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08-18-2005, 10:58 PM
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#1
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Director Of Web Content
Join Date: Aug 2002
Location: Nampa, Idaho, United States
Age: 26
Stats: 5'11", 257 lbs
Posts: 9,288
BodyPoints: 25421
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WEEK THIRTY-EIGHT: What Would You Do To Create The Best Possible BB.com Olympia Expo?
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TOPIC: What Would You Do To Create The Best Possible BB.com Olympia Expo Booth?
For the week of: Aug 18th - Aug 24th
(Wednesday @ Midnight Is The Final Cut).
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The Olympia is just around the corner, and you just got hired on as the man in charge of creating the Bodybuilding.com booth for the Olympia Expo. Your job is to make sure that as many people as possible visit your booth, enjoy their time while there, get a good impression of Bodybuilding.com as a company, and log on to the site later when they get home.
What are you going to do? Are you going to simply set up a backdrop, hand out supplement samples and have a pro sign autographs like many other booths? Or are you going to think of something more creative and fun (while keeping costs from going TOO high)? Bodybuilding.com hired you because of your great results in the past, let's see what you can do!
What would you want to see if you were a visitor? What do you think of the other booths that are usually there? What booths were the best to you in the past? What do you love and what do you hate about the Olympia/Arnold Classic/Bodybuilding show expos?
(CEO's note: Your ideas will be incorporated into our actual booth for tens of thousands of people to see if they are good enough!)
BONUS QUESTION: Who do you think will be crowned the 2005 Mr. Olympia?
Is Ronnie Coleman going to continue is reign and become an 8 time champion, tying Lee Haney? Or does anyone pose a threat to stealing the title?
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NOTE: We will be posting new topics every Thursday night, instead of Friday. We will still post the winners and finalized article Friday afternoon though. If you have any questions on the deadlines or anything in general e-mail Will at topic@bodybuilding.com.
Don't discuss any other topic in this section. ONLY discuss the question above.
The best response will get $75 in credit to use in our online store! The other good responses will be used in an article on the main Bodybuilding.com site, with the poster's forum name listed by it. Become famous!
Thanks,
Will
Webmaster
Bodybuilding.com
__________________
:: Director Of Web Content/Webmaster
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08-19-2005, 04:42 AM
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#2
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there are no shortcuts
Join Date: Mar 2004
Location: on the grind
Posts: 11,099
BodyBlog Entries: 0
BodyPoints: 1300
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oh boy, this is a tough topic, well thanks for making the questions so guiding that should help
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08-19-2005, 04:53 AM
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#3
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Banned
Join Date: Apr 2005
Location: The Power Rack
Age: 23
Posts: 932
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Good choice of topic.
Last edited by DSM18; 08-20-2005 at 01:41 AM.
Reason: FUN in capitals could have been interpreted as meaning that all the previuos WERE NOT fun, but I was replying to Sword Chucks who said that it should be hard. I reckon it'll be enjoyable!
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08-19-2005, 04:58 AM
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#4
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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hmmm....
only problem for me is i never been dere but will check how booths are set up over the net cool topics
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The Bomb is ripping...
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08-19-2005, 05:08 AM
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#5
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Blap-diddy-Blap
Join Date: Aug 2005
Age: 29
Stats: 5'6", 185 lbs
Posts: 7,695
BodyPoints: 7490
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time to get creative! Would you accept a diagramatic model made from toilet roll, washing up liquid bottles and a couple of my old Action Men?!
__________________
BLAP BLAP BLAPB APBLAP PLAB BAPB BP@P BLAPL APBLL LBAP
"If you can't explain it simply, you don't understand it well enough"
- Albert Einstein
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08-19-2005, 05:27 AM
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#6
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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hmmm....
Quote:
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Originally Posted by Blap Blaow
time to get creative! Would you accept a diagramatic model made from toilet roll, washing up liquid bottles and a couple of my old Action Men?!
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i ahve no clue what u mean but its definitely random yet still was funny so here goes haha ha haa haa haha ok time to write ppl!! put away ur action men plz
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The Bomb is ripping...
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08-19-2005, 05:46 AM
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#7
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cutting
Join Date: Dec 2004
Location: Covington, Ohio, United States
Age: 30
Stats: 5'4", 196 lbs
Posts: 3,046
BodyPoints: 7821
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I have been to the Arnold Classic every year for the past 4 years. I can tell you that most booths that are jam packed with people are the ones giving things away and the ones with a pro signing autographs and posing for pictures. I think the best booths have a variety of things for sale including clothing, supplements and accessories. Bodybuilding.com should advertise the weekly radio shows and the Fit shows that you feature. Possibly make and handout catalogs with all of bodybuilding.com's products in it. Instead of inviting them to get on a bodybuilding website the catalog might entice them into checking it out because they will see the low prices before logging on to the site. Free t-shirts would be great or atleast a little prize bag with the bb.com logo on it. In the bag you could put a shirt or hat, a few free supplement samples, a catalog or atleast featured products and prices on a paper, and possibly a shaker bottle, water bottle or towel.
Who will win the show? I want to say Jay Cutler because he has made some great improvements and I believe is truly the face of bodybuilding but honestly I think Ronnie will win it because he already has an after-Olympia tour scheduled and the show is hyping up his win tying with Lee Haney opportunity. Don't get me wrong... Ronnie is an animal.
__________________
Goal- From 211- 155 (56 lbs) by July
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08-19-2005, 08:02 AM
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#8
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there are no shortcuts
Join Date: Mar 2004
Location: on the grind
Posts: 11,099
BodyBlog Entries: 0
BodyPoints: 1300
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lol ronnie already has a post-olympia tour ready? LMAO!
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08-19-2005, 10:42 AM
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#9
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Registered User
Join Date: Oct 2004
Posts: 113
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ronnie has practically already made a list of what he is going to do with the prize money of 1st place. Unless the incredible Hulk exist, no one is in the same league.. not even the same planet for crying out loud.
Fun topic... away from the usual fitness related ones.. i will definately try this one.
May inspiration be blessed upon everyone attempting to write this article!
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08-19-2005, 04:03 PM
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#10
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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darn
hmmmm im on page 5 now typing hehe hopefully more will come to me plus i reckon dat its darn dere pretty good still need to do three more of the questions i have realised why i didnt get a placing in the one i wrote i went off the track and into the dirt haha ok anyway thats my little say good luck people this is a very fun article i must say!
EDIT: yeah its probably 4 squashed together so yeah i just let stuff come to me thats the best ive learnt to try flow more im expecting some hectic competition good luck one and all! haha that action man thing was very funny i must be honest..im trying to allow myself to search for more ideas since i have many already cast in stone got to think bro hahaha
__________________
The Bomb is ripping...
Last edited by Dallas68; 08-19-2005 at 04:17 PM.
Reason: saving space im so cool! jk
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08-19-2005, 04:06 PM
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#11
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Blap-diddy-Blap
Join Date: Aug 2005
Age: 29
Stats: 5'6", 185 lbs
Posts: 7,695
BodyPoints: 7490
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page 5? Damn! I've got a couple of notes but not gonna think about writing it til maybe monday. I assume everyone's gonna wait til wednesday to post?!
EDIT: maybe Action Man can help...!
Good luck everyone!
__________________
BLAP BLAP BLAPB APBLAP PLAB BAPB BP@P BLAPL APBLL LBAP
"If you can't explain it simply, you don't understand it well enough"
- Albert Einstein
Last edited by Blap Blaow; 08-19-2005 at 04:26 PM.
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08-19-2005, 04:50 PM
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#12
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Registered User
Join Date: Jan 2004
Location: Ontario, Canada
Stats: 5'9", 176 lbs
Posts: 1,997
BodyBlog Entries: 0
BodyPoints: 347
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Just subscribing, looks like this week is gonna be fun. Good luck all!
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08-19-2005, 04:53 PM
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#13
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Hey ya
Join Date: Jul 2004
Location: Nottingham, UK
Age: 21
Posts: 2,153
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Quote:
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Originally Posted by Dallas68
i ahve no clue what u mean but its definitely random yet still was funny so here goes haha ha haa haa haha ok time to write ppl!! put away ur action men plz
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rofl
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08-19-2005, 04:55 PM
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#14
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Hey ya
Join Date: Jul 2004
Location: Nottingham, UK
Age: 21
Posts: 2,153
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Quote:
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Originally Posted by Blap Blaow
EDIT: maybe Action Man can help...!
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clearly action man is the key. maybe give out little toy bodybuilders with a bb.com logo on. that would be so cool, all these big guys walking around with dolls
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08-19-2005, 04:57 PM
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#15
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Blap-diddy-Blap
Join Date: Aug 2005
Age: 29
Stats: 5'6", 185 lbs
Posts: 7,695
BodyPoints: 7490
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HAHAHA! That was what my entire plan of 'Action' *groan* was based on! Hehehe... not really, but is is now...!
__________________
BLAP BLAP BLAPB APBLAP PLAB BAPB BP@P BLAPL APBLL LBAP
"If you can't explain it simply, you don't understand it well enough"
- Albert Einstein
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08-20-2005, 06:18 AM
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#16
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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hmmm....
Quote:
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Originally Posted by chewwy
clearly action man is the key. maybe give out little toy bodybuilders with a bb.com logo on. that would be so cool, all these big guys walking around with dolls 
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damn now i cant use that idea!! my whole article is messed going to have to throw it away and start again! it was solely based around the action men dolls darn....bbuilders have the best humour....hmmmmmmmm......u guys are ridiculous in a good way hahaha
__________________
The Bomb is ripping...
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08-20-2005, 11:54 AM
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#17
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Ho
Join Date: May 2005
Age: 22
Posts: 637
BodyBlog Entries: 0
BodyPoints: 3124
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I have no clue what goes on at an expo cuz i've never been to one. Can't do this article. GL to yall
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08-20-2005, 12:20 PM
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#18
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there are no shortcuts
Join Date: Mar 2004
Location: on the grind
Posts: 11,099
BodyBlog Entries: 0
BodyPoints: 1300
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come on guys dont back out of this one, just think of everyone else skipping this week, that means its easier to win lol ;p
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08-20-2005, 02:26 PM
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#19
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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hmmm.... hmmmm.......
hey thats alright bro man u take a trip ill take all the placings haha u should have some savvy of what happens i mean its not too difficult hell im writing **** loads and im not experienced in the Mr Olympia. Yet i ahve been to some in own country i think ill post a little earlier than wednesday because then everyone posts an they could criss cross between each persons
__________________
The Bomb is ripping...
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08-21-2005, 02:46 AM
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#20
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Audere est Facere
Join Date: May 2004
Location: Perth, Australia
Posts: 2,299
BodyBlog Entries: 0
BodyPoints: 1108
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Quote:
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Originally Posted by ho_124
I have no clue what goes on at an expo cuz i've never been to one. Can't do this article. GL to yall
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Same here + I have no idea about pro bodybuilding...
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08-21-2005, 07:15 AM
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#21
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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hmmmmmmm.............hmmmmmm..........
wow ho_124 and ravadagon seem apparently out of this totw yet i can see then main presence sword chicks is giving it a go thats lekka bro look forward to see if new ppl try write cheers ppl hope u all doing alright
edit:::EDIT:::thats crazy chewwy my compadre u out!!! jees ok thats odd how ppl r just falling out like flies on hormonal injections lol
sum fresh writers
__________________
The Bomb is ripping...
Last edited by Dallas68; 08-21-2005 at 03:28 PM.
Reason: typin typin typin.....
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08-21-2005, 12:48 PM
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#22
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Hey ya
Join Date: Jul 2004
Location: Nottingham, UK
Age: 21
Posts: 2,153
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Quote:
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Originally Posted by ravadongon
Same here + I have no idea about pro bodybuilding...
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same.
shame, since this is an original question, and one that may actually alter the way bb.com runs...
...also, it's one that doesn't demand a huge quantity
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08-21-2005, 06:01 PM
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#23
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Go to my blog!
Join Date: Mar 2005
Stats: 5'10", 212 lbs
Posts: 1,091
BodyBlog Entries: 0
BodyPoints: 2015
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more free stuff and more coupons.
I like the Bodybuilding.com shirts. You should either sell them or give a couple away.
__________________
David Pat
-Click thru my blog to get 5% coupon for Bodybuilding.com!!! YES ITS TRUE!
http://Xanga.com/PatFactorX
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08-21-2005, 06:57 PM
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#24
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Registered User
Join Date: Aug 2005
Posts: 8
Rep Power: 0 
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Involved in marketing I would suggest the following...
Highlight the benefits of your site over other online sites... here is what stands out to me
You have a superfast ordering system-highlight this fact in a humorous way, maybe a mock UPS/FedEx guy bulging with muscles.. (if a 'live' model is used then he can talk about how quick and easy ordering with you really is. Break down the stigma some folks still have with online ordering-discuss their credit card info is safe with you etc....
You have over 10,000 USEFUL pages of resourses, make a stack of books equaling 10,000 pages and stack it up, with a sign stating this equals the amount of knowledge available on our website-FREE to access. Everyone loves something for free-tap into this! That will be good to advertise
You have a live show, done by chapman media-maybe record a live show of Bob C interviewing BB.com booth visitors and highlight that the following month... or perhaps interviewing a pro or two for broadcast like was done with Tom Prince.
Invite a knowledgable writer like Clayton South or big cat to be on hand to do a q&a session with enthusiasts at a set time.
Another idea could be to hold a giveaway at a set time where ppl have to show up to claim the prize-the prize being a vip ticket to the Olympia prejudging and finals. Most ppl will have a ticket of some sort, but to offer a vip ticket (with maybe a vip dinner or equivalent) afterwards could really add a lot of value in the mind of entrants. Perhaps winner could be chosen by a question competition on who knows the most about bb.com on the spot...
Very typical, but way more beneficial in your case than other companies, do a giveaway that requires entries to enter a valid email address, and winner will be notified by email. That way you can send a stack of email informing all that entered who actually won, but subconciously putting bb.com in their face post olympia expo...
If you draw ppl in via loss leaders like a giveaway or a pro signing the potential is there to have the event and NOT the booth stick in their mind. Ask ppl who met a particular star last year, they will no doubt remember the meeting, but they may not recall who actually held the meet and greet... get the idea? Ppl that walk away from your booth with the feeling they really gained something valuable for the future will more than likely revisit your site time and time again, and the more familiar they are with you post-Olympia they will more than likely warm to the idea of buying from bb.com, and that means potentiallly unlimited revenue once they spread the word to the 1000,s who WON'T be there to see your booth.
How will bb.com draw in the public? Well the booth size 20X20 will draw in enough just by it's size compared to the smaller booths at 10x10. Also ppl will come in purely because there is so much on offer, (as opposed to a booth retailing one product brand) and the online part will draw enthusiasts by name alone. I know I have put many ppl onto bb.com through my dealings and purchasing success with you, who would otherwise feel more 'safe' going to GNC, this is your competition!
In ending, to become extraordinary requires you only to be marginally different. Everyone attending will see the same stuff, at different booths. Good deals maybe a pro or two. Stand out from the crowd. Let the other companies spend colossul budgets getting this guy or that guy. Don't try and compete based on those rules. Don't try and SELL the public, invite them and work with them. Warm the public up with how BB.com can become their online authority for fitness/bb. Do this and your potential to be the hit of the show will surpass other companies who will no doubt spend their expo budget on a meet and greet-instead of spending the money on being unique and standing out.
I remember the classic case of beta vs. vhs. Everyone in the industry knew/know beta was the superior product, but better marketing saw vhs prevail (unfortunately) So the moral is sometimes he who has the best marketing will win-even if their product is seond rate, hmmm, some supplement companies really come to mind right now!! lol. Luckily for bb.com if you DO have the slickest marketing, then it will be the case of not only great marketing, but also the best online resourse out there too.
Who will win? Well I would say Ronnie, however, if the ifbb is advising or possibly 'warning' their athletes that they are desiring a more classic articulated bb look, rather than the distended beliies and pregnant look that seems to be prevailing more and more (gustavo badells recent addition to this club springs to mind...) 2005 could see a new winner, if they truly enforce this way of judging. If this was to be the case, maybe Dexter Jackson, who is very large, but has a well defined, almost classic look could see the 1st place podium. I like Jay and Ronnie, and they truly are out of this world, but to find a physique that really represents a body that has been fully built, with no lagging bodyparts in all aspects really should determine the winner. If a pro would really work on an outstanding routine, this could upset the balance too, as many pro's posing routines are very typical and predictable. The posing routines of the 1988 Mr O stand out as being some of the best ever. Phil Hill, Bob Paris Lee Labrada etc, all were incredible in their individual routines.
I will be attending the show and will be interested to see who stands out. I trust bb.com will do so. I work many conventions and specialize in creating unique booths for vendors in different industries, it will be good to see how the bb community works an expo like this from a professional viewpoint, and also from my own passion with bb and supplements!! bb.com has the best online presence in my mind, however slick marketing by another smaller company could upset that balance.
regards
-Fletch W.
'Look for progress-not perfection'
Last edited by rockstarzusa; 08-22-2005 at 12:53 AM.
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08-22-2005, 06:28 AM
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#25
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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hmmmmmmm.............hmmmmmm..........
not bad bro some good ideas...
__________________
The Bomb is ripping...
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08-22-2005, 08:38 AM
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#26
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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hmmmmmmm.............hmmmmmm..........
hey guys i think i have exhausted my mental capacity for this totw lol good luck oaks!!
EDIT plz i beg of you do not post i need to my topic thing thanks guys!!!!!
__________________
The Bomb is ripping...
Last edited by Dallas68; 08-22-2005 at 08:44 AM.
Reason: need to put in totw mode
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08-22-2005, 08:50 AM
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#27
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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Here goes...THE MR OLYMPIA...and expos
A TOTW word document done By DALLAS68 GOOD LUCK TO YOU ALL WHO READ THIS!
OLYMPIA EXPO
What I would want to see as a visitor…
Well I see the booth looks quite good it has a fancy backdrop of some hot figure girl in some skimpy clothes yet well toned I must say, and some huge guy that looks as if he could crack a nut between his pectoralis muscles along with some happy smiling people lifting and enjoying life, then the large letters of Bodybuilding.com straight there you are mildly attracted but this is not what would necessarily attract me and a few ignorant fools, as well as if I was an idiot who was a bodybuilder and had no clue about bodybuilding.com a real fool.
I would need not only need visuals but auditory signals as well to be sent to my head to make a trip over to the booth. So what you do is get some high quality speakers rig them up to a microphone turn up the volume and in an interesting manner explain to the consumers why your booth is best… Plus send some of the booth ladies to do the rounds of handing out promotional gear or a page of certain things that will be at the booth to get me to come over to see if I can be the few to receive something of valued interest and appeal at the shop or for whatever you handing out.
“Come to bodybuilding.com we could beat any price anywhere in the world! Tired of being ripped off at your local GNC or pharmacy? Wondering if you can get more bang for your buck? Come down to the last place where you shall ever,
Purchase supplements and more do it at the discretion of your home! All this and tons more on our site come check us if you want to be smart!”
This will perk up a few people and grab attention who doesn’t want to save money?
You then should have the peoples attention next as I am here at your booth I would require to be able to immediately be given knowledge and information and to lastly be amazed at the booth since I was coaxed to come here through sounds.
So now you must have tons of pamphlets that don’t give me too much or too little info I need to understand what the company is doing. Plus the promises I have heard! “So really does your company actually beat the stores for price and your delivery is how much better?” with those questions I need a rep that doesn’t just want to get cash and pocket it while giving out useless and nonsensical advice to any gullible consumer, I need a concerned and intelligent person to converse to, who knows what he/she is talking about.
As I view the booth you should have perhaps not as loud but in the background a fairly large flat screen showing the web video shows from the site or that bodybuilder’s previous Olympia appearance with that pro who is signing autographs at the booth! That should light people’s fires as they will relate more to the potential of that particular person. You cannot not have a pro bodybuilder they are of course the main attraction to the shows you need a high profile perhaps controversial bbuilder that is to be competing and have a guy who is literally a peoples champion. The freakiness of these guys over the crowds will attract those in the know. Make sure he is a Freak that’s what people want.
Contests, free stuff, competitions
ahhh who doesn’t want as much free stuff as possible?? You of course need to make money as well so what you have are some shirts that have the brand logo on but please not just normal shirts which have a little logo stitched on that falls off when ironed that will really aggravate many people, an idea is to have a few shirts or tank tops, sleeveless and long shirts that should be donned (put on) with an interesting graphic such as a cartoon figure maybe something that resembles the incredible hulk on steroids (damn scary I would think) lifting up an insane weight with the veins popping out everywhere and on the back a catch phrase “I visited bodybuilding.com for a few weeks and look at me now im bigger than Ronnie Coleman!!” or anything that really can associate with the graphic. This is definitely far more appealing and should leave a smile on those who purchase it. There would need to be a wide variety and hopefully the larges and XXL will sell out quickly.
HATS
Hats aren’t that favored as I have noted from various members and perhaps with not as many given away or sold then that leaves room for other goodies!
GLOVES
Gloves for lifting could be practical and unpractical to give away seen as many people equals many different hand sizes and I guess there would have to be a wide variety to suit those who get them if they are for purchase you would definitely get more stock with the logo on again.
BOTTLES
Shaker bottles are always very handy, but yet you should be careful to which bottles are handed out or sold as I have found the screw ons tend to leak more if not fastened correctly but the clip on ones with many latches seem to have a leak proof guarantee. Perhaps a main
Prize would be one of those electric mixers you can use anywhere those look very appealing.
STRAPS
Straps are used more by experienced lifters and no doubt some of them will be visiting, serious powerlifters as well so as an idea which would be very pleasing even for some to purchase would be to have a limited edition MR Olympia 2005 strap that is a heavy duty tough and is a guaranteed savoir to those intestines and whatever else that gets jolted around with heavy lifting this should also be a main prize as it is a limited amount due to how the price can climb for them or again for sale and have your logo on somewhere around there.
BAGS
Bags can become tiresome as you can see it in many booths and every other competition for anything but yet if it is appealing and can add value to a bodybuilder’s bodybuilding experience with the carrying of supplements and any other accessories and clothes in an easy to use package (bag) then this could be exciting. The key is to create something people need or demand greatly.
EXTRAS
Then you create Decals to put on cars and stickers to show the world who you are! And to promote the only place where to shop for all training and lifestyle living this could help many people even once they leave the expo and traveling home the decals and stickers can impact many more people looking even for general health.
__________________
The Bomb is ripping...
Last edited by Dallas68; 08-22-2005 at 02:08 PM.
Reason: colour and fancy things lol putting in center....
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08-22-2005, 08:58 AM
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#28
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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continued
CONTESTS
There is an interesting bench press contest that goes on at “THE CAGE” at the ANIMAL expo in which people receive free supplements if they do the most repetitions at a weight greater than their own. So instead of the Bench press, it could be an idea to do the Squat? Anything more challenging than having weight pounding your chest and surrounding muscles is the need to straddle tons of plates onto your back while you keep form (and save some face) while you sit your ass in the grass (all the way down) struggle on up and put it back in place. There is danger to this but the competitors who sign up for this event shall sign a form which clearly states that neither bodybuilding.com nor any other parts its affiliated to can be sued due to the individuals partaking in such an event. This frees up liability although they will have to wear some form of the right gear. The competitor shall be asked the 90% one rep max to insure a fraction of safety then shall do the necessary to accomplish the feat there will be spots to help In case of injury. The winner with the highest weight shall then receive a large discount to an order on the site which will make another satisfied consumer who will pass it on to his buddies or some supplements on promotion such as Higher Power? OR any of the six supplements featured at the moment on the shopping site.
COMPETITIONS
The first hundred people or so who sign up for a random pick lottery sort of idea will receive a mystery prize it is not said but it has a potential value of upwards to 50$ to anything like 250$ ?? This would definitely increase visitors and create tongues wagging, the minimum donation for entry is 4$ this can be arranged and changed. The biggest feeling to spark in the average person is the idea of excitement and that feeling of not only luck but a potentially very able winner. Unlike the actual bodybuilding competitions with the competitors receiving cash up to a certain amount of winners I still think that’s wrong, these competitions you could hold guarantee however small, but a gift just to insure some feeling of the person to still enjoy their experience and to not disregard the company as a total waste of time you don’t want that! So a gift as any token of appreciation is valued. People enjoy the sense of competing its even more uplifting when it’s something you have a love/hate relationship with especially the revered squat.
“THE BUILD UP!!”
What do I mean by that? Do you really want to know? Are you very sure? That’s tension to build up the idea something great is going to be at that place or that it’s an incredibly good idea to do that said thing. So what I am saying is to allow the visitors before they are near the booth even near the actual place where the venue is to be held they must have the name in their head so on the street and bridges should be strewn across them large posters with “Bodybuilding.com Come get free stuff and meet some extraordinary physiques at MR Olympia 2005 at X place and at X booth and X lot number this will help as the person is more able to recognize and is interested to ask further to find this place!
After they find it, it should as said before look astounding!
In summary to create an awesome booth you need:
Auditory signals with quality
Another idea is to have a large space and to be in a main crowded place of the arena or venue to allow many people to observe the going ons.
Visuals once I get there and when im getting around to get in the venue I must have already seen advertisements for bodybuilding.com and where exactly I can find such a place.
Good pamphlets
Fantastic prizes
Awesome competitions to bring the real serious guys and gals out.
Very good backdrop with large TV and A themed video showing.
The video on the flat TV with the pro who is busy signing at your booth
Very good reps or bodybuilders who work with bb.com such as “Chick” or “Bob Cicherello” as far as I know is a promotional guy for them to allow questions to be spoken and carried out by them no matter what the consumer is right.
Very good looking toned women to increase the men’s interest. Plus to hand out around the arena. Large well muscled men can do that to increase women’s interests.
You need a legend of bodybuilding/powerlifting to advertise themselves and your company
Keep it clean have a pure clean feeling, you don’t want boxes lying behind the tables now do you?
This is a good formula to look into to allow a much brighter and vivid experience for our budding BB novice or knowledgeable bodybuilder/powerlifter.
__________________
The Bomb is ripping...
Last edited by Dallas68; 08-22-2005 at 01:57 PM.
Reason: more and more fancy editing
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08-22-2005, 09:03 AM
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#29
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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continued
What I think of the usual booths…
Well sadly I have not personally attended any great event of this magnitude overseas in person although I do plan such an excursion in the future. I have seen a great deal of booths in my country, that have some bodybuilder which isn’t much of a crowd puller and an average looking backdrop with pretty good looking women, and an ill fitted rep who doesn’t look like he would be out of place at a chess tournament. Then some of the companies guys standing around not helping or sadly not even there, and some girls only looking pretty and doing nothing this can be annoying and many people who seem to work with that booth will be in apparently deep rooted conversations and ignore you I have actually seen this at other booths that I have been to in my country and it is the worst thing to do to the customer and thusly that person shall grow to neglect the company. “Those who look after their customers are those who will prosper!”
The booths are not all that bad, yet they lack that little bit more they go by that their “big shot” bodybuilder is going to pull in the people this sadly is not always the case nor is it that because people have read in a reputable magazine of the brands new 3 LGT GLX supplement that they will come rushing in so you need to really not expect but get out and then maybe get people in. Even those professional and competing guys/gals who are well noted in potential to sky rocket the industry and sport we all have a burning passion to pursue, they (the pros) have to be open to the people who ask for autographs and those who ask them questions they may be tired of as an employer you should make it clear not in a threatening manner but openly explain to them to become a mutual friend to that customer which may even boost the pros own standings in popularity polls he should be a people person and respond in great humor and be up for the millions of photographs. Just look how people enjoy Jay Cutlers presence he is definitely good to the people. Many “booths” don’t have a detailed plan and an instructed pro which can lead to destruction rather than a potential kick ass day of promotion.
AS I Said There are many new brands who set up a booth and just sit there expecting people to get interested, you have to get off your posteriors and get moving the people have paid their entry fees why should they have to come to you? You have to make an incredibly interesting experience!
Some booths have an interactive screening of the company that is alright but you need people, literally because real forms of communication are more appealing interesting and understandable to anyone.
Many booths Have their supplements stacked all on a long table and they are there literally sitting there in the lights and heat in the open there should be a reduced amount and then that could create an illusion that there is a large demand for this item and then people will herd in to check what that product is and to check how much is left even if they need to purchase it. While the other half are in a cool dry place ready for set up as the first batch is snatched up!
GOOD
• You need enthusiastic reps
• You need a people person bodybuilder
• More than average booth out of the ordinary
• Have a highly appealing idea for your booth highly visible as well
• Products to be displayed in an open manner, not the whole stock piled on to one large table!
BAD
• Don’t sit around!
• Don’t let your pro shunt out customers and photographers
• Don’t have only two people to respond to people more is better
• Don’t have reps who don’t look like they bodybuild at all you promote yourself as number one site and home to bodybuilders yet if that rep is a total lets say good at computers and doesn’t have a body one would put to a real bbuilder then people will think your scammers.
__________________
The Bomb is ripping...
Last edited by Dallas68; 08-22-2005 at 05:26 PM.
Reason: created the base of topic now fancying up lol
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08-22-2005, 09:06 AM
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#30
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built like a brick house
Join Date: May 2005
Location: South Africa
Age: 20
Stats: 5'7", 213 lbs
Posts: 7,039
BodyPoints: 21141
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le finish
What booths were the best to you in the past?
There is never really a certain type of booth and that is good to create uniqueness and it makes it harder to create a very well set out booth yet some of these booths stood out to me some more than others.
THE CAGE for the ANIMAL
supplements booth looks and is damn awesome year after year outside you see a literal cold metal cage and old school lockers with the supplements on top then you got huge guys walking around inside like beasts with seminars, competitions and goodies this is one the most energetically packed place besides the actual reason why your at the MR Olympia!
GNC
Sad I may say since they rip offs compared to bb.com but from pictures I can note that GNC was a pretty good set up a counter with brightly clothed girls, a place for contests and that is a good overall. Not sure what else they were doing…
FLEX
had some good people and was a busy table flashy text backdrop but not high enough.
Bodybuilding.com
had high backdrops to allow people from far to see where they were. “Chick” and many ladies seemed to be the main BB.com people there and could add more skilled persons perhaps.
Muscletech
The infamous brand Muscletech had a good backdrop with their main athletes, and important meanings inscribed in large white letters, Determination and Passion. That’s what I say is good from them.
What I love/hate about Olympia/Arnold/bodybuilding expos?
How can I begin?
This is a big year for the Expo as it is the 40th anniversary of the MR. Olympia with “Arnie” making his presence as well.
These expos have the power to deliver our feared and perhaps taboo sport into the limelight, they certainly lay it out anything you could want, supplements, seminars on training, nutrition, the bodies intricate systems and other scientific marvels and breakthroughs, the greats, contests, free goodies, interviews, the freaks you just love to see cause they damn freaks!, the figure girls that still are well ladies physique wise, tons and tons of booths, interesting new brands coming through and the respected ones with the usual flurry of the usual fanatics, a hype and energetic feeling that really does let you believe that lifting them heavy ass weights is worth it.
Why I HATE it?
The same judges and no rotation could lead to a stale vote year after year and this could lead to a public outcry. Many people don’t like some of the preliminary rounds where one guy asks another to do a certain pose and calls him out. I find this to be alright as it can be more enjoyable. Yet the rounds still have a way to go the IFBB undercover guy has some ideas with that.
Bonus question who is to be crowned Mr. Olympia 2005?
Many people will take into account that Ronnie Coleman has dominated the greatest stage of all bodybuilders for seven straight years and going to potentially tie Lee Haney eight wins record which spanned from 1984 to 1991 with Dorian Yates winning the following year. Ronnie has won from 1998 and so far as up to 2004 this year has seen a large change in rules the most controversial is the ruling of no distended bellies and perhaps a more chiselled and refined feel to the physiques, something Ronnie has had for ages(growth hormone belly) due to the apparent side effects of HGH.
Politics may have more of a say to the next winner as some people want to see a new winner or to try get Ronnie to tie the standing record on the other side of it, He is out of this world massive and i mean freaky massive i have seen the guy when he came to my country for a tour and i have never seen any "man" or anything human look like him, but so are most of the competitors which I am certain under new enforcement of ruling will not be entirely out of chances.
i am not completely certain or sure who is competing and are in the running but there are potential guys such as Jay Cutler a very close adversary to Ronnie and has definitely being getting bigger over the years and has dominated the Arnold Classic for a while now, Gunter Schlierkamp, Markhus Ruhl and many others, who may place differently if for once the rules are applied properly.
Ronnie is still my favourite to win as he may tone down and try eliminating his belly and then the judges will see the rest of his freakiness and reward him with First once again. Jay Cutler could swoop in and shock many people, but will put a good spotlight on the judges decisions. POLITICS as i say is a big part in all this.
Thank you for taking your time to read any feedback would be appreciated and I may edit this further thanks and good luck…
__________________
The Bomb is ripping...
Last edited by Dallas68; 08-22-2005 at 05:33 PM.
Reason: final part of my fancy editing training routine lol
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