Hey Everyone, our company Bodybuilding Provision Technologies, the guys that introduced Whey Crisps http://www.bodybuilding.com/store/bpt/wheycrisps.html
want to promote our new whey protein powder. Read on...
The Worlds First Soy Lecithin Free Whey Protein.
Here at Bodybuilding Provision Technologies we are always looking for ways to make things better, invent new products, and find better ways to grow muscle. We are about to introduce to you a new era in protein supplementation, and new concept really, something that has never been addressed before. So let us start from the beginning. (By the way this is pretty controversial, so if you don?t want to be shocked, stunned, disappointed, and outraged all at the same time please do not read, we don?t want to be responsible for anyone?s suicide!)
In order for a powder to be soluble in a liquid it must be instantized. You wont find instantized in the dictionary, its an industry term. Technically ?instantized? means improving dispersion. But to us bodybuilders it means making a powder mix easily with a spoon so it quickly converts to a complete liquid and no lumps or clumps of powder are showing. Nobody likes a lumpy or clumpy protein drinks. Ninety-nine point nine percent of whey protein powders or protein blends are instantized. Instantizing a powder is a great thing. Without instantizing we would not be able to drink protein shakes with a spoon or shaker cup. It would always require a blender and even so, you would still get clumps and lumps or powder and if you ran the blender to fast it would foam. Yes, INSTANTIZING IS A GREAT THING!!! Three cheers for instantizing, HIP, HIP, HOOOORAY!!!
How its done
Supplement company?s don?t make their own whey protein powders. Larger dairy and cheese company?s make these products. Whey protein comes from milk and cheese thus whey protein manufacturing is done by these company?s. These dairy and cheese company?s take the liquid stream of whey and use filters to get the non-protein material separated. The finished product can be whey protein concentrate or whey protein isolate. After that it is made into a powder, usually through spray drying. Each one is a great protein to use. But the manufacturing process is not completed yet. Next the whey protein concentrate or whey protein isolate powder has to be INSTANTIZE. Because consumers like your self are no way in hell going to drink a powder that is NOT instantized. Thus the whey protein manufacturers usually send the NON-Instant whey powder to be INSTANTIZED at a facility that specializes in instantizing protein powders. After its instantized it is sent to a contract packager where they flavor it and put it in containers and then send it to distributors who then find a way to get it into your hands for consumption!
About 10 years ago soy protein was pretty popular. It was being marketed (of course by the soy protein manufacturers) as having a great biological value and PDCAA, it was high in glutamine, no fat, no lactose and no carbs. It was less expensive than whey and was poised to be the king of protein. But then something was discovered about soy that was very, very disturbing. Research was coming in that soy protein contained these ?things? called isoflavones. Isoflavones are phytoestrogens that act like hormones, the most common you might have heard of are genistein and daidzein. These isoflavones can exert estrogenic effects on the body. And estrogen, if you don?t know, is the female hormone. The last thing a bodybuilder would want is to increase their estrogen. Soy protein is very high in isoflavones (phytoestrogens). After if was discovered that soy protein could raise estrogen in the body, soy protein was to bodybuilders as kryptonite is to Super-man. Because who the hell would willingly subject themselves to an intake of phytoestrogens!
Not only that but soy contains other naturally antinutrients and toxins: allergens, goitrogens, lectins, oxalates, phytates, protease inhibitors, and saponins.
Back to Instantizing
So as I was saying, the whey protein concentrate or the whey isolate must be instantized next before it is put into containers and sold to you. Instantizing is not really a complex process but it involves a product called ?soy lecithin? that is bonded to the powder to decrease the surface area and therefore increasing dispersion. Whey protein manufactures use about ? to 1.5% of soy lecithin to make their powders ?instantized?. Therefore every time you buy a whey protein concentrate or whey protein isolate that is instantized (which pretty much means all of them) you are technically buying whey protein and soy lecithin. (Side note, it is now required by the FDA that all whey protein powders that are instantized list soy lecithin in the ingredient deck, not doing so is against FDA regulations.)
What is Soy Lecithin?
Soy lecithin comes from soy oil. After the soybeans are pressed and the oil is extracted the sludge left over is made into the soy lecithin. Its a digusting looking product that requires a harsh chemical process to make. Other chemicals are added to kill off the pewtred smell. Soy companys then decided this product could be used as an emusifier (soy lecithin) and marketed it that way. Thus it found its way into our protein powders. Remember you really didnt have instantized powders I think until the late 80's maybe even early 90's. (Hmmmm how convienent, isnt that when the soy craze just started to boorn). So right now youre probably praying that I am not going to relate soy protein powder to soy lecithin. Youre probably shaking in your boots right now thinking that all this time you have been drinking whey protein powder laced with phytoestrogens. That all along you have been slowly and methodically dosing yourself with estrogenic compounds, well my friend this is not a nightmare, it?s the god?s to honest truth. Read on if you haven?t hung yourself by now?..
Why oh Why Do They Use Soy Lecithin?
So why do the dairy and cheese manufacturers use soy lecithin to instantize their protein powders. Cash is king my friends. Soy lecithin is cheap, cheaper than any other form of lecithin. Its as simple as that.
Why is soy lecithin so bad?
Soy protein contains phytoestrogens. Soy oil contains phytosterols and because soy lecithin comes from soy oil it to contains phytosterols. Therefore soy lecithin exerts estrogenic effects in the human body. How? The plant estrogens known as phytosterols; beta-sitosterol, campesterol and stigmasterol have all been found in soy lecithin through independent laboratory analysis. Years ago pharmaceutical companies used these phystosterols to make human sex hormones. And now big whey protein manufacturers use soy lecithin to instantize your whey protein powder. The phytosterols in soy lecithin cause endocrine disruption in the body. The phytosterols are similar to the isoflavones found in soy protein (genistein and daidzein). Even more alarming is the phytosterols found in soy lecithin are strucutally similar to the synthetic estrogen diethylstilbestrol (DES). Therefore soy lecithin may increase estrogen and decrease testosterone in your body.
Avoid Soy Lecithin at all costs!
Bodybuilders should avoid soy protein, soy oil, and soy lecithin at all costs because the isoflavones and phytosterols. Isoflavones (also called phytoestrogens or plant estrogens ) ?exert estrogenic effects directly and indirectly: directly by binding with estrogen receptors and indirectly by interfering with estrogen production.? The phytoestrogens are ?similar enough structurally to act like hormones and bind with estrogen receptor sites throughout the body?. Phytosterols block receptor sites needed for testosterone. The last thing a bodybuilder or any man for that matter wants to do is INCREASE estrogen and block testosterone in their body. Estrogen (if you don?t know) is a female hormone.
Embryologic Whey is the solution!
Over the past years we have been developing a soy lecithin free instantized whey protein. And now we are proud to announce that it is finally available. Our new soy free whey protein is called Embryologic Whey. It has been formulated by concerned scientists against estrogenic soy lecithin, using a new egg lecithin to instantize its whey protein powder. This new source contains ZERO soy and ZERO soy lecithin. No longer do you have to use a whey protein that contains soy lecithin. If you have not been building muscle like you think you should be and wondering why, stop using your whey protein with soy lecithin and switch to Embryologic Whey Protein and wait till you see the difference. Stop using whey protein with soy lecithin and see what your FULL potential could be once you stop subjecting your body to plant estrogen compounds found in soy lecithin.
How do you know if your whey protein contains soy lecithin?
As far as we know, Embryologic Whey Protein is the ONLY whey protein NOT to contain soy lecithin. We have a patent pending. 99.9% of the whey protein powders on the market that are instantized (mix very easily with a spoon into water) will contain soy lecithin!
Embryologic Whey Protein is coming in October and bb.com should be the first place you can buy it!!!