, Milk Protein Isolate, Chicory Root Fiber, Natural Peanut and Almond Butters, Peanuts and Almonds, Sea Salt and Natural Flavors, Lo Han Guo, Sucralose

    http://questproteinbar.com/
    Those look good and I really appreciate the short, all-natural ingredient list. I may have to check them out when I start gaining eventually.
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    Originally Posted by mcascone View Post
    Those look good and I really appreciate the short, all-natural ingredient list. I may have to check them out when I start gaining eventually.
    Oh and I also REALLY like the Lenny & Larry protein brownies. A little high in cals but DELICIOUS.

    Check out http://pro-oats.com to see the product I've developed.
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    At the end of the day, that above poster was right...I can usually just make my own stuff for cheaper and with better macros
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    Originally Posted by mcascone View Post
    Check out http://pro-oats.com to see the product I've developed.
    Looks pretty good, but why add sucrose to the dried fruit? The protein is also quite low, despite having the whey added.
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    Every protein bar costs 5+ bucks here. feelsbadman.
    5 lbs ON whey = 80 bucks. FML
    Sorry to derail, good luck to you OP. If you have places to sel it, you have a good starting point.
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    Originally Posted by MikeK46 View Post
    These are the only ones that caught my attention and that I'd eat if I wanted protein bars. Take heed. Finally a bar that's not a candy bar with protein added. We want quality protein as the main ingredient, and sweetener as the last. Though I wouldn't mind if it had some more carbs (hint: oatmeal) and was sweetened with fruit instead of sucralose.

    Ingredients: Whey Protein Isolate, Milk Protein Isolate, Chicory Root Fiber, Natural Peanut and Almond Butters, Peanuts and Almonds, Sea Salt and Natural Flavors, Lo Han Guo, Sucralose

    http://questproteinbar.com/
    Damn you beat me to it! OP..Make these bars for a lower price and ill buy a case.
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  30. #30
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    No more free Quest bars.
    "Nutrition for powerlifting: If you are serious about it, you will eat f*cking everything and get strong as $hit." - HamburgerTrain
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