KFC to give ROASTED Chicken new run

[The Conqueror]

From USA Today:

(Of course I would never recommend a steady diet of ANYTHING from a fast food joint but maybe this will give us bb's another option out on the road.)

KFC to boast about roasted chicken

By Bruce Horovitz, USA TODAY

A nutritional frenzy that in many minds equates frying with dying is about to force chicken kingpin KFC (YUM) to change its ways after 50 years.
On Tuesday, the chicken giant will unveil plans to sell oven-roasted chicken in boneless strips, in wraps and soon in entree salads. KFC even plans to add some better-for-you side dishes, including green beans with diced red peppers.

Not to fret: All of KFC's famous fried items will remain. But the company's focus in the next several months will be to spread the word about all things roasted. The new menu hits stores May 10.

Pressed by falling sales and consumer health demands, KFC has company in lightening up: McDonald's (MCD) sells entree salads with Newman's Own dressing and Burger King sells burgers with lettuce acting as the bun.

The change also follows a complaint to the Federal Trade Commission about now-dropped KFC ads that trumpeted the high-protein, low-carb qualities of its fried chicken — while fine print warned it's not, however, low in fat, cholesterol or sodium. KFC and the FTC had no comment on the complaint.

And it comes years after KFC tried but failed to sell Colonel's Rotisserie Gold chicken when the roasters kept breaking down.

No roasters this time. The chicken — deboned this go-round — will be cooked in the same ovens in which KFC bakes its biscuits.

Can KFC, the king of all things fried, convince a public increasingly worried about healthy diets that it also makes roast chicken that's "finger lickin' good?"

"KFC has spent 50 years instructing the public that they're all about fried," says Allan Hickok, of Hickok McMillan Strategic Advisors. "Does this give them license to sell roasted chicken? No."

Don't tell that to KFC. "KFC isn't coming out of left field," says Scott Bergren, marketing chief. "Our food evolution is a steady part of a bigger picture. Our goal is to redefine our brand and make it more relevant."

Particularly to women. "We now have lunch and dinner options for everyone," says Gregg Dedrick, KFC's new president. Dedrick is eager to repair KFC's image. Its same-store sales were down 2% in the first quarter compared with the same 2003 period.

The new chicken strips meal — three boneless breast filet strips, green beans and rice — sells for $4. It has 420 calories, 8 grams of fat and 42 carbs. An Original Recipe chicken breast meal — with mashed potatoes, gravy and corn on the cob — is also $4. It has 590 calories, 25 grams of fat and 50 carbs.

To broaden KFC's image beyond fried foods, new ads will dub KFC Chicken Capital USA.

But KFC still will hype its traditional favorites, too. One ad stars NASCAR racing star Dale Earnhardt Jr., joking, "The only carb I care about is under my hood."

[braindmg]

Originally posted by The Conqueror


The new chicken strips meal — three boneless breast filet strips, green beans and rice — sells for $4. It has 420 calories, 8 grams of fat and 42 carbs. An Original Recipe chicken breast meal — with mashed potatoes, gravy and corn on the cob — is also $4. It has 590 calories, 25 grams of fat and 50 carbs.

To broaden KFC's image beyond fried foods, new ads will dub KFC Chicken Capital USA.

But KFC still will hype its traditional favorites, too. One ad stars NASCAR racing star Dale Earnhardt Jr., joking, "The only carb I care about is under my hood."

wtf? how much protein?

[Rocky Barbella]

I never go to KFC anyway - its too expensive here in the UK. Its like 4/5 pounds which is 7/8 dollars for a meal where you get a handfull of fries, a small drink and a burger/few pieces of chicken....


Its such a rip-off.

KFC's current advertising here is "Got chicken, got soul" and it runs adverts with Soul music from the 60/70's with 20 somethings hanging out/partying with a crappy filter on the camera to make everything washed out by the sun

[CerealKiller]

I knew they had plans for the cockroaches.

[The Conqueror]

Originally posted by braindmg
wtf? how much protein?

I haven't gone to the site to see. I know with "normal" skinnless boneless tenders it takes (4) to get 28-30 grams or protein.

[Rocky Barbella]

I checked the UK site - ONE piece of chicken:

271 cals
7g carb
20g protein
15 fat
.4 sodium

[THX 138]

Watch out El Pollo Loco?

mmm I loved the 3 chicken strips, potato wedges, and a medium drink for $3.99. Until they changed the bbq sause!!!!!!!!!!!!!!!!

[The Conqueror]

Originally posted by Rocky Barbella
I checked the UK site - ONE piece of chicken:

271 cals
7g carb
20g protein
15 fat
.4 sodium

That's for a fried tender

[SKorn]

Originally posted by braindmg
wtf? how much protein?

Dont be so lazy and do the math.

25*9 = 225 fat calories
50*4 = 200 carb calories

590-425 = 165 protein calories

165/4 = 41.25 grams of protein.

[braindmg]

Originally posted by SKorn
Dont be so lazy and do the math.

25*9 = 225 fat calories
50*4 = 200 carb calories

590-425 = 165 protein calories

165/4 = 41.25 grams of protein.

thanks brother, you are the best!

[Teflon Don]

What you UK needs are the Taco Bell and Red Lobster franchises.
Especially Red Lobster outlets....I could eat their food all day everyday.