GYM OWNERS - What's the BEST Cardio Manufacturer? Reliability / Functionality

Hey there Fitness Fans and Fellow Gym Owners,

Looking for some help as my family owned operation is going to be making some investments in new equipment in the near future.

We're trying to have a more upscale feel at our facility as we evolve in this next phase... so high quality, heavy duty, sound equipment.

We've been working with a TechnoGym rep and have sampled their new lines of cardio/treadmills and we like the look and feel that the equipment has for sure... but I have concerns with reliability and the costs - main question being is it worth it?

We've worked with Star Trec treadmills in the past mainly... and the rep we have worked with in the past is now at Precor. We have a quote from Precor as well for their top tier treads... (and the numbers are much better).

Should we spend the money and go for the Technogym name?

Some other pieces we consider:

Precor's Stair Climber is tough to beat so we will be getting another one of those.
A lot of our community appreciates the Arc Trainers so we will get a couple new units.
We have a few Elliptical riders so we will grab a couple of those.
A couple more rowing machines are in the mix.
A recumbent bike or two... one with handles (recumbent elliptical?)

We will have some Air Bikes out in the gym as well (already have those)

Thanks for any insight!

Concept2 Rowers - cheap, cheap to fix, never breaks, support forever, absolute standard in all areas of the competitive rowing world

Can't speak to others and current track record but for the rowing category that is the only answer.

Star Trac's strength equipment is ok, but their cardio stuff is garbage. Techno Gym's cardio isn't great either. For treadmills, Life Fitness. Bikes, Precor and LF. Rowers, C2 hands down. Ellipticals, Cybex Arc Trainers and Precor's nearest equivalent (was the 8xx series, not sure now).

Woodway for treadmills.