Advertisement Ideas

[the_fake_webmaster]

Bodybuilding.com wants your ideas! What do you want to see in our ads?

Share your ideas on what you want to see on the Bodybuilding.com ads.

More info coming soon...

Jeran (our graphic designer that is in charge of the marketing department) is known here as:

BBcom Ad Dude

He will be utilizing your ideas into our new marketing campaign. Thanks for all your help.

Will
Webmaster

[Pureiron1819]

I would like to see more add's on billboards, and TV commercials. Some hordcore lifting of TV, followed by the supplement. Something catchy, you know?

[CardiMuscles]

Might I suggest that BB.com sponsors a European Teenage Contest held either in Germany (perhaps Berlin) or here in the United Kingdom (in Birmingham perhaps)

[Dallas68]

i think unless you are alreadyto advertise in more countries example in South Africa

we have some good local brands but international has more quality and a massive choice so you need to advertise more of your website that would save our bodybuilders money i can get animal pak from overseas cheaper than getting here lol big ups bb.com!!

[W8isGR8]

Quit showing that Louis Dorman guy, I mean, it's great what he did, but that's not going to attract the hardcore crowd.

[Squats]

Advertise on TV and say "The old BB.com is back! Rep whore system is back to normal!"

And they will all come back! :D

[patfactorx]

Advertise more at Natural Bodybuilding shows like the INBA shows

[mondesi02]

Quit showing that Louis Dorman guy, I mean, it's great what he did, but that's not going to attract the hardcore crowd.
Yeah I heard he plays the Jazz Flute, and the Jazz flute is for little fairy boys.

...

[\/]

sponsor star athletes(teens) and make 'em wear bb.com gears

[holypal.com]

there are many suggestions:

1- Doing bb.com team, this does promotional muscle/ stregth shows in universities, expo for health/ fitness/ bodybuilding. That brings more audience.

2- advertising on social networking sites like myspace. For fat loss for example. That can bring lots of people.

3- Focus on developing popular brands. By trying to cut bb.com into differen sections. Like opening a bb.com hardcore bodybuilding website. bb.com fitness/ weight loss. bb.com recreational. and try to focus specific brands to each section.

4- high quality material with Cheap. But still be creative and new. For the power house brand it isn't that very appealing for marketing. Try to introduce abetter looking brand, and do not associate with bb.com.

5- Introduce more food products like whey protein / wheat blends for very cheap prices.

6- create a new logo for bb.com, the old one is out A great place to use is sitepoint contest section:
http://www.sitepoint.com/forums/forumdisplay.php?f=219

7-Create a bb.com rating/ profile/ friends / workout maker social site like myspace ( can get a great professional site with a team of coders for 3-5 K's ), and connect it with the forums and photo.

8- try advertising on tv when the wrestling shows, and ufc / pfc appear. That is a targeted market.

9- try buying another popular message board and affiliate it with bb.com

10- BB.com bodybuilding mmorpg 3d game. that will hook people up.

11- bb.com training camp.

[holypal.com]

Another thing is limit post in misc section to 3-4 posts a day, and ry to get people more involved in bb it self. Half of teh people there don't have anything to do with bodybuilding and they are just a waste of bandwidth. Or try to post lots of working out cntests to get people to start.

[C-Los 21]

Advertising in universities, primetime television, infomercials and making it as regular as McDonal's commercial's and advertisments.

[vicky]

i want to see in ad's about the bodybuilding shows or contest up-to-date information ,like when it's going to be held ,on which channel and at what time(in GMT plz). thanx

[IGF]

IMO a bi-yearly subscription Bodybuilding.com magazine with upcomming specials/products and stock would be kickass.

[NickW]

I think you should sponsor up and coming pro athletes in BB, Power Lifting, and Strongman and have them wear your clothes and carry around your gym bags to competitions. Athletes new to the pro's don't always have money for supps and gym supplies to become the best they can be. I can give you the names of some new pro powerlifters (they train at Westside Barbell) who could use some sponsorship if you decide to take my idea. My e-mail is NRWinters@manchester.edu

[|-|ard Gainer]

for this to be successful I believe you have to make body building and weightlifting appear more mainstream. Not something which the public thinks only "roided up freaks do".

[Coulaid]

This is all in my opinion but:

Bodybuilding.com has become a great site for the custemer servace and there extensive product line. They need to sell that. If they sell custemer care by: saying don't know what to buy call us or visit the message boards and the website with lots of information. Chances are that alot of newbies are reading bb mags so that will attract them. To the middle of the road person also include something about the low prices. Chances are people are on the tight budget so advertise the low price compaired to the stores. I know we all hate nitro tech and cell tech and muscle tech but there products sell at gnc so put something how 7lbs of cell tech doesnt have to cost you $100 when it would only cost 35 or what ever it is with shipping and handeling. To the hardcore user most bbers andvertise the fast shipping. running low on protein powder order today it will ship within 24 hours and can be at your door in two days. Just when your supply runs out so there is no lost days w\out protein. Or say we always have the lastest supps this is where you can get into the clouts, or the sesathins. where they have herd it. lets face it, bodybuilding is not that popular of a sport, so i wouldn't excude some causal people people who care bout the gym but still eat there cake too. sorry if this is one long ran but i have to go to business class!

[WhiteSnake]

Hmm i think commercials during, movies relating to getting big, like rocky

[Poppa Pump]

as mentioned by holy pal, bodybuilding.com expos would be great. I think it would be a great idea to set up expos at college campuses across the country. You can have bodybuilding and fitness/figure athletes and make it a very big promotional event. I'm sure if you start in schools near your headquarters and possible FSU (i know it's very close to your retail store) you can get a feel for how things will go. I think it will be a big hit. You can even have your athletes go to the school gyms for training/nutrition seminars. And the whole time you can be selling higher power products and shirts. As long as it's a big and not just 1 or 2 booths, it will be a big hit.

More sponsorships may be another thing to think of for the future.

And i also think that those dorman articles are getting played out. I personally find an advertisement much more appealing if it has great art work that can really catch my attention and just a few sentences explaining things. Such as the universal ads. Great pictures and great messages. It doesn't have to be as "hardcore" because obviously you want to appeal to everybody, but the right art work and slogan can make a huge difference. Peace

[TonkaTaylor]

3- Focus on developing popular brands. By trying to cut bb.com into differen sections. Like opening a bb.com hardcore bodybuilding website. bb.com fitness/ weight loss. bb.com recreational. and try to focus specific brands to each section.


I agree. The target market has to be well defined. If it's too generalized towards the mass market then no one is properly targeted.

What market are you trying to reach?

Teens - sponsor highschool wrestling teams. Or a provincial/state or national competition allowing banners and clothing.

College students - as already stated, powerlifting or bodybuilding comps

25-55 - partner up with fitness facilities. Try to become exclusive supp provider. Pay for some equipment and get some banners up or be in their advertisements.

Seniors - Sponsor geriatric fitness classes at community centres. Send out reps to speak at these centres and stress the necessity of proper nutrition as we age.

There are many potential ideas. Maybe if you let us know who you are trying to target, we can be more specific.

[Lonie]

I've got an idea. If you say you ship to your door in a few days, maybe you could actually do it. My order was placed on August 30th 2005 and didn't get to my door until September 16th 2005. And after 8 or so orders, you think you could ofter better service than " call UPS yourself and see where your order is" a nice quote by diet down debbie. Thanks again BB.Com

[Dallas68]

IMO a bi-yearly subscription Bodybuilding.com magazine with upcoming specials/products and stock would be kickass.

that would be cool and maybe branch out into other areas of bb business and whats going on with sponsors and stuff behind the scenes...

[beerman_420]

i could troll the msn and icq by sending links to bodybuilding.com over the messages lol but i dont know how you would be able to track how many ive sent to give me some kind of discount of supplements

[Beverly Hills]

"Ego.

Check it at the door"

[quigebo]

i seriously think you guys need a 5 star average rating that people can post after buying the product. Same as amazon.com & newegg.com - you can see a 5 star rating and comments by users ONLY if they purchased the product.

[eddied27]

Sponser a NASCAR or Indy or NHRA (? dragsters) car!!!!

[L_Asso]

I believe commercials with guys already bulked and ripped gives out a distorted image, you see, most people would like to see guys who have about a year or so and are not really ripped or bulked on that matter but that SHOW PROGRESS, that's the kind of stuff that keeps people motivated, then he'll tell his story with pictures of how he looked like, by this I mean Normal everyday people not a movie star or celebrity so that people can ASSUME and KNOW that they don't need to be a celebrity nor Millionaires to have a great body. Before and After pics just don't cut it anymore because of the advances in photoshop and such can help create the illusion of somethiing that isn't and therefore people know about this and assume it's all a hoax/fake.

You can do this for a commercial:

A man starts walking into a room (let's call him 'Dan') he says something like: "Hi, I'm Dan, about a year ago I encountered bodybuilding.com while looking for articles on health, weight lifting and general nutritional advice; And let me tell you it has changed my way of life!"

"At first I browsed through its never-ending and helpful articles, these got me interested in giving myself a present to myself... a better body and a better way of life"

"I noticed bodybuilding.com also has a store, I compared prices with other websites and bodybuilding.com blew their prices away, and the shipping? Even better, with a $5.95 flat rate on any number of items using ground shipping, and let me tell you they ship FAST! I had my order in 3 days, and I live halfway through the US!"

"Yeah let me tell you about my progress, with the helpful articles and friendly forum goers I was able to come up with a training plan of my own, and little by little I improved my eating habits and the way I go around life, as you can see (insert pictures or videos of him when he wasn't as he is now) I have improved my physique, I'm halfway down my plan, but as you can see it's working, and my body is the proof"

"The supplement I bought were really cheap compared to other websites, and they work! I'm living proof! Oh, and did I mention bodybuilding.com has a great customer service? They answered all my questions, REALLY FAST! and regarding the supplements and products, you get a VERY detailed description along with warnings if a certain product has negative effects on people with certain conditions. They carry thousands of products so if what you're looking for isn't there, it probably doesn't even exist in the supplement world. They carry all the big and small brands, and they also have a great search feature which lets you choose to search whatever you're looking for."

"So, I'd reccommend you take a look at their website www.bodybuilding.com You have nothing to lose! See you at the gym!"


That's just the idea I just came up with, feel free to change it as much as you want. You can also gather ideas from this if you're planning on making TV Ads.

I'd love to see an ad by BodyBuilding.com with someone saying at the end "SCREW GNC!" :D.

[Dallas68]

i seriously think you guys need a 5 star average rating that people can post after buying the product. Same as amazon.com & newegg.com - you can see a 5 star rating and comments by users ONLY if they purchased the product.


good idea bro i think it would be good i have seen it on other sites

[bradford]

I would use your print ads in places like Muscle & Fitness and Men's Health to point out the fact that bb.com provides both information and is the cheapest place to purchase supplements.

As you are not (as far as I know) owned and operated by one of the supplement makers, you can make a fair claim to give unbiased advice about the products you offer.

The pictures of the guy and the girl on the beach are great, but they don't tell much about the services you provide. I definitely feel that you would get more hits if you said, unbiased advice about the latest supplements and the cheapest prices on the web, or some such line. It would definitely distinguish you from the multi-page ads of the supplement lines that promise miracle results just by taking a pill.

I also second the idea of allowing the people who've purchased a supplement to rate it (1-5 stars) and to write brief reviews (like Amazon.com)

[argonzark]

10- BB.com bodybuilding mmorpg 3d game. that will hook people up.
lol... instead of leveling you gain limited body mass eh? :P

[mcub]

You could target a small amount of your ad budget to those of us who
are looking at Protein powders and the like more as a way to balance our
job driven bad diets, and support mild exorcise / activity.

It would be nice to be able to purchase a protein powder that didn't have
the "I want to be a he-man, gym fly, muscle dude" picture/slogan on it.

[McMullet]

Hey fellas.... I'm a student designer down in Melb, just thought maybe you could use me for help with some of the advertising. I do a lot of general design and character work, web, flash animation, etc.

http://opax.swin.edu.au/~2257017/pholio/ is where a lot of my work is.

Cheers

[perldog007]

A skinny nerdy guy is leading an aerobics class (of nerds) on the beach.

A bully walks up and bodyslams the nerd. Telling him to stay off of his beach.

Next frame the nerd is surfing bodybuilding.com shopping...

Next frame The nerd is teaching aerobics on the beach again, the bully is again approaching.

The bodybuilding.com van pulls up. One huge guy gets our with a delivery of supplements, books, clothes, accessories, etc for the nerd and three other huge guys run past him, body slam the bully.

Next frame, the nerd is now buff and all the other nerds in the aerobics class are now buff and doing a "muscle beach" scene. Bully in cast, bandages and sling is watching from respectful distance.

[97muscle]

I am a Graphic Designer in Oklahoma, and I was excited to see this post. I have attached some logos that I thought may liven things up a bit. I only had a short time to work on them but here they are. And I am in the process of working on some billboard and Tshirt ideas. I am the type of person that loves tshirts and I usually end up being a walking advertisement for alot of supp. companies, gyms, etc. Hope you like the ideas and if you need the high res. versions of any of my work then we can figure out how we want to do it.

Later

[UnsungDemiGod]

I would like to be able to get my posting name on a T-shirt This would help advertising, and it would be AWESOME to run around with my posting name on my Tee! Imagine at shows.. you run into all kinds of people you don't know post on BB.com without knowing it, this way if you wore your T-shirt, people would know you AND they would be advertising, this is killer win-win situation.

Another thing someone suggested was to get TAPERED shirts. My larges make my waist look fat as hell, and it pisses me off, but I won't order a medium because I know the chest/arms area is going to be too small, can we PUH-LEASE do something about this??

[Mister G]

well... mebbe you can show how far bodybuilding can get someone...

like... being the gubernator of caleeforneeah...

but, seriously... the self-confidence aspect, the sense of accomplishment, reaching a goal, that sort of message would be be much better than the ads put out by other "fitness" people

like the toupee-wearing John Basedow (ack!!!)
or, the ever-pudgy Richard Simmons (they still let him do fitness videos!!!)

i'm a professional photographer.filmmaker.graphic designer person. with extensive experince with male photogaphy and imaging. (20 years of it) i would be happy to help.

[ncybrspce]

[QUOTE=UnsungDemiGod]I would like to be able to get my posting name on a T-shirt This would help advertising, and it would be AWESOME to run around with my posting name on my Tee! QUOTE]


You can create your own Tshirs at cafepress . com - but the use of the BB.com logo would be questionable. Maybe if BB.com opened a store there and offered BB.com shirts with the customization. <laugh> not only a bodybuilder, but a GEEK too.

:)


ncybrspce

[ncybrspce]

During my ride tonight (another 2.8 miles for total of 5.6 today) I came up with the thought of a Tshirt or whatever of the BB.com logo with a caption of "Knowledge is Power, Read the Forums". That could be broken up or used together.


ncybrspce

[buffwannab]

If you have any Christain Bodybuiders out there, or for any body getting in shape. The shirt could say this, it's my favorite. 1 Corinthians 6:19a, Or do you not know that your body is the temple of the Holy Spirit who is in you,

[Dallas68]

A skinny nerdy guy is leading an aerobics class (of nerds) on the beach.

A bully walks up and bodyslams the nerd. Telling him to stay off of his beach.

Next frame the nerd is surfing bodybuilding.com shopping...

Next frame The nerd is teaching aerobics on the beach again, the bully is again approaching.

The bodybuilding.com van pulls up. One huge guy gets our with a delivery of supplements, books, clothes, accessories, etc for the nerd and three other huge guys run past him, body slam the bully.

Next frame, the nerd is now buff and all the other nerds in the aerobics class are now buff and doing a "muscle beach" scene. Bully in cast, bandages and sling is watching from respectful distance.


perldog007 your a pearl man haha awesome i ahd the whole advert in my head it had bob chicerello in the front lmao ahhh

[ncybrspce]

If you have any Christain Bodybuiders out there, or for any body getting in shape. The shirt could say this, it's my favorite. 1 Corinthians 6:19a, Or do you not know that your body is the temple of the Holy Spirit who is in you,


hmmmm. Simular to the Buddist ideoloy of Namaste - the God inside you.

I treat my body like an amusement park.

ncybrspce

[Mister G]

which one?

disney? sea world? six flags? bush gardens?

(sorry, i had to ask)


(i wonder if i am tall enough to ride the rides there... LOL)

[ncybrspce]

which one?
disney? sea world? six flags? bush gardens?
(sorry, i had to ask)
(i wonder if i am tall enough to ride the rides there... LOL)



LOL.. Well, I guess it would be a combo of Disney and Bush Gardens. I am tatoo'd so I am bright and colorful like Disney but I am over 21 and you can get beer @ Bush....

Oh - and to ride *this* ride there are no hieght requirements - just have to be Female and over the age of 18. :) :)

ncybrspce

[bradford]

I just wanted to say that I like the new ads in Muscle & Fitness this month.

They are very informative and I hope that they succeed in driving more business to the site.

[lefty the clown]

I've got an idea. If you say you ship to your door in a few days, maybe you could actually do it. My order was placed on August 30th 2005 and didn't get to my door until September 16th 2005. And after 8 or so orders, you think you could ofter better service than " call UPS yourself and see where your order is" a nice quote by diet down debbie. Thanks again BB.Com

I work for UPS and sometimes a loader will get lazy and throw your box into an Arizona trailer instead of throwing it into the right trailer and that will take 5 days to get there and then 5 more to make it to the right place. It is UPS fault not BB.com

[Andrew.Cook]

A couple people have hit on it in a direct and indirect way... you have to target a larger portion of the population. If I were trying to do more business I would target adds towards the growing overweight population. I figure that of all the supplements out there, the bodybuilding community alone is NOT supporting this industry. The supplement market probably is very directly tied to the gym market. Most of the people entering Gold's gym are NOT bodybuilders, in fact most of them will not even hit the gym more than once a month, nor complete 10 workouts before quitting all together. However, these people KNOW that they want to be beautiful and desired and will fork over wasted money by the bag full just to pretend they will see the day where they will fit into a size 6 cocktail dress, or size 30 pants. If I were to target this audience I would buy advertisement space in Oprah's mag, or Vogue... unlikely places to bring in bodybuilders, but PLENTY of souls who want to see those "lowest prices on thermogenic fat loss supplements" adds. Or you advertise in Maxim or Stuff and target the guy sitting at home who thinks that massive amounts of supplements will assist him in his pursuit for muscles, though his entire workout (faithful though he may be) consists of bench and curls. Of course, that would garnish more money, but MIGHT diminish the quality of services for the rest of us. I, for one, think that there are already enough self absorbed individuals floating around on the forums, and there certainly would be far more questions such as "Should I eat protein?" posted on a daily basis. So perhaps someone else had it pegged when they said you create a separate site and allow the profits from this other site to fuel BB.com.

[scubasteve2105]

I liked that reply with "Dan the Bodybuilding Man". People need to understand that bodybuilding isn't just about becoming as big and freaky as Ronnie & pals, but learning to build the body you want. I say update the logo, and you need a phrase to hook people in, i.e. "Build the Body You Want With Help From Bodybuilding.com". Advertise with DaVinci anatomy pictures, but with a more blue-print feel to them. And sponsorship is good, every body knows Ronnie BSN, Jay Muscletech, and so on, you would need a few though. Not just big guys like Bob Cicherillo, who's shirts first brought me to your site. Maybe a woman, figure or fitness like, and an athletic looking male, good size but not huge.

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[lickmybigboy]

Unfortunatly for us over here in England, bodybuilding isn't as big as it should be...if we want to be someone in bodybuilding circles in the UK... you have to be MR BRITAIN..even then, you are not that recognisable..

BRING BB.COM TO ENGLAND

Open up an outlet in England because there is alot of hot prospects him believe me..

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[reflexions]

why dont they start their own tv channnel, they have the money, this would be great for publicity

[reflexions]

Unfortunatly for us over here in England, bodybuilding isn't as big as it should be...if we want to be someone in bodybuilding circles in the UK... you have to be MR BRITAIN..even then, you are not that recognisable..

BRING BB.COM TO ENGLAND

Open up an outlet in England because there is alot of hot prospects him believe me..

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
the problem with opening an outlet in england, is that we would have to pay more for supps. because the exchange rate, we get them almost half price.

unless you was talking about opening a warehouse, this way we can get our orders faster, without paying more

[Santa Cruz]

Someone said something baout using ads on MySpace and other things(social netwroking). How about a BB.com banner with a link in it. If there were a source code you could post it on your LiveJournal or MySpace or what not. I've seen bands and other brands do it. Why not BB.com? Free advertising ya know? And it links straight to BB.com so that makes BB.com more google-able.

[GuineaLifter]

Having bb.com interview celebritites could spark it up nicley. Theres alot of jacked guys in hollywood, and it wouldnt hurt to have live broadcasts of them. Bodybuilding its beyond db culrs and chicken breasts. Its a lifestyle all its own. Also a commercial like in black and white would be good. Maby of johnnie jackson, talking about his whole day, but living it out as he explains it. Hit the track for 2 mile run, eat, train, interviews...then throw your logo at the end with a saying.

[bbowen32006]

Well Comps. Like Strong man, or ufc, have your customer base pretty well repped.

So, a quick tv spot, or anything of that kind could spark interest. You need to look where people buying lots of you products are, like watching these events for one thing.

Or a trend like BB.com high protein diet, tailored toward athletes, and body builders. Like south beach, high protein, good fats, complex carb, ECT.
just food for thought.

[hasanga]

and let them rate the product .. just like many other online stores.. so that we know if one thing is a good buy or not

[user4165146510]

Use more pics of dudes like http://www.greggavedon.com/

http://www.gregplitt.com/

Alot of people here are looking for these types of bodies, not Jay and Ronnie type bodies. Just don't make it B&W and gay looking like Abercrombie.

[AbFab]

Unfortunatly for us over here in England, bodybuilding isn't as big as it should be...if we want to be someone in bodybuilding circles in the UK... you have to be MR BRITAIN..even then, you are not that recognisable..

BRING BB.COM TO ENGLAND

Open up an outlet in England because there is alot of hot prospects him believe me..

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

This cannot be stressed enough! Just bleedin get a warehouse in UK. You can ship everything over for a bit of extra money. But then stick an extra 80% Profit Margin on it because we're Brits and the rest of the world takes advantage of this. The £ Is very strong atm, making imports far cheaper. Its a good opportunity. Sure, this has now.. well I suppose it's still marketing as Its related to where we purchase. But for gods sake listen! I dont buy from BB.COM. I Buy from Discount-Supplements.co.uk (or something like that) why? Because its cheaper. End of. Just get a warehouse, start selling.. and yeah... live a good life I guess. :)

[Working_Hard]

I think u guys need a slogan

[stevensigal1]

You could hold some sort of a world-wide bodybuilding festival and contests in different countries.The festival will advertise your site in not only the US but other countries as well....The contests could be held in different countries in such a way that each country finally ends up with a representative.Sort of like the miss world contest except this one is for bodybuilding.Finally you could sponsor the best man in professional contests with some kind of a deal.You could get attention by bringing in some of the pros.People that everybody recognizes.That way we see some familiar faces from different fields of health.You could also hold seminars so people can actually get healthy.You could also do something similar to what you do on your site.People who achieve a lot in things like losing weight in prep for the contests will get prizes and also people that become the most muscular.You could gget funds by getting some of the giant companies to show off their products at the festival which they will when they see the amount of people turning up for this kind of a thing.Call my thinking too far fetched but this is the best thing i can think of right now....Hope you think it's a good idea.......

[billfinkbiner]

It would be expensive, but I think that the most effective way to reach a mass audience would be to either sponsor or advertise on NBC's The Biggest Loser.

You could emphasize transformation, training, and nutritional articles, as well your amazing prices on suppliments

[Ranston]

If you guys ever need an advertising copywriter I'm your guy.

Jas

[AgeRage]

I don't know if anyone has suggested this, but I think there should be some sort of incentive like once you post a certain number of times, you get a hugh discount on a BB.com purchase!!! :D

[bootcamp1987]

i seriously think you guys need a 5 star average rating that people can post after buying the product. Same as amazon.com & newegg.com - you can see a 5 star rating and comments by users ONLY if they purchased the product.

I agree there needs to be something that shows whether or not the ad is all talk or if the product can back it up. Also it would be a good idea to see others comments and if they had a good or bad experience and why. It just seems that all of the ads now use too much hype and then don't produce the mind blowing results like it says. Comments from people could help in the process of choosing a product that will help them the most.

[Lexor]

Well, ive been in the competative online world for 4 years now, w/ my team in a fps shooter game for the army, i know alot of the teams get sponsers, to pay for vent ect..and they ad on the teams, ventrilo,website, game server ect..ect..yea im a geek, but thats how all the teams do it. Since we all play competative, in online tournys ect..

[bigrocco]

I would like to see a way to add your banner (logo and linkable url) and or links to our blog profiles to other social networks (myspace, etc.) or web personal web pages. I can do it mannually, but for those who don't know html you might offer several options. "add our banner to your sight", "tell others about bbcom" with a copy and paste option. Here is great (if not overdone example) from weatherundergound.com
http://www.weatherunderground.com/geo/BannerPromo/US/OR/Eugene.html

Thanks for everything so far. This site is the best thing that could have happened for many of us.

[SFriday425]

I'd advertise in college newspapers. I go to school at ASU and tons of students read The State Press. Advertising in it is very inexpensive and with a student body of 60000, I guarantee that you would make some sales. Also, college student bodies are most likely one of (if not your largest) target market.

[sonnychiba]

Make HTML adds so people can put on thier myspace, or other sites like that.
Sonnychiba

[Cnstnce]

Ok, so admitedly I did not read the whole thread to see what had already been suggested, so I may be repeating a suggestion. I love the adds that I see in M&F hers and Oxygen and all the mags, but I would love to see ads of girls with some muscle lined up against these skinny waify girls that are so looked up to by young women. Muscle is hot on women, let's make it more mainstream, kick anorexia in the b@lls. You can put them in Cosmo, Elle, even Seventeen. Let's get skinny girls out, and muscle-curvy women in.

[LJ57]

Make HTML adds so people can put on thier myspace, or other sites like that.
Sonnychiba

http://www.bodybuilding.com/fun/addurl.htm

[own1]

P diddy inspired.

Lift or Die
Join BB.com or die

Givemeyamoneynow or die

[catchj]

i say give out free gear, others will notice this<esp in the gym> which should attract more to bb.com

[JaKoB]

[QUOTE=L'Asso;7351697]I believe commercials with guys already bulked and ripped gives out a distorted image, you see, most people would like to see guys who have about a year or so and are not really ripped or bulked on that matter but that SHOW PROGRESS, that's the kind of stuff that keeps people motivated, then he'll tell his story with pictures of how he looked like, by this I mean Normal everyday people not a movie star or celebrity so that people can ASSUME and KNOW that they don't need to be a celebrity nor Millionaires to have a great body. Before and After pics just don't cut it anymore because of the advances in photoshop and such can help create the illusion of somethiing that isn't and therefore people know about this and assume it's all a hoax/fake.

Totally agree with you -don't advertise Ronnie Colemans, that's too discouraging for average folks, we want results NOW or at least by next year not after years of dedication, most people that don't already know about BB.com aren't hard-core. Show what can be achieved in a year and make it realistic.

[socadaddy1]

TO attact people to the web site, how about introducing a tutoring program. There are a lot of experienced people on this site and for a lot of people reading and interpreting articles to our own lives isnt exactly easy. so how about a big brother program. Maybe the tutor that brings the greatest transformation to their subject wins some sort of prize? A lot of people i think would generally be willing to help others. Advertising something like this in magazines is sure to attract people to your web site.

[chumbucket_]

open a store in canada :D

but seriously, have you guys given it any thought? any plans on opening one? any reason why you wouldnt want to?
thanks

[MrSandblast]

i've actually just started a world wide forum directory if you'd like to chuck this forum up on there? it's very reasonably priced and there are free ads also. i'm going to spend the next few months advertising it like nothing else, so it could be of benefit to jump on board early. take a look anyway, let me know if you're keen. www.globalforumfinder.com

[NicktheStick]

BB.com needs to adress the fact that the term, bodybuilding, intimidates alot of people that want to get fit...but don't want to be associated with bodybuilders, or the idea of bodybuilding. The bodybuilding community is an easy market to hit, advertising in specialty publications will draw the "hardcore" bodybuilders to the website. However, bb.com should be trying to reach women and other types of athletes...bb.com needs to be marketed as a fitness and lifestyle website that has information on how to train smarter, eat better and ultimitley feel better. Advertising in women specific fitness magazines could work well, with a completley different campaign, that has a differnt look, and different language. Bodybuilding needs to be sold as any healthy physical transformation taking place in the gym and in the kitchen...supplements need to be marketed as vitamins, meal replacements ect...point is bb.com needs to be marketed as something for everyone, right now all the ads feel too hardcore for the average weekend warrior who wants to loose a few pounds...(and that is a HUUUUGE demographic)

[jdubs2]

you need broader appeal... the only people i see supporting this site are the huge guys in the gym....

my best recomendation is to sponser some top mma fighters especially ufc.. look at the regonition some other supplements and companies have got through that type of exposure

[TentativeDraft]

I agree with jdubs2. Yout need to show the ppl that bb.com is not only helpful for bodybuilders, but also for ppl who need to build some musclemass for their sports (football,all sorts of martial arts,rugby etc..). I would focus on amplifingthese these areas in the forum.

[nfluhr]

I am in the military and i have been shopping with bb for years. it has always been up and running and i always got my stuff on time. Only once did i receive it later than said date, but i was in the middle of the ocean on a ship and well, it is hard to get packages out there sometimes. That wasn't bb's fault, just slow military mail. i was just thinking that maybe you could advertise some military muscle online or in magazines. Just give a dedication to people in the military and throw some pics up. I don't know if you know this, but the military really supports bb and shops at bb. even if you don't advertise, i just want to say thanks for always being there for me with great articles and positive people to lean on when motivation seems to be lacking.

[JimScott82]

Stuff

FHM

Maxim

You will get an insaine ammount of people.

[poppa_boner]

I have been doing graphics for a while now so if you guys need any help there I would be pleased to help

[dcerullo]

How about more Natural bodybuilders, maybe more female natural bodybuilders
:)

[carpet1456]

here is a possibility. A great marketing tool is the word of mouth. In order to capitalize on this you should offer discounts or even body points to users that reffer a friend. once the person the reffer accumulates a certain amount of posts or a certain number of body points, the person who reffered them will recieve their discount or body points etc.

Also a BB.com Magazine (non-online) would be great!

[carpet1456]

here is a possibility. A great marketing tool is the word of mouth. In order to capitalize on this you should offer discounts or even body points to users that reffer a friend. once the person the reffer accumulates a certain amount of posts or a certain number of body points, the person who reffered them will recieve their discount or body points etc.

Also a BB.com Magazine (non-online) would be great!

[carpet1456]

sorry for the double post ):

[andydriffield]

the only way to be big in europe is to have a warehouse there other than that uve got no chance no ones gonna pay 30 quid for packaging for something u cud get for the same price with no packaging here

[TheDukeUSMC]

Advertise on national TV

[V.H.9.8.4.]

I don't know if anyone has suggested this, but I think there should be some sort of incentive like once you post a certain number of times, you get a hugh discount on a BB.com purchase!!! :D
that how post whoring will skyrocket


and let them rate the product .. just like many other online stores.. so that we know if one thing is a good buy or not


i seriously think you guys need a 5 star average rating that people can post after buying the product. Same as amazon.com & newegg.com - you can see a 5 star rating and comments by users ONLY if they purchased the product.

I agree there needs to be something that shows whether or not the ad is all talk or if the product can back it up. Also it would be a good idea to see others comments and if they had a good or bad experience and why. It just seems that all of the ads now use too much hype and then don't produce the mind blowing results like it says. Comments from people could help in the process of choosing a product that will help them the most.
cant do that. competitors will post negative reviews of a competing product

-VH

[Mighty Kev]

I think it would be great to see some really cut and lean people in ads, rather than only the hugest of Bodybuilders. This would help reach a more general crowd

[huryson]

Bodybuilding.com wants your ideas! What do you want to see in our ads?

Share your ideas on what you want to see on the Bodybuilding.com ads.

More info coming soon...

Jeran (our graphic designer that is in charge of the marketing department) is known here as:

BBcom Ad Dude

He will be utilizing your ideas into our new marketing campaign. Thanks for all your help.

Will
Webmaster


Make exchange url link with some other forum

genabolix.com

[huryson]

I think it would be great to see some really cut and lean people in ads, rather than only the hugest of Bodybuilders. This would help reach a more general crowd

Some more female,sexual

[muladesigns]

If my idea gets used will I get compensated?

[Mighty Kev]

How about creating an alternate brand name for some apparel. Some people don't like being a billboard for a website, so if you make a brand name, for instance with kind of trendy but cool looking workout or casual clothing, people might be more willing to buy that than being a BB.com billboard. Would probably make a lot of money.

[askshoop]

Hello there I left a message with ryan. Please consider taking one of my pictures and putting in on a full page ad with my bodyspace link.

we would really appreciate this and could you announced my new association and my projects.


bodybuilding giving back would be great and a nice gift after all these years thank you so much .

for doing this and if Imay have a copy for my files will offer a writing piece for your site.

thank you to anyone you can referr to us would be great.

we also offer you to if you referr people a way to make money

by putting your logo on your site and getting up to $100 per share.

get in on the ground floor.

thank you

Traci Shoop phd dd fplc

http://bodyspace.com/askshoop

[RobsterX71]

lol, awesome a 3 year old sticky... I have an idea! Every vehicle i have had I always post my "Bodybuilding.com" decals on, which the advertising department is always so generous to let me have...ahem "buy" (were talking over 8 different vehicles). I always get tons of people commenting on the logo. Well now i have my newest ride, just a 2004 Dodge Neon SXT, pretty nice shape though w/ some 18" Incubus Paranormal's, w/ a metallic black base color...... point is!
If advertising department @ Bodybuilding.com could make a "decal-body wrap" w/ your logo somehow I would happily put that on my car, then that would help w/ some of the advertising locally here in taterville, Idaho.
And considering i'll be working as a CSR here at bodybuilding.com soon, it wouldn't be a lost investment.
... just an idea.... I wouldnt even ask for compensation, just pay for the "decal body wrap"& installation ..... and start me out at a mere..... $25.-/ hr =-) j/k

[RobsterX71]

lol, awesome a 3 year old sticky... I have an idea! Every vehicle i have had I always post my "Bodybuilding.com" decals on, which the advertising department is always so generous to let me have...ahem "buy" (were talking over 8 different vehicles). I always get tons of people commenting on the logo. Well now i have my newest ride, just a 2004 Dodge Neon SXT, pretty nice shape though w/ some 18" Incubus Paranormal's, w/ a metallic black base color...... point is!
If advertising department @ Bodybuilding.com could make a "decal-body wrap" w/ your logo somehow I would happily put that on my car, then that would help w/ some of the advertising locally here in taterville, Idaho.
And considering i'll be working as a CSR here at bodybuilding.com soon, it wouldn't be a lost investment.
... just an idea.... I wouldnt even ask for compensation, just pay for the "decal body wrap"& installation ..... and start me out at a mere..... $25.-/ hr =-) j/k

and of course if that car isnt cool enough, ill even let you buy me a 2004 Lexus RX 330 like Ryan has =-)

[HerkFE]

Get with another website like "nutrition express", advertise for each other. Or try and work something out with GNC, they're everywhere. You could also hire Jarred from Subway.

[FlexinMike]

Not sure if someone has already done this or may be stupid but....

How about different gym t-shirts that say LEG DAY,CHEST DAY,ARMS DAY,UPPER BODY DAY,LOWER BODY DAY,ShOULDER DAY,etc on front and bb.com on back.You can order which day shirts or combo like BICEPS and BACK DAY.

[samsuperjew5]

Not sure if someone has already done this or may be stupid but....

How about different gym t-shirts that say LEG DAY,CHEST DAY,ARMS DAY,UPPER BODY DAY,LOWER BODY DAY,ShOULDER DAY,etc on front and bb.com on back.You can order which day shirts or combo like BICEPS and BACK DAY.

thats actually a pretty good idea....


my idea is to have a teen competition in a couple big states (FL, NY, California, etc) and have it on tv/ the news to get more teens involved when they see other teens amazing progress

[repos]

considering how many people view the misc...advertise there, the potential market is pretty big

[smorgan1227]

BB.com needs to adress the fact that the term, bodybuilding, intimidates alot of people that want to get fit...but don't want to be associated with bodybuilders, or the idea of bodybuilding. The bodybuilding community is an easy market to hit, advertising in specialty publications will draw the "hardcore" bodybuilders to the website. However, bb.com should be trying to reach women and other types of athletes...bb.com needs to be marketed as a fitness and lifestyle website that has information on how to train smarter, eat better and ultimitley feel better. Advertising in women specific fitness magazines could work well, with a completley different campaign, that has a differnt look, and different language. Bodybuilding needs to be sold as any healthy physical transformation taking place in the gym and in the kitchen...supplements need to be marketed as vitamins, meal replacements ect...point is bb.com needs to be marketed as something for everyone, right now all the ads feel too hardcore for the average weekend warrior who wants to loose a few pounds...(and that is a HUUUUGE demographic)

Good idea. You can show a beautifully sculpted womans body or even a man who isn't the he-man type with a banner that says something like "bodybuilding can look like this too" or "There are more ways than one to build the body you want"

[smorgan1227]

On my way home from the gym I came up with an idea. BB.com can create mini-posters (laminated placards...) for the different equipment at the gym that explains how to use the equipment properly, etc. It can have the bodybuilding.com logo at the top, and a footer on the bottom of each with a different type of supplement and what it helps with. You can supply the gyms with these to post. I know my gym has good equipment, but the placards are missing from most of the machines. Women especially are always asking me how to use a machine.

[greatsun000]

http://joshuastewart.net/live/
Bodybuilding.com wants your ideas! What do you want to see in our ads?

Share your ideas on what you want to see on the Bodybuilding.com ads.

More info coming soon...

Jeran (our graphic designer that is in charge of the marketing department) is known here as:

BBcom Ad Dude

He will be utilizing your ideas into our new marketing campaign. Thanks for all your help.

Will
Webmaster

[iLiRaM]

Bodybuilding.com wants your ideas! What do you want to see in our ads?

Share your ideas on what you want to see on the Bodybuilding.com ads.

More info coming soon...

Jeran (our graphic designer that is in charge of the marketing department) is known here as:

BBcom Ad Dude

He will be utilizing your ideas into our new marketing campaign. Thanks for all your help.

Will
Webmaster

if it's supplements you're advertising, make sure they work before putting them onto the market...

[attiron]

Send some t-shirts, bumperstickers, etc to the (2600+) YMCA's or other national gyms across the country. Even partner to sell some stuff there.
Alow people to create aparal, keychains, bumper stickers, etc with sites like zazzle.com - free advertising.

[Dr.Dave1]

I like the idea above but think it could be wider based than that. I'm thinking T-shirt and supplement sample giveaways at gyms. People like free stuff. Not sure, but some of the supp companies might provide supp samples. It's a good way to get folks who might not otherwise see BB.com advertising exposure to it. Having some "experts" there to answer peoples supp questions, suggest supps for people might be good as well, although more challenging logistically. The percentage of people at the gym who read bodybuilding mags is probably low overall. Half of them probably have no idea about the supp market. This provides a nice intro to the supp market and earns extra point with the free stuff factor. I'm guessing this would go over very well at college gyms/rec centers and likely would get a good reception at other local and national gyms as well.

[oregonpanthers]

I would love to get some help in promoting and adverstising for a state chapter meeting of bb.com members, men and women alike rookie or veteran, fitness, figure, bodybuilding etc. The more the better. Looking at early summer this year. This would be for the state of WI. What better way to bolster and foster the site, the community and the members and most importantly the culture of fitness and health then to have annual or bi-annual state chapter meetings for the members of the site.

Lets make the site the instigator of something much bigger that only leads to greater involvement, public awareness and member interactions/networking.

Thats just my two cents...

[amt4331]

I have a few good ideas for this.

#1- Everyone already knows college kids are broke. Another thing about college kids... They all get the urge to get bigger once they get to college and see there isn't much to do on campus, and all their buddies are lifting weights. Give anyone who is enrolled full time in a College/University a 10-20% discount, or maybe give them a free promotional item. I KNOW a lot of college guys would jump on that.

#2- Sponsor strongman, powerlifters, bodybuilders who are really getting out there and competing. I see a lot of guys who are sponsored by companies, but they only compete once a year. I've already qualified for nationals, and plan to do atleast 5 more contests this year. Guys like me are the ones who will get your company/products out there and represented well.

#3- Give the teenagers a chance. I'm only 18 years old. I know some people look at me and laugh in their heads when they see me going to a Men's Open contest. When I go out there and win the events, they are all shocked. I think it's the same way with companys. You need to look at young athletes as a GREAT opportunity to catch an up and coming athlete before they get to the pros.

Here is a small part of my sponsorship letter (resume) I have sent to a company or two in the past:

? I am a very active competitor, and I plan to compete in at least 5 contests this year. I can promote your company/products at each and every contest by wearing logo clothing and representing your company.


? I have a large base of people, who watch my YouTube, MySpace, Face book, and Forums where I post. I have over 100,000 views to my pages. I could promote your company/products through my online activities, and I have the ability to promote your company/products on some of the discussion boards I have become affiliated with.

? In the past I have done a variety of acting and modeling. I have done commercials, still shots, runway, pageants, and was even a member of the Screen Actors Guild. With my previous experience with acting and modeling, I have the skills and ability to promote your company and your products.

[graffalanamous]

Hey got an idea for you. What about providing me with a personalized small percentage off promo code that could track the people's purchases that I send to the site. In fairness you could give me 1 or 2$ in store credit for every $100 they spend. I don't know, but I know if people try bodybuilding.com they will want MORE! Just an idea to get lots of "sales reps" out there. I'll take care of New Mexico!

[PortendingEnnui]

BB.com wants to advertise? I have some design ideas for pretty revolutionary Gym equipment, that I'm sure would be a smash.

If you want to sponsor me and throw your logo on it, I'll get serious about coming up with some tech drafts and acquiring a few patents.

Imagine bb.com equipment in many gyms nationwide...if not your own Gyms.

PM if that sounds dandy. I'm a pretty lazy bastard, but it's been on my to-do list for a few months now.

[AnthonyBishop]

How bout wrap my car with your logo and I drive it.

[Mikiko]

Targeted Search and Display Ads
Partnership with Insurance companies in their wellness programs--give discounts to members
Affiliate yourself with large corporations / clubs to offer members & employees 10% off (Goldstar, employee perks, etc)

[Lilheavyweight]

I like the billboard and tv commercial ideas too! And if you all ever need anybody for the commercials, I'd love to be in one as well :)


Bodybuilding.com wants your ideas! What do you want to see in our ads?

Share your ideas on what you want to see on the Bodybuilding.com ads.

More info coming soon...

Jeran (our graphic designer that is in charge of the marketing department) is known here as:

BBcom Ad Dude

He will be utilizing your ideas into our new marketing campaign. Thanks for all your help.

Will
Webmaster

[Ripnlean]

Create an Iphone/Ipod Application!!!
Everything on the iphone sells like hot cakes.
once people looking for fitness tips, workouts, supps and articles search for these apps on the iphone, they'll notice BB.com fitness app.
Track everything on the iphone/ipod.
who doesn't have one these days!!!
Reel them in for free for a limited time than start to charge 1.99 for the app per say!

[jgarcia0201]

I have an idea..i can be a walking billboard or suggestion box for bb.com in the gym.a bodybuilding.com t-shirt that reads ask me about bb.com

[morderstwo]

BB.com wants to advertise? I have some design ideas for pretty revolutionary Gym equipment, that I'm sure would be a smash.

If you want to sponsor me and throw your logo on it, I'll get serious about coming up with some tech drafts and acquiring a few patents.

Imagine bb.com equipment in many gyms nationwide...if not your own Gyms.

PM if that sounds dandy. I'm a pretty lazy bastard, but it's been on my to-do list for a few months now.

theres no money in equipment brah. its all is designer supplements.




it would be good to have some ad banners on the side down the page. at the moment its just a few at the top, they should make narrower ones down the side as well. its good to read about some of the new stuff out there.

[usmc07]

This is my idea of an add or more like a commercial. You have this average guy working out in his basement gym, because it doesn?t matter where you work out what matters Is your hard work and dedication. You have this guy maxing out and his bench max doing reps as he does every rep the camera flashes back and forth to present and past on all the hard work and sweet and tears it took to get to the shape he is now. At the end of his last rep you see this fit muscle guy standing up and wiping of his sweat and taking a drink out of his bodybuilding mix cup. Then you see this words slam on to the screen (Dedication, Commitment and Hard Work) Bodybuilding.com your source for bodybuilding supplement and forums. To get the result you need.

[BIGVALDEZ]

Many of you have good ideas and others not so good ideas.

I know this may sound a bit obvious but find a way to capture and share the REAL magic behind BB.com. It isn't the great articles, the forums or even the cool gear - its the Customer Service and Price. You can not and will not find a place that has BETTER Customer Service and Price than BB.com. Sure, you may find a site with more appealing content or forums w/ less-obtrusive posts (cough...more moderators...cough); but at the end of the day its about business and from the consumer's perspective that comes down to price and customer service.

BB.com runs their business very Google/Amazon-like. The staff at BB.com maintain a very non-professional (notice I didn't say unprofessional) family attitude.


I know most of these posts scream "stick your clothes on large people in the industry". I disagree..I would like to see a few digital (low cost) ads that just have real people saying why they shop here. I'd love an opportunity to be part of a team that launches a direct marketing campaign against B&M supplement stores.

Best of luck BB.com and let me know if I can be of any help.


VALDEZ - An idea guy.

[try_harder]

I've never once seen an ad for bodybuilding.com on facebook.. you could try dispersing some ads there. Dunno what they're charging these days.

If you were able to create a facebook app for bb.com which worked as a nutritional calc and workout / cardio tracker and which updated your stats here, I think you would draw a huge crowd. Dittos to the iphone and palm (etc.. smartphone) app catalogs. You could get a huge draw from those.

Especially if you were able to pull info about a workout off the site via those apps. it might be slightly irritating to watch a newbie view a "how to perform a dumbell squat" vid on his iphone at the gym ... but I personally would prefer he do that than watch it at home and forget the proper form while he walked/drove to the gym. bb.com should Definitely try to get its fingers into the smartphone - carrying world.

[BulldogVTX]

My family and friends are pretty used to seeing me wear my BB.com t-shirts. This Christmas I got most of my family personalized Snuggies as stocking stuffers. I was able to put pretty much anyting I wanted on the front of them, even got my wife's old sorority letters on hers. When they asked me what my Snuggie had on it, I had to tell them that I don't have a snuggie, because BB.Com doesn't offer them yet.

And yes, I admit that Snuggies are a pretty .....ahem.....well, you know what I want to say here. But living in Wisconsin, it get's cold, and they have actually come in handy. Granted I refuse to put my arms in it, it's still a nice blanket. Who knows, if you start selling a BB.Com snuggie, you might just see people at sporting events wearing them!

[Jibbo]

[QUOTE=webmaster;6961088]Bodybuilding.com wants your ideas! What do you want to see in our ads?

Ever thought of marketing your own product, or line of product. Protein/vitamin packs/what ever. Usually it is all in the packaging and you seem to have that.
Go extreme. Personally I have many Idias for Body Building. com

[Rain50]

I want to see TV commercials :D
I would be amazed if BB wasn't ready to put some out there.

[NeedPerfection]

Bodybuilding.com wants your ideas! What do you want to see in our ads?

Share your ideas on what you want to see on the Bodybuilding.com ads.

More info coming soon...

Jeran (our graphic designer that is in charge of the marketing department) is known here as:

BBcom Ad Dude

He will be utilizing your ideas into our new marketing campaign. Thanks for all your help.

Will
Webmaster

What's the target market for Bodybuilding right now? I'm a runner who's interested in lifting and bodybuilding. If you're interested in expanding your market you could try targeting towards runners and endurance athletes. Some ideas are sponsoring 5K, 10K, Half-Marathon, and Marathon races. Also make a better Facebook fan page to attract people of generation X and Y. I think a YouTube channel for Bodybuilding would help advertise the website even more.

[ohthepain]

Been abcent for a while, remember the sciatica post? (possibly not, ages ago!)

Anyway, i have a new job, without going into too much detail and boring you, it is for an online TV station, and guess what!!

18th April 2010, UKBFF South Coast, a qualifier for the UKBFF championship finals is being broadcasted live!! Link available on request via PM!

(the point!!)

We are looking for a sponsor for the event, (im not immune to be sent a bodybuilding.com t-shirt to wear on the day either!) Would this be of any interest??

The cost is dependent on whether it is a case of "sponsored by" or a 30 second advert to be shown throughout the broadcast, the starting price is £200 (prices discounted as i got loads of help here ages ago!!) for the "sponsored by", which is a minimum of your ad showing 3 times appearing for 6-8 seconds. At the beginning, middle and End.

Anyway let me know!!

[Shana5309]

I'd love it if you guys made a magazine. I would absolutely subscribe!!

[Alice10]

What can we do about it?

[Alice10]

I want to see more Ad about how can people be more healthy!

[RusnConcussion]

Why not try an experiential poster/banner ad campaign where you take different people who exercise and tie their every day experiences with their exercise routine and supplements. By this I mean take largely relateable activities and use them to push your website.

For example, you can sponsor video game tournaments for cheap advertising space and place ads such as this crude mock up on site, and on websites broadcasting the streams. You can potentially have paired posters with one being an empty messy room of a video game enthusiast with a bb.com box or website clearly visible, and then have the sister poster be that person lifting in a bb.com shirt.

http://i196.photobucket.com/albums/aa188/rusnconcussion/ididitforthelols.jpg

I think that this demographic would be useful to target as they most likely do not come from very athletic backgrounds and would benefit greatly from the article & store mix bb.com offers. They also likely shop more frequently online, and spend a lot of their time online.

Other poster ad campaigns can be targeted for more traditional segments. i.e. a business suit hung up in a gym locker and a bb.com shaker underneath.

[fromdusktodawn]

and do work placement programs, i am in university and i am studying accounting...i'd be glad to do my work placement with you guys..and you should get a Canadian office/wherehouse

[SEAviator]

ads?

animal pak ads

nuff said

[futurefig]

I want to promote the biggest loser here i'n Fredonia, NY at SUNY fredonia college for the new year. BB helped me promote i'n Iraq and would live to work with them again

[michaelmoraes]

I work for a major TV Company in Brazil. I'm a Journalist, editor, photographer and director.
Also I always liked your company and think Brazil clients should have someone from here that could talk for BB.com
Have you guys thought about having someone from here helping out with sales, events and promotions?
I could be that man.
Please e-mail me for further discussions

[PappaBear76]

Advertise the logo on banners at the MMA matches and throw a few adds in before commercial breaks. Since the year 2000, when I placed my first order, bb.com has been word of mouth in my community. I would place orders for people who did not have online access. While in school for graphic design, I made my own flyers for bb.com and printed a list of popular supplements and started takeing orders from members at the gym and in my community. I wore and gave away the free T shirts that was sent out and members started wearing them to the gym as well. So word of mouth still hits hard in business growth. That free T shirt has given bb.com ALOT of business. I wish there was a way to do business with bb.com in my city!

[BLWNUP]

Couple ideas
- Marketing or Sponsorship at those mud/obtacle races like Warrior Dash or Spartan Race.
- Reach out to my fellow military brethren, maybe offer a few BB.com labeled products such as water bottles, towels, t-shirts.

[jcmcguire]

Do you guys give away free gear with some purchases? Like a free t-shirt with orders over some amount of money. Let the customers do the advertising for you.

[jenyooin]

Okay, so you will be announcing the winners soon and I've noticed some booths you have been doing on the other side of the water. The winners may come from all over the country. Set up smaller versions of your big booth's at fitness expo's, fair's, health symposiums, local body building events or training expo's, and so on. Pair the winner with a bb.com spokesperson or model in case your winner is shy or doesn't know how this works!

I built a business for myself (through a company) doing booths. Made Senior Director in a year and a half, by doing booths! Made a lot of $$ from business found at booths. Did I mention booths work!? I traveled 3 states just to work booths for people starting out and that needed help finding new business clients, they are so easy! With the right personality people will wait in line to talk to you and see what you have to offer. So much better than a tv commercial/billboard. Questions are answered right then and there! I handed out samples with a biz card and a coupon offer off their first order. SO EASY!! And fun.

You could really make some good use out of your winners with this!

And that is my idea : )
~Jenny

[jenyooin]

Forgot to mention press release. Sending a press release/statement to the local newspaper/newstation of the winners of the challenge. When I made Director and again when I made Senior Director, my company sent a press release to the newspaper. They told me they were going to and I didn't think it was any big deal, whatever. BUT... it gave me attention and the company attention, who they where and what involvement I had with them locally. So much attention that the newspaper actually contacted me and did a story on my business and how it helped/could help the people locally. Again, cheap and easy way to play off of the challenge and the winners, even promote the upcoming challenge in June.

Now, I'm done : )
~Jenny

[rasimfb]

Maybe some more information about exirces..

[guitaryf]

Very glad to see this thread, let me know how a lot of knowledge.Coach outlet (http://www.outlethandbagsforsale.com)

[wedjim]

Might sounds oversimplified, but in the industry i'm involved in we give out window stickers with orders over $50.00.
I'm sure something along those lines would work for BB.com. People can put them in car side windows, rear windows if they are bigger. License plate frames might be viable also.

When people spend money they like to prove it was smart to do so and will advertise for free to do just that. Just like the TShirts! :)

[qwick]

Do you think that the forums of BB would do a raffle/give-away, once a week to a lucky active forum member. Provided that they perform some task first?

[imafitnessboy]

"Advertise more at Natural Bodybuilding shows like the INBA shows"

I agree with you!

[GoHuskersMJR]

Bodybuilding.com should hire representatives that go to major universities. They would be given a budget to advertise and have bodybuilding contests for students.

[ERNIEJR]

Create an app for I-tunes/android revolving around all the supplements you have to offer. This will be the only app created around the supplement world and it will be an app people will go to if they ever have questions on a certain product.

[SkyShock]

Bodybuilding.com should hire representatives that go to major universities. They would be given a budget to advertise and have bodybuilding contests for students.

This is a lot closer to what needs to be done. For colleges, select college reps who can start a club and a few times a year run a desk on campus signing people up for bodyspace (potentially in conjunction with one of BB.com's contests.

For other commercial gyms, select ambassadors from the forums/partner with gyms, again for a bodyspace sign up day. All this would cost almost nothing and would drive people to the site.

Once people are on this site constantly and get addicted to the fitness world, the sales (and results) will come.

[Nicole222]

I have an accounting practice. You can post a survey/contest on the website and you can offer 1 week of membership for the winner.

let me know what do you think about this idea
Nicole

[jakeLI]

Bodybuilding.com wants your ideas! What do you want to see in our ads?

Share your ideas on what you want to see on the Bodybuilding.com ads.

More info coming soon...

Jeran (our graphic designer that is in charge of the marketing department) is known here as:

BBcom Ad Dude

He will be utilizing your ideas into our new marketing campaign. Thanks for all your help.

Will
Webmaster

well for advertising, i always see people driving around with maybe a New York Yankee sticker,or really anything they think of because there relatively cheap to be made and you see them on there back windshield or the side windows somewhere in the corner, have you guys ever thought of when shipping products you can add a BB sticker (blue with black outline) that somebody can put on there car. it would be like a fraternity loll. Another example would be like if you buy an Apple product, it comes with 2 little apple stickers..well just a thought!!

[CHICHA101]

where can i

[Ricardo89]

BB.com magazine or catalog

[trump56]

Offer at home telecommute jobs. Would love to work for your company but I am currently living in Missouri near family. Relocating would not be an option.

[straitman]

I am not sure if you have done this before, but you could try and use transparent advertisment on public transport, i find this to be one of the successful type of advertising most of the companies use when they advertise products.