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  1. #1
    LIFT HEAVY HALTEH's Avatar
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    Question Personal Training business names?

    So, I'm kind of in the middle of setting up and creating my own personal trainining business (hoping it kicks off well). Studio is also in the making.

    Does anyone have any unique, cool ideas for business names?

    Will rep!
    Pain heals, chicks dig scars; glory lasts forever.
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  2. #2
    Strength Coach tovlakas's Avatar
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    Originally Posted by HALTEH View Post
    So, I'm kind of in the middle of setting up and creating my own personal trainining business (hoping it kicks off well). Studio is also in the making.

    Does anyone have any unique, cool ideas for business names?

    Will rep!
    Rather than giving you some random useless name, how about you list some "themes" or phrases that you want to associate your business with, as well as your target market and I will help you brainstorm... I'm pretty good at that.

    A business name is NOT just a random word or phrase... well, a good one anyway. Your entire business persona starts from and radiates down from the business name, so picking something that has the feel and message that you want to convey is critical. Best way to start is to list your themes, power words/phrases and your target market.

    Hopefully this can be a good "hands-on" tutorial for other trainers when they are ready to create business names of their own. I've done it about 10 times for my own businesses and other businesses.

    For instance, 2BFit has a few reasons... my name is Benjamin Ballinger which is two b's and it also means "to be fit" and fit is becoming increasingly used by my target market over say, thin or "in shape". it's short, sweet and to the point and attractive to my client base.

    My bootcamp is called CORE Condition and it stands for two things: the CORE acronym stands for *C*alisthenics/*O*bstacle courses, *R*esistance training and *E*ndurance training, which I cycle through every M/W/F and then T/Th I do core and conditioning... hence the overall name. Those areas of emphasis are the most effective in my opinion for my client base, so that's why I chose to focus on them. Besides that, "core" is a trendy term among my target market and alliterations (same letter starting two or more words in a row) can be a powerful marketing technique.

    My previous business was Iron Fork, which stood for lifting iron and eating with a fork (fitness and nutrition together) and our target market was more focused towards a crowd that would be attracted to "pumping iron" or that kind of old-school, metal and brawn mentality.
    Last edited by tovlakas; 08-26-2010 at 08:41 PM.
    Ben Ballinger
    Strength Coach and Owner of Training Ground OC, LLC and Ballinger Athletic Performance, Inc.

    Training Ground OC Website: http://www.traininggroundoc.com
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  3. #3
    Broscience > Studies Al Shades's Avatar
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    Originally Posted by HALTEH View Post
    So, I'm kind of in the middle of setting up and creating my own personal trainining business (hoping it kicks off well). Studio is also in the making.

    Does anyone have any unique, cool ideas for business names?

    Will rep!
    [Your town name] Fitness

    ^ Best idea. Branding works. Try it.
    All real talk, all the time. 100% of my posts have the (srs) tag. I don't do BS and trolling.

    Bodybuilding has been advanced through anecdotal knowledge ("broscience"). Studies are over-rated. Experienced BB'ers understand training far better than scientists.

    I've always had the belief that if you want to be where somebody is, then do what they did...the real experts are the ones that are in the gym getting the job done. Those are the people that you need to listen to. – Dave Tate
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  4. #4
    Registered User TheLedge's Avatar
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  5. #5
    BRB... Eating a chicken askthetrainer's Avatar
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    Originally Posted by HALTEH View Post
    So, I'm kind of in the middle of setting up and creating my own personal trainining business (hoping it kicks off well). Studio is also in the making.

    Does anyone have any unique, cool ideas for business names?

    Will rep!
    This may not be exactly what you're looking for but I find this tool (website) invaluable for this kind of thing.

    A local business name and a website should go hand in hand because most legit businesses have a website right?

    This website http://www.bustaname.com/ lets you enter a bunch of words and it gives you all the possible (available) website domain names, which saves TONS of time....

    Even though some names may be unavailable you definitely want to check them 1, because it's analyzing your competition and 2 because they may be for sale by domain squatters and if you want the name you'll have to pay a bit extra...
    Contact me about our author Program

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  6. #6
    LIFT HEAVY HALTEH's Avatar
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    Originally Posted by askthetrainer View Post
    This may not be exactly what you're looking for but I find this tool (website) invaluable for this kind of thing.

    A local business name and a website should go hand in hand because most legit businesses have a website right?

    This website http://www.bustaname.com/ lets you enter a bunch of words and it gives you all the possible (available) website domain names, which saves TONS of time....

    Even though some names may be unavailable you definitely want to check them 1, because it's analyzing your competition and 2 because they may be for sale by domain squatters and if you want the name you'll have to pay a bit extra...
    Thanks! Will give it a shot for sure.


    I also love the idea of Blood N Guts haha, but I doubt poor little woman and children will... Unless I just turn into the most badass hardcore gym in my area.....hmmmmmm lol
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  7. #7
    Registered User MVP's Avatar
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    Originally Posted by Al Shades View Post
    [Your town name] Fitness

    ^ Best idea. Branding works. Try it.
    Yep
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  8. #8
    Registered User Physiologist's Avatar
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    Originally Posted by tovlakas View Post
    Rather than giving you some random useless name, how about you list some "themes" or phrases that you want to associate your business with, as well as your target market and I will help you brainstorm... I'm pretty good at that.

    A business name is NOT just a random word or phrase... well, a good one anyway. Your entire business persona starts from and radiates down from the business name, so picking something that has the feel and message that you want to convey is critical. Best way to start is to list your themes, power words/phrases and your target market.

    Hopefully this can be a good "hands-on" tutorial for other trainers when they are ready to create business names of their own. I've done it about 10 times for my own businesses and other businesses.

    For instance, 2BFit has a few reasons... my name is Benjamin Ballinger which is two b's and it also means "to be fit" and fit is becoming increasingly used by my target market over say, thin or "in shape". it's short, sweet and to the point and attractive to my client base.

    My bootcamp is called CORE Condition and it stands for two things: the CORE acronym stands for *C*alisthenics/*O*bstacle courses, *R*esistance training and *E*ndurance training, which I cycle through every M/W/F and then T/Th I do core and conditioning... hence the overall name. Those areas of emphasis are the most effective in my opinion for my client base, so that's why I chose to focus on them. Besides that, "core" is a trendy term among my target market and alliterations (same letter starting two or more words in a row) can be a powerful marketing technique.

    My previous business was Iron Fork, which stood for lifting iron and eating with a fork (fitness and nutrition together) and our target market was more focused towards a crowd that would be attracted to "pumping iron" or that kind of old-school, metal and brawn mentality.
    When I saw that your company was 2Bfit, I did not know your name was Ben B. I just thought you were riding on the Gen Y text/internet talk thing and shortening To (2) and be (B).
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  9. #9
    Strength Coach tovlakas's Avatar
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    Originally Posted by Physiologist View Post
    When I saw that your company was 2Bfit, I did not know your name was Ben B. I just thought you were riding on the Gen Y text/internet talk thing and shortening To (2) and be (B).
    Right, but even that abbreviation behavior appeals to my target market so it's a win-win.
    Ben Ballinger
    Strength Coach and Owner of Training Ground OC, LLC and Ballinger Athletic Performance, Inc.

    Training Ground OC Website: http://www.traininggroundoc.com
    Ballinger Athletic Performance Website: http://www.ballingerathleticperformance.com

    Connect With Me:
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  10. #10
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  11. #11
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    Originally Posted by askthetrainer View Post
    This may not be exactly what you're looking for but I find this tool (website) invaluable for this kind of thing.

    A local business name and a website should go hand in hand because most legit businesses have a website right?

    This website http://www.bustaname.com/ lets you enter a bunch of words and it gives you all the possible (available) website domain names, which saves TONS of time....

    Even though some names may be unavailable you definitely want to check them 1, because it's analyzing your competition and 2 because they may be for sale by domain squatters and if you want the name you'll have to pay a bit extra...
    Edit - sweet. OutStrength.com may be mine
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